r/movies • u/MarvelsGrantMan136 r/Movies contributor • 16d ago

News Apple Losing Over $1 Billion a Year on Streaming Service

https://www.reuters.com/technology/apple-losing-over-1-billion-year-streaming-service-information-reports-2025-03-20/
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u/KozyHank99 16d ago

They were planning on getting the rights to air the Pac-12 for college football. Unfortunately, almost every school in the conference said no and immediately made their decision to leave for either the Big Ten, Big 12, or the ACC.

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u/BucketsMcAlister 16d ago

Nothing screams out Atlantic Coast Conference like two schools on California.

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u/Guilty_Ad_3788 16d ago

Nothing screams out Big Ten like 18 teams. Nothing screams out Big 12 like 16 teams.

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u/kkeut 16d ago

you have to admit that it is bigger than a normal ten

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u/Alt4816 16d ago

I liked the few years when the Big 10 had 12 teams and the Big 12 had 10 teams.

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u/BobbyTwoSticksBTS2 16d ago

Now it’s the All Coast Conference.

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u/mountainstosea 16d ago

Stanford and Cal choosing to send their tennis and volleyball teams to the east coast instead of signing with Apple TV+ was certainly a choice.

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u/PaulThePM 16d ago

Given the tv rights deals the ACC has versus what Apple was offering the Pac12, its certainly more profitable, and who cares about the “student athletes” when we can make some more cash?

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u/moneyinthebank216 16d ago

It was actually Arizona State’s fault. One of their Professors advised the PAC 12 commissioner that they could get a way better offer from someone else so they turned down Apple. The rest is history

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u/Alt4816 16d ago edited 15d ago

Apple was trying to get the PAC after USC and UCLA left but before Colorado announced they were leaving. That was almost a full year of the PAC trying to negotiate a new TV deal.

Then once Colorado made the move there was a stampede out the door. A week later on the same day Oregon, Washington, Utah, Arizona, and Arizona State all announced they were leaving too.

At that point any offer from the PAC was going to be for significantly less money so a month later Stanford and Cal jumped onto what they saw as the last lifeboat left.

The way it unfolded was reminiscent of the old Big East falling apart with West Virginia ending up in the Big 12. At the time that seemed crazy from a geographic aspect.

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u/Over_Eagle_4013 16d ago

It was mainly the price point of the rights offer that the bigger PAC-12 schools scoffed at. Not realizing the alternative was not having your conference streamed on anything. So they panicked, and the bigger schools went with the much higher payout. Apple’s deal was around $23 million per school. Oregon, Washington, UCLA, USC are getting $30 million a year for the first six years in the Big Ten. All was dependent on if Apple TV could get at least more subscriptions, the payout would increase, but you’re locked into a 5 year deal.

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u/thecravenone 16d ago

Rest in piss Larry Scott

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u/Schmenza 15d ago

Unfortunately? Having to switch to a separate app to check in on PAC12 games would've been miserable