r/movies • u/MarvelsGrantMan136 r/Movies contributor • 16d ago

News Apple Losing Over $1 Billion a Year on Streaming Service

https://www.reuters.com/technology/apple-losing-over-1-billion-year-streaming-service-information-reports-2025-03-20/
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u/Bigfamei 16d ago

A quarter of that is MLS and we know they aren't seeing returns on that.

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u/Yourfavoriteindian 16d ago

The deal is overblown but reports say that the MLS is one of the biggest reasons people have sustained subscriptions to Apple. A big issue is people sub for just one month to binge severance or Ted lasso, but MLS fans are really the only ones staying subscribed to watch the games.

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u/Bigfamei 16d ago

This is the 2nd year of free subscription. If you have a tmobile device. If its going well. You don't need to give teh year away for free.

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u/pbesmoove 16d ago

MLS league pass surpassed the initial subscription numbers needed for MLS to start getting a cut of new subscribers. There's no world where Apple is giving MLS a cut on new league pass subscribers but is losing money.

keep talking out of your ass though, that's what Reddit is for!

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u/Bigfamei 16d ago

They may have hit their intial sub number. But haven't hit the number for revenue sharing. This is the 2nd year of free tmobile subscriptions. If it was going well. they wouldn't be giving it out again.

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u/pbesmoove 16d ago

They did but believe whatever makes you feel good

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u/Bigfamei 16d ago

Need a source. Or it didn't happen.

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u/TheWhooooBuddies 16d ago

One of these days, someone is going to wise up to the fact that America just doesn’t get soccer and the rest of the world is amused at best by (American) Football.

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u/Yourfavoriteindian 16d ago

American fans get soccer and crave, it’s the executives in the MLS and USSF who keep shooting themselves in the foot.

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u/TheWhooooBuddies 16d ago

The WNBA has better ratings in North America.

That’s saying something.

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u/Yourfavoriteindian 16d ago

Source? Because if your source is the Fox broadcast of the mls cup final then it’s a factually incorrect arguement.

As for other metrics, the Indiana fever has massive viewership (s/o to Caitlin Clark and it being on cable), but the rest of the wnba bald less than half of the viewers as fever games. Their attendance (even factoring in fever games) also is significantly lower than MLS.

MLS has the third highest total attendance in the world (behind the premier league and Germany), fastest growing social media interactions of any league in North America, and a total of 2.4 billion in revenue compared to about $200 million of the WNBA.

As I said, the fandom is there. It’s up to the MLS and USSF not to fuck it up. Hopefully the USL introducing pro/rel lights a fire in their ass to do better.

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u/Bigfamei 16d ago

There's healthy fandom. The owners are convinced they can speed run to being the best league in the world. Yet can't even dominate the confederation. They got their steps wrong.

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u/rednorangekenny 16d ago

I don’t think that’s necessarily true. The Premier League has been great for NBC. Champions League has been good for CBS/Paramount. The sport can work but they haven’t set it up for success with MLS and Apple. For one thing, those are both much better soccer products than MLS. Two, they’re on apps that give you other things to watch. MLS and 1 baseball game a week are the only real consistent sports programming on Apple. That doesn’t provide a lot of value. Especially when MLS is around the 4th or 5th most popular league in the US just for Soccer

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u/[deleted] 16d ago edited 16d ago

[deleted]

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u/Bigfamei 16d ago

They are talking about expanding to 2 more teams. The expansion is whats killing the league. Because no network wants to invest in that many games for a league that has a solid local audience. But isn't the national can't miss viewing experience. As you rightly assessed. They aren't even the best league on the continent.

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u/pbesmoove 16d ago

You should look its quite easy and then you wouldn't be so stupid

Average attendance in

2025 50,300

2017 48,200

Def wearing off

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u/[deleted] 16d ago edited 16d ago

[deleted]

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u/pbesmoove 16d ago

Yeah dickhead winning and losing effects attendance in all sports

None of what you posted means what you said it means

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u/kiyonemakibi100 16d ago

I mean the NFL games overseas seem to have been successes as they keep doing them. As for football/soccer, the US women's team is one of the best in the world and MLS seems to be modestly popular, would have thought that was decent going in the end

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u/tdpnate 16d ago

Guys falling down and grabbing their shins for 90 minutes. Scintillating!