r/Anticonsumption • u/Healthy_Block3036 • 1d ago

Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/8675309-jennie 1d ago

I miss Merona! I don’t know how long it’s been since the brand disappeared.

I STILL have tees, casual skirts and dresses, a few lightweight coats in good condition. I wear them all the time.

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u/FollyForTwo 1d ago

I still have a Merona jacket from over 10 years ago and I may have a pair of Mossimo jeans too. Their stuff used to be quality.

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u/Francine05 23h ago

My Merona jacket is a bit threadbare but I love it so much I can't let it go. Not going to Target anytime soon.

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u/8675309-jennie 1d ago

Mossimmo had some fun blazers, sweater sets, and such that I could wear to work. It was another good line that went away.

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u/UraTargetMarket 22h ago

I’m so old that I miss the Isaac Mizrahi stuff. I’m increasingly finding myself in Target less and less and I’m angry with them. They feel like a two-faced “friend” from high school. Screw that.

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u/boxerboy96 1d ago

My mother loved the women's section, and bought tons of clothes there. Not so much since that all went away. I think she might still have a couple of them lying around.

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u/Low-Research-6866 1d ago

And Arizona, I still have a great pair of thick cotton sweatpants from them. It's been almost 10 years and they look more like a year old. Compared to the sweats I got off Amazon, that after 2 years need replacement.

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u/Low-Research-6866 1d ago

Yes! I still have 2 shirts.

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u/8675309-jennie 1d ago

I search on ebay..sometimes I’m lucky to find some things in good condition.

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u/Low-Research-6866 1d ago

I wish I could have seen this coming because I got rid of clothing I wouldn't now. I had no idea my old shirt would be better quality than my new shirt :/

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u/Low-Research-6866 1d ago

And don't get me started on the Gap! For decades that was my go to for jeans, sweaters, tops. Good sales or I was willing to pay more because the pair I can still fit into look new! I don't know where to even find denim like that anymore.

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u/alewifePete 21h ago

I’ve had decent luck with the Apt 9 line at Kohls. I was all Old Navy/Gap jeans forever and now they’re all stretchy and thin and feel weird. But I literally wear my jeans until they fall apart and only have 2-3 pairs at any given time.

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u/8675309-jennie 16h ago

Yes. Apt 9 was a great brand! I heard Kohls is bringing Apt9 back. Also Chaps.

They are just rearranging the deck chairs on the Titanic. Kohls is in trouble.

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u/intellecktt 11h ago

That brand was great, too! I had this navy blue dress that was so professional looking and excellent quality. Can’t ding anything similar in there now

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u/8675309-jennie 11h ago

I had a Merona mid weight jacket many years ago. I wore it for 3 seasons. I lost weight and it was too big. My Mom always liked it so I gave it to her.

Two weeks ago, the zipper broke. My Mom said “I looked in stores and online cannot find a replacement.” She is taking it to the tailors next week.

This jacket is likely 12+ years old…at risk of sounding like my grandparents “they just don’t make them like they used to”