r/logodesign • u/Phraaaaaasing • 1d ago

Showcase Animated revisions for u/sambhrant09’s post

Hi u/sambhrant09, hopefully this is helpful as you mentioned being a beginner. I mostly wanted to illustrate:

  1. correcting overshoots for the uma
  2. standardize the baseline of Coffee as you already have a few remarkable ideas and dropped capitals
  3. triaged/prioritize the “L” shape so that you get more of a dominant, heavier L arm instead of a “I” with a serif connected to a C. the spacing you had was appropriate. i also extended the bottom left negative space between the L and C more into the C, so that this shape was even more clear.
  4. tightening up the ee and ff, and taking a natural opportunity to make an ff ligature
  5. i tried to stick to these broader changes versus more local corrections
20 Upvotes

81% Upvoted

3 comments sorted by

3

u/sambhrant09 19h ago

really appreciate your efforts bro thanks

3

u/[deleted] 1d ago

I kinda like their version better tbh

3

u/Phraaaaaasing 22h ago

Interesting, do you think there are pros and cons to their approach? I felt like more successful marks keep the quirk in only one or two places whereas I saw a few errors, too many quirks