r/Anticonsumption • u/Healthy_Block3036 • 1d ago

Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/BrightNooblar 1d ago

I can't wait for the shareholder lawsuit that sues them for dropping DEI standards without doing due diligence on how that would impact them.

Edit; oh, it already started.

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u/OkDistribution990 23h ago

Good. I hope their exec boards careers are ruined. I hope they are made an example of so everyone knows that you if you lie with Fascist you get ruined.

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u/shoolocomous 18h ago

Exec careers sadly never seen affected by failure

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u/pajamakitten 5h ago

That never happens though. They will just walk off into the sunset with the millions they already have, probably into another corporate role.

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u/JarlOfPickles 22h ago

Lol I hadn't heard about this, amazing

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u/HarbingerML 20h ago

When I search for shareholder lawsuit against Target I get a ton of results for two ongoing lawsuits by FL investors that are alledging Target didn't disclose financial risks of enacting DEI standards.. not for dropping them. So, kinda the opposite of what you'd be hoping for.

I think the impact of what they've done in the last few months is still too recent to have gotten sued about/is just starting to be felt, but it's possible I just missed a report about a lawsuit for this because of the flood of results about the antithetical ones.

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u/BrightNooblar 20h ago

Ahh. Serves me right for skimming the Google results.

How funny would it be to have both lawsuits active at once though.

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u/HarbingerML 20h ago

Haha it almost makes me feel bad for them thinking about that possiblity... I don't actually, but almost. :)

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u/AnotherRTFan 17h ago

I was just thinking about that today. Shareholders get really mad and have actual voices in these things.

Meanwhile I just keep acting like Eric Andre and telling people my company (tiny design LLC) is all nepotism. Then befriend various Diverse designers I never met before, only know their work, and be like see it's nepotism, they're my friend.