r/pcmasterrace Nov 13 '17

Discussion EA's excuse for lootboxes hits negative 100k

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u/doorbellguy G1 GTX 1070 | i7 6700K | 8GB DDR4 Nov 13 '17 edited Nov 13 '17

I don't think that intern/PR person in charge of this account is gonna be around anymore.

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u/[deleted] Nov 13 '17

[deleted]

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u/[deleted] Nov 13 '17

i wouldn't say so. it was disingenuous and condescending. formal corporate talk doesn't sound very honest.

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u/ezone2kil http://imgur.com/a/XKHC5 Nov 13 '17

The intern was also probably limited by their script or guidelines. When I was doing CS for a bank I'd get scolded if I'm caught showing empathy to customers. Robots are what they want.

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u/[deleted] Nov 13 '17

that's always bizarre- what's the reasoning behind such a thing? it'll do nothing but increase respect for the company.

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u/ezone2kil http://imgur.com/a/XKHC5 Nov 13 '17

One valid reason is that when the bank's staff is not emphatic to the customers, it makes it harder for customer details to be breached by those social engineering folks.

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u/[deleted] Nov 13 '17

That's awful. One of the reasons why I'm with the bank that I am is because they aren't having to follow a script. Whether I visit the branch or phone.

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u/[deleted] Nov 13 '17

i don't get it, how so? i mean, sure, if your customer service is cold and rude, they'll feel more suspicious if they get prying emails or such, but is that really it?

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u/[deleted] Nov 13 '17

Makes it easier to phase in robots.

They call it 'universality of service'. We want the customer to get the same service from everyone, all the time.

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u/boxmakingmachines i5 3750, GTX 970, 16 GB Ram Nov 13 '17

I don't work in a traditional sales office, but I have been told to do things like this before.

There are actually some (business) reasons to do this. It's mainly financial: when you overly-empathize with a customer who is upset with something, you are empowering their argument and raising their expectations that you will provide them with additional goods and/or services, free of charge, for their grief. Simply not engaging in empathy protects the company from over-promising things (a lot of times, low level customer service reps will give away anything and everything in their power to get someone to stop bitching and get off the phone) and giving away 'free money', so to speak.

Not saying I agree with the practice or the principle, but like most things these big companies do, it's all about the cash money.

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u/goldfish911 Urist McEngie Nov 14 '17

It increases respect for the company the same way a nice cashier giving you a 'discount' when they're not supposed to increases respect. It's fine when you get the discount but when a manager or corporate finds out and points to their rulebook you end up with whiny customers that think MANAGEMENT is dishonest because "the cashier gave me a discount".

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u/cleantoe Nov 13 '17

Interns don't handle corporate social media accounts.

An official response like that probably went through the directors of communication, social media, and maybe even Legal for approval.

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u/dangrullon87 Nov 13 '17

PR Speak for we created a game with less content upfront, unless you pay us out the nose or grind like a motherfucker.

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u/danteheehaw i5 6600K | GTX 1080 |16 gb Nov 13 '17

Sometimes the right PR move is to say nothing.

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u/[deleted] Nov 13 '17

[deleted]

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u/ApertureJunkieZA i5 | 4GB RAM Nov 13 '17

Underrated

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u/Sociopathicfootwear Lian Li O11D Mini/Ryzen 9 3900X/Sapphire RX 6900 XT Nov 13 '17

It is costing them money, though, in one way or another. A lot of people have cancelled their preorders who might not have otherwise. Assuming only 5% of the (current) downvotes had cancelled preorders as a result that would've cost them ~$1.2mil. A drop in the bucket for EA, but it is still enough to pay for the salaries of 10-20 employees.

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u/doorbellguy G1 GTX 1070 | i7 6700K | 8GB DDR4 Nov 13 '17

We may have to disagree that they're isn't 'any' bad publicity arising out of this little fiasco. Not that downvotes matter anyway.

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u/LBGW_experiment 3700x, 2080Ti, 32GB RAM, 2TB NVME, NZXT H1 SFFPC Build Nov 13 '17

It's supposedly being run by the EA employee who was banned from the r/swbf subreddit when the first game came out by offering the mods alpha access in exchange for removing any leaks about alpha instead of using refuse legal channels like DMCA takedowns. Reddit admins had to step in and remove most or all of those mods.

Sooo... They might be healing Reddit's rules too by circumventing a ban.

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u/jokersleuth i5-2500k | R9 280 | 8GB RAM | 2TB HDD Nov 13 '17

tell that to the community manager who decided to essentially tweet "fuck the community"

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u/mscomies Nov 13 '17

I don't think any PR person could ever justify their DLC system in a public forum without getting savaged by their customer base. It's like being the PR guy trying to defend an oil company after a huge oil spill.

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u/xtreemmasheen3k2 i7-6700k | 980Ti | 16GB DDR4 | Samsung 850 EVO Nov 13 '17 edited Nov 13 '17

I honestly think the greater evil in that situation would be people's jobs relying on Upvote/Downvote ratios.

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u/Clevername3000 Nov 13 '17

To be fair, a big chunk of those are from bots.