r/science • u/informationtiger • Dec 18 '19

Chemistry Nicotine formula used by e-cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes

https://www.reuters.com/article/us-juul-ecigarettes-study-idUSKBN1YL26R
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u/mcali5ter Dec 18 '19

They marketed the percentage rather than the content. If you look at a package of JUUL pods, it will say 5% rather than 50mg (theres no regulation, think about calorie rounding in foods).

So someone sees 5% on the JUUL pods and 6mg on the vape liquid bottle and see them as interchangeable.