r/Scotch • u/FoxFurFarms • 3d ago
Kilkerran 12 value?
What makes this a "value whisky"? It was voted best value whisky for the OSWAs very recently but I'm not seeing it for under $100.
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u/vimto_boy 3d ago
Depends on your local market... it's £50-55 in the UK when available, which is IMO good value... it's a fantastic dram.
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u/FoxFurFarms 3d ago
Yeah that would be great. It seems to be getting marked up much more than other brands but maybe I'm just not familiar with the price differences.
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u/Bryceybryce 3d ago
The US operates under a three tier distribution system involving the producer, the distributor, and the retailer. This alone means whisky will most likely be more expensive in the US than the UK before even factoring in the actual import costs and duties which drives costs further (the distributor needs to make their nut on top of the costs of importing and distribution). In this case, Pacific Edge is the distributor. They effectively get to set the US MSRP. They’ve decided to price it like Springbank 10. Given the relatively small supply and strong demand, retailers seem happy to buy from Pacifuc Edge at ~$75 and sell at MSRP of $100 (assumed 33% margin) with enough consumer demand to support these prices
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u/BoneHugsHominy 3d ago edited 3d ago
You're mostly correct, but you're using MSRP wrong. Manufacturers Suggested Retail Price or MSRP is the price the producer wants each product sold at in retail. In the US they are prohibited by law from any attempt to enforce their chosen MSRP. Pacific Edge doesn't and cannot set an MSRP because they aren't the manufacturer. They can and absolutely do influence the actual retail price by charging ridiculous fees for their distribution service which is wholesale price, making the retailers' supply costs higher which forces retailers to do retail price mark-ups. The price at which a retailer sells a product is just their retail price, not MSRP.
Producer - MSRP
Distributor - Wholesale Price
Liquor Store - Retail Price
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u/thombrowny 3d ago
I saw it in CA for $89.99 😥
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u/TaxQuestionGuy69 3d ago
Totally worth it! I’ll take kilkerran 12 over most Springbank and many whiskies that are far pricier.
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u/Actual_Ronald_Reagan 3d ago
Dear god, it’s about $62 here in Czech Republic and one of my favorites. $100+ would be devastating
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u/ResidentProduct8910 3d ago
Yeah that depends on the market, in my area Kilkerran is something you usually can't even find, I have never seen Spingbank in my life as well even on local online stores, but recently some stock of K12 was imported, was sold for 65$ so I grabbed a bottle, now its about 85$.
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u/yeongspirits 3d ago
paid 88 dollars. for what it delivers, it's worth it. Even as value whisky
edit: bought at denmark (whisky.dk)
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u/FrankGrimesss 3d ago
$125 AUD here in Australia, which is 80USD.
To be honest I think its worth that too.
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u/peterm18 3d ago
You’re forgetting that the OSWAs are a UK based award discussing a Scottish product. They can’t possibly take into account price and availability for every single market. I got my bottle for like £46 which is around $61. It’s really good value for that price.