r/interestingasfuck 12d ago

/r/all McDonald's in the 80s compared to today

Post image

[removed] — view removed post

56.0k Upvotes

2.1k comments sorted by

View all comments

5.5k

u/cheeersaiii 12d ago

They went from kids/family vibe to “operating theatre please leave quickly” vibe. In Australia we had one with a train carriage for kid’s birthdays, one with a plane, all sorts of fun. I understand the change and the coffee is better for it but still change isn’t always a good thing

45

u/Adorable-Boot-3970 12d ago

Yeah the UK had some with a train, and some with a paddle steamer too.

It’s interesting that the target age group seems to have always been the same bunch of people. When I was a child they clearly went for the children’s parties and what not. When I was in my 20s the target was teenagers and young adults (music voucher prizes and such), now the ads target middle age men.

Perhaps that’s just where the money has gone?

2

u/dirkdiggler580 11d ago

Also here in the UK with the exact same experience but I think it's anecdotal - I remember reading an article a while ago about how they wanted to get more of a foothold in the adult markets.

My mum and dad always used to tell me that they never went to McD's aside from my birthday parties when I was really young, whereas I see people of all ages in there when I visit now so maybe that tracks?