r/boxoffice • u/TJMcConnellFanClub • 1d ago

Domestic Drive-In Sales Question

So I’m at the Stars & Stripes Drive-In in New Braunfels, Texas and it is packed as all hell for Minecraft, at least 300 people. Anyways, The Day The Earth Blew Up is the second feature, do drive-ins playing it as the second feature count toward its sales? What’s the split on ticket money for double feature drive-ins versus a typical theater showing?

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u/tjjwelch 1d ago

Yep! This was a big discussion back in 2018 when Disney used drive-ins to consistently drag their films over varying thresholds that year.

https://variety.com/2018/film/box-office/wrinkle-in-time-incredibles-2-drive-ins-1202849353/

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u/ThatWaluigiDude Paramount 1d ago

I believe box offices does goes to both movies showed, yes, because I do remember some studios boosting late legs of some movies by using double features. And as far as I recall, those special presentation pairing Barbie and Oppenheimer did went to these movies, now how does the count goes, I do not know.

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u/TJMcConnellFanClub 1d ago

Captain America is still playing as the second feature to Snow White, so I guess that’s where some of the very minimal gains are coming from