r/graphic_design • u/arnauddsj • 2d ago

Discussion Tired to read about AI nonsense

Sorry for the rant but I’m tired of all these messages from young people saying they quit freelancing or their graphic design studies because “AI can generate images.” So what?

You think a marketing or brand director is gonna fire their graphic designer and start creating visual campaigns themselves by prompting an AI? Then what, he sends his “ready to print” files (300dpi, with bleeds and all that shite) to the printer, who replies “Sorry, this isn’t even CMYK…”? Or probably the AI will generate the 100 banners in 10 formats the e-commerce team need for their affiliation campaign.

And now developers don’t even need to talk to UI designers anymore. They build faster with AI, so of course, they’ll just prompt the design themselves too.

Wait, never mind. Developers are gone too because AI took their jobs.

So I guess it’s just one CEO now, prompting all day.

Stop the nonsense. Maybe you're just looking for an excuse to give up or be lazy. And for those who are ready to get sh*t done, good for them, less competition.

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u/Louis6787 2d ago

Not the CEO, but instead of having 10 designers they will have 2. If it is a small organisation with 1 designer, then it will be only Ai. Good news is, it will be much easier for anyone to start their business with a much smaller budget and compete with larger teams only by using Ai.

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u/arnauddsj 2d ago

I agree it might reduce the number of hires, but not that nuch. and also that small organisation with 1 designer, they won't replace them with AI. They might not hire a 2nd designer. But nowhere someone will take that person job saying "ok, I can do the prompt". Again, there is much more to design than just creating a final png visual.

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u/Own_Writer2427 2d ago

But the point is there will be a fierce competition between GD looking for a job since there will be less jobs. It is already a saturated market and will become even more saturated.

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u/arnauddsj 2d ago

not if everyone give up 😁 as it has been said, those designer on fiver bringing very low value to a need will indeed have hard time to counter that. but you don't make a career in a field targeting the lower end quality, or you might better be doing something else.

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u/Louis6787 2d ago

It is not the first time I read this type of "fiverr" comments. Any money you remove from the industry is money your remove, no matter if it goes to someone on fiverr or not or the value they bring. Those people will still buy assets for their gig (for example), or will move to something else if they can't make money and competition will increase somewhere else. If that clientele looking for cheaper jobs goes away, everyone will feel it one way or the other.

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u/arnauddsj 2d ago

I guess what's happening is similar to automation in industries. People were freaking it saying machines will take their job in the factories. And it did take jobs. But where are those people now? probably doing something else for an other kind of industrie. Many new job have emerged as well. I bet many other new jobs will emerged. "Ai prompt assistant", or "home robot maintenance" or whatever.

That being said, I see a future were human almost don't work anymore, but this is an other topic

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u/Louis6787 2d ago

That's why I said that the competition will increase somewhere else. The creation of new jobs will not be instantaneous, it will be not a certainty, and it will not be without pain.

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u/Own_Writer2427 2d ago

I'm only referring to companies hiring GD. I'm not talking about Fiver. Companies hire a team of designers, but soon only one or two GD will be needed do the work. It will be so competitive to have just a decent wages and make a living from our work. We'll be fighting for scraps. GD will always be there but they'll only be used for design thinking, the rest will be automated. Also consider that many small companies are stingy and wont spend on GD work if they can play around with automaton and IA.

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u/arnauddsj 2d ago

Maybe one day, for now I don't see any AI creating catalogues in indesign or editing video based on a client brief, that is often too abstract, or browsing all clients assets inside a DAM to get the perfect visual that could work for banner ads without cropping the product, thinking about dead zones, using the client font types, the right logo etc etc etc... we are very far from that