r/graphic_design 3d ago

Discussion Tired to read about AI nonsense

Sorry for the rant but I’m tired of all these messages from young people saying they quit freelancing or their graphic design studies because “AI can generate images.” So what?

You think a marketing or brand director is gonna fire their graphic designer and start creating visual campaigns themselves by prompting an AI? Then what, he sends his “ready to print” files (300dpi, with bleeds and all that shite) to the printer, who replies “Sorry, this isn’t even CMYK…”? Or probably the AI will generate the 100 banners in 10 formats the e-commerce team need for their affiliation campaign.

And now developers don’t even need to talk to UI designers anymore. They build faster with AI, so of course, they’ll just prompt the design themselves too.

Wait, never mind. Developers are gone too because AI took their jobs.

So I guess it’s just one CEO now, prompting all day.

Stop the nonsense. Maybe you're just looking for an excuse to give up or be lazy. And for those who are ready to get sh*t done, good for them, less competition.

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u/draker585 Design Student 2d ago

I think you miss this part of it: why go into an uncertain field? Why not go and get a degree for something more general like marketing? May not get as many connections, but if the door for designers is still open by the time we graduate, we can always put together a portfolio. Or, if the threat of AI does not come to pass, there’s general business opportunities available. Hell, you can get your MBA from a degree like that.

It’s not logical to go learn to be a designer when since the time I’ve been in high school (senior right now) I witnessed AI go from first-footfall to where it is today, when there are connected fields that leave the door open while not forcing me to question if I’ll have any chance at a job by the time I graduate.

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u/arnauddsj 2d ago

marketing, coding, finance, all of it is evolving because of AI, not just design. Playing it “safe” doesn’t actually shield you from change. If anything, design gives you unique creative leverage that AI still struggles with: taste, context, storytelling, and hands-on execution.

General business grads are everywhere. It’s harder to stand out without a craft or specialization. Good designers who evolve with the tools (including AI) are still going to be in high demand, just like good marketers who understand brand and strategy.

It’s not about avoiding AI risk by picking something broader, it’s about picking what you actually want to do, and committing to learning how to stay relevant with AI.

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u/draker585 Design Student 2d ago

I think that by the time I graduate college, to be a designer you’ll have to have the knack for it. I’ve met people with that knack; they’ll be fine. I don’t have it. I figure that the average designer’s something like me: capable of using the tools to create something that works, but without any richness.

Those are the people that are rethinking going to college and spending tens of thousands to learn the skills necessary to be proficient, when the field is already shrinking rapidly, and only projected to shrink further. Those people I’ve met will have already found a solid foothold in the industry, and we’ll all be left scrambling for the slim pickings.

I (and, as it seems, many others) am aware I am not going to be relevant in the design field compared to AI. I’m going somewhere that I have an opportunity to be relevant.