r/graphic_design • u/arnauddsj • 2d ago

Discussion Tired to read about AI nonsense

Sorry for the rant but I’m tired of all these messages from young people saying they quit freelancing or their graphic design studies because “AI can generate images.” So what?

You think a marketing or brand director is gonna fire their graphic designer and start creating visual campaigns themselves by prompting an AI? Then what, he sends his “ready to print” files (300dpi, with bleeds and all that shite) to the printer, who replies “Sorry, this isn’t even CMYK…”? Or probably the AI will generate the 100 banners in 10 formats the e-commerce team need for their affiliation campaign.

And now developers don’t even need to talk to UI designers anymore. They build faster with AI, so of course, they’ll just prompt the design themselves too.

Wait, never mind. Developers are gone too because AI took their jobs.

So I guess it’s just one CEO now, prompting all day.

Stop the nonsense. Maybe you're just looking for an excuse to give up or be lazy. And for those who are ready to get sh*t done, good for them, less competition.

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u/Own_Writer2427 2d ago

You're missing the point though. The problem is not that GD will disappear, it's that a company will need only one or two GD instead of hiring more since the use of AI helps do the work faster. So there will be a fierce competition between GD job seekers for limited positions.

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u/buginabrain 2d ago

Not only that, but if you are in a salaried position the automation of time consuming tasks will free you up to take on even more responsibilities with less team to help you and possibly at the same amount of pay or less.

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u/PudinStarved 2d ago

This happened to my last job. I worked remotely at a Marketing Agency that offered different design services (Meta Ads, Email Marketing, Social Media Design and Strategy, etc).

When we first started it was great to be a designer there! But at a certain point they started treating us as a factory. They laid off a bunch of designers while still acquiring more and more clients, filling the remaining designers with ungodly amounts of projects and work. I remember me and my colleagues crying and venting with each other after work!

I resigned one month ago and it has been the best decision. I'm still in contact with my colleagues, so they keep me informed about the status of the Design Team. Apparently, they noticed that less designers and more clients aren't working out, so they just hired a bunch of designers to keep up with all the projects they have in their pipeline.

So, I feel confident that designers are still needed 🙏