r/Anticonsumption • u/Healthy_Block3036 • 1d ago

Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/mjohnben 1d ago

Any and all future attempts by them to take a stance on any sort of social justice issue will be met with extreme skepticism. They’ve shown us that their social justice alignments over the last decade or so were not genuine, especially the rainbow capitalism of it all. They will never win me over again.

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u/TeutonJon78 1d ago

Virtually none of them mean it. April is green washing. June is rainbow washing. B-corps are meaningless.

Everything they do is just lip service to what could make them more money.

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u/jadeapple 1d ago

That's pretty much how I'm feeling as a queer person as well. Like yea it was always rainbow capitalism but I felt good supporting a company that was vocal about it. Now that they have retracted their stance I really don't feel like they will ever actually mean it again.