r/graphic_design • u/arnauddsj • 2d ago

Discussion Tired to read about AI nonsense

Sorry for the rant but I’m tired of all these messages from young people saying they quit freelancing or their graphic design studies because “AI can generate images.” So what?

You think a marketing or brand director is gonna fire their graphic designer and start creating visual campaigns themselves by prompting an AI? Then what, he sends his “ready to print” files (300dpi, with bleeds and all that shite) to the printer, who replies “Sorry, this isn’t even CMYK…”? Or probably the AI will generate the 100 banners in 10 formats the e-commerce team need for their affiliation campaign.

And now developers don’t even need to talk to UI designers anymore. They build faster with AI, so of course, they’ll just prompt the design themselves too.

Wait, never mind. Developers are gone too because AI took their jobs.

So I guess it’s just one CEO now, prompting all day.

Stop the nonsense. Maybe you're just looking for an excuse to give up or be lazy. And for those who are ready to get sh*t done, good for them, less competition.

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u/Rat_itty 2d ago

But they're literally firing us. Especially if you work in marketing.

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u/arnauddsj 2d ago

you got fired because of AI? So AI do your job at a company you were doing?

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u/Rat_itty 2d ago

At my first job that I left over ~2 years ago because of AI yes, some of my coworker friends still work there but all they do is prompt and fix slop AI spews out. It would literally be faster and better if done from scratch but higher ups still insist on AI. For everything, from 2d illustration, through animation even 3D models. They mostly deal in creating apps and projections/multimedia instalations for museums/exhibitions etc, mostly historical. At the company I work right now there are mass layoffs and big push for everything AI. For designers that are left they train them in AI too, and the worst part is that they're all excited for it.

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u/arnauddsj 2d ago

oh you are doing illustration? For illustrators I agree it's gonna be super difficult. If you are not super talented with a unique style, I don't know how you can survive  🥲

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u/Rat_itty 2d ago

Oh I do everything. There I was doing little bit of illustration work, but mostly hand drawn animation, motion design, 3d modeling and animation and ui work/optimizing for unity. Right now I do more graphic design than before, branding, dtp, socisl media posts, mailings etc. In the meantime I was also animating/rigging characters for 2d games I guess ai can't do that quite yet with optimizing for engines, keeping mesh vertices low, keeping eye on physics constraints etc... but work in gamedev is scarce and unstable. I guess that's every job now though. And tbh doing illustration and simple animation work for random private clients on the internet has been going better than ever for me so that's cute, but I do need a stable income 😭

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u/arnauddsj 2d ago

yes this industry might be worse than other, budget always have been crazy tight and workers commodities, more than other industries I think. They will replace as much as they can with AI also because they will stay closely aware of any tech improvement. Where other traditional companies don't even know what you can do with AI.