Yes, it's becoming more common. Although, those are businesses branching out their operations, they want a slice of the pie because esports is getting really big.
It's more personal with Jeremy Lin's endorsement/sponsorship of VGJ. He's a huge fan of dota2.
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u/babydoll_bd Oct 11 '18
A rare combination indeed. I can see now why he is so adored by so many people.