New study finds that over 95% of sponsored influencer posts on Twitter (now X) were not disclosed. A large number of consumers can’t detect the sponsorship arrangement without disclosure. The consumer-protection regulatory environment around undisclosed sponsorships has lagged behind.

[u/Scientist34again]

https://www.informs.org/News-Room/INFORMS-Releases/News-Releases/New-Study-Finds-that-Over-95-of-Sponsored-Influencer-Posts-on-Twitter-Were-Not-Disclosed