r/beer • u/JimP3456 • 4d ago

Blue Moon Extra 8%

When did this come out and whats the point of a 8% wheat beer when the trend for macros is less alcohol, not more

19 Upvotes

67% Upvoted

43 comments sorted by

View all comments

49

u/jaynepierce 4d ago

High ABV 19.2ozs are killing right now. Everyone’s trying to get a piece of the pie lol.

15

u/Prize-Hedgehog 4d ago

That’s basically it. Everyone trying to catch Voodoo Ranger. Breweries discovered that this is their way in to the C Store bodega market because 16oz 4pks were way outta that demographic’s range. With that on the slide, this is their next category they’re gonna exploit.