Sébastien Paradis, CEO of Brasseurs du Nord, told the Journal de Montréal that a 25% tariff on aluminum could cost the company an estimated $1.56 million for the roughly 1.3 million cans sold each year. Meanwhile, Marie-Eve Myrand, Executive Director of the Quebec Association of Microbreweries (AMBQ), estimated that the price of a can could increase by $0.10 to $0.20.

In an interview with Le Temps d’une Bière, Philippe Roy, Executive Director of the Quebec Brewers Association (ABQ), shared his concerns about the final price of beer. “It wouldn’t be surprising to see a 30% increase in the final sale price. After the tariff announcement, major Canadian breweries are already expecting to cut back on certain expenses. The overall impact could amount to millions of dollars, especially if Canada responds with its own tariffs on American aluminum.”