r/Anticonsumption • u/Healthy_Block3036 • 1d ago

Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/thatsnotamotto 1d ago

Good. Fuck em.

We've gone out of our way to do the majority of our shopping in the past few years at Target. Their inclusive policies were one of the big motivators for this.

I've been in the store once since they announced they're ending their diversity, equity, and inclusion policies and I'm not planning on going back.

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u/Pleasant_Studio9690 22h ago edited 22h ago

I did the exact same and moved as much spending as I could to Target due to their support for DEI. I haven't spent a dime there since they killed it and I am borderline irrationally angry with them. I feel so betrayed. I truly despise them and their CEO right now. They *really* do not know or truly understand their customer base.