r/Anticonsumption • u/Healthy_Block3036 • 3d ago
Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.
https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/ManzanitaSuperHero 2d ago
Nope. They grossly miscalculated their best customers. I was one. I specifically chose Target bc it was progressive. I’m gay and knew the company had good protections for LGBT employees. That’s important to me for obvious reasons. They platform artists from different backgrounds and celebrated diversity. I don’t go to Wal-Mart bc they don’t do any of these things. I know I’m not alone in this.
They misread the boycotts by the MAGA crowd. Those aren’t their main customers anyway. So losing them wasn’t really losing much. But this nonsense? They’re pulling one of the things their core demographic appreciated about them. Now they’ve pissed off both the left & right.
And there’s not much you NEED at Target that you can’t get elsewhere. Once people get out of the habit of shopping somewhere, they kind of forget.
They’ve made a big mistake here.