Its a good concept but will likely require many reiterations before coming to a functional mass appeal.
It is still very hard to read KJ without knowing that is the intention. Partially this is due to shared paths. The crossbar forming the upper arm of the K reads more as a a tilted path than a connected form. As the J reconnects with the bottom leg of the K it forms one sweeping motion which almost can read in the negative space as a rotated P or D depending on how you read it first. I'd suggest taking the design and working on strengthening the readability of the J curve and K leg. The rest should fall in place if you can get those legible as separate forms.
The best way to iterate things like this is to layout the true shapes with no additions so just K and J and squint from afar. See if the shapes actually work in this orientation. If not you may want to try the lettering cropped rotated or at a diagonal as an example.
Why post on a graphic design sub if you’re going to get upset when people provide feedback? Also since you didn’t actually provide links for context of your previous iterations, for some commenters this will be their first time seeing it—they’re not gonna go digging in your profile to see what else you tried.
This user said to squint because as designers it can be difficult to see what other people are seeing, when you’ve been so close to the screen working on a project. Squinting helps identify legibility issues. However as a designer, if your design requires the viewer to squint, that’s an issue. Because nobody is going to do that. People don’t read unless they want to, so logos and icons like this need to be identifiable at a glance.
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u/ballinboi3546 1d ago
Its a good concept but will likely require many reiterations before coming to a functional mass appeal.
It is still very hard to read KJ without knowing that is the intention. Partially this is due to shared paths. The crossbar forming the upper arm of the K reads more as a a tilted path than a connected form. As the J reconnects with the bottom leg of the K it forms one sweeping motion which almost can read in the negative space as a rotated P or D depending on how you read it first. I'd suggest taking the design and working on strengthening the readability of the J curve and K leg. The rest should fall in place if you can get those legible as separate forms.
The best way to iterate things like this is to layout the true shapes with no additions so just K and J and squint from afar. See if the shapes actually work in this orientation. If not you may want to try the lettering cropped rotated or at a diagonal as an example.
Good luck