r/graphic_design 2d ago

Discussion Tired to read about AI nonsense

Sorry for the rant but I’m tired of all these messages from young people saying they quit freelancing or their graphic design studies because “AI can generate images.” So what?

You think a marketing or brand director is gonna fire their graphic designer and start creating visual campaigns themselves by prompting an AI? Then what, he sends his “ready to print” files (300dpi, with bleeds and all that shite) to the printer, who replies “Sorry, this isn’t even CMYK…”? Or probably the AI will generate the 100 banners in 10 formats the e-commerce team need for their affiliation campaign.

And now developers don’t even need to talk to UI designers anymore. They build faster with AI, so of course, they’ll just prompt the design themselves too.

Wait, never mind. Developers are gone too because AI took their jobs.

So I guess it’s just one CEO now, prompting all day.

Stop the nonsense. Maybe you're just looking for an excuse to give up or be lazy. And for those who are ready to get sh*t done, good for them, less competition.

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u/Own_Writer2427 2d ago

You're missing the point though. The problem is not that GD will disappear, it's that a company will need only one or two GD instead of hiring more since the use of AI helps do the work faster. So there will be a fierce competition between GD job seekers for limited positions.

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u/Pristine-Lie2847 2d ago

I think it's so naive to not want to have this discussion as it's relevant to the very people who make up this industry. I get that people don't like to talk about it, but it's happening.

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u/No-Way7911 1d ago

People here really don’t understand the business side of things

No one pays for graphic design. They pay for results. It makes zero difference to the suits whether the ad creative that got them 4.5% CTR vs 4.3% CTR was made by an AI or a designer