r/Anticonsumption • u/RainyDay905 • 20d ago

Corporations Time to ditch Poppi

Post image

Poppi is now owned by a mega corporation. The quality is probably going to go down. Time to ditch it.

9.8k Upvotes

95% Upvoted

446 comments sorted by

View all comments

6.5k

u/YNWA_RedMen 20d ago

I listen to a podcast called how I built this and basically this is every start ups plan. People set out to change an industry and always sell to the same conglomerates and ride off into the sunset rich as hell. It’s not very inspiring sometimes.

81

u/disposable_account01 20d ago

Wanna know why? It’s because we refuse to break up the conglomerates. Someone in PepsiCo ran the numbers, and determined that it was cheaper to buy Poppi for $2Bn than to create a new product line, and do all the marketing to develop the customer base.

However, if Poppi told them to get fucked instead of taking the deal, I can assure you without a doubt, PepsiCo would spend $2, 3, 4 billion or whatever to squash Poppi.

The same is true of every food category you can think of. Kraft, Nestle, Pepsi, Coke, and like 1-2 other brands. That’s all we have left. And in the end, there will only be 2-3 food producers, and they will collude with each other even more than they already do.

So: buy local, and don’t bitch about the price unless you want the conglomerates to win.