r/graphic_design • u/arnauddsj • 2d ago

Discussion Tired to read about AI nonsense

Sorry for the rant but I’m tired of all these messages from young people saying they quit freelancing or their graphic design studies because “AI can generate images.” So what?

You think a marketing or brand director is gonna fire their graphic designer and start creating visual campaigns themselves by prompting an AI? Then what, he sends his “ready to print” files (300dpi, with bleeds and all that shite) to the printer, who replies “Sorry, this isn’t even CMYK…”? Or probably the AI will generate the 100 banners in 10 formats the e-commerce team need for their affiliation campaign.

And now developers don’t even need to talk to UI designers anymore. They build faster with AI, so of course, they’ll just prompt the design themselves too.

Wait, never mind. Developers are gone too because AI took their jobs.

So I guess it’s just one CEO now, prompting all day.

Stop the nonsense. Maybe you're just looking for an excuse to give up or be lazy. And for those who are ready to get sh*t done, good for them, less competition.

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u/official_sp4rky 2d ago

Yeah, I don‘t understand it either. First of all, you don‘t own the copyrights of ai generated stuff. And AI won‘t give you a continuing coperate design. I think AI is good to give you a general Idead of how something can look, but if you want to have a tidy and unique design, you still need to hire a professional designer!

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u/arnauddsj 2d ago

Sure and what about all the time saved with editing. it's an amazing tools and we get much more done with it. But that's about it. it doesn't take decisions and doesn't understand clients brief, that even human have hard time to understand because the client don't even know what he wants.

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u/buginabrain 2d ago

Have you tried copying and pasting a clients brief into a chatgpt convo? I haven't, but I'm curious as to what the results might be. If it's able to interpret the brief and come up with concepts in the time it takes to hit "Enter" then I'd say it's a lot more proficient in the task of figuring out what the client needs. I'd also say that all the time saved cheapens the value of the job. That money saved on hiring an Illustrator or purchasing stock images isn't going into the designers pocket, and if they're getting their job done early they can either take on their coworkers workload or be let go themselves.

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u/arnauddsj 2d ago

the briefs are too abstract most of the time. But I do use it when the brief is clean and easy to understand. I have a custom GPT that rewrite the brief correctly, and translate it to english. I use this to pass down a task to my designer.

80% of the time I have to rewrite the client brief, or I handle the work myself.
Also it involve getting files to some sharepoint or DAM which an AI is not able to do yet . Maybe later with agents but I can't see how it would select the best pic for the job, download 100MB TIFF file etc.