r/interestingasfuck • u/Charming_History7423 • 12d ago

/r/all McDonald's in the 80s compared to today

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u/Kimberlylynn2003 12d ago

Did they change to stop marketing toward kids or just wanted modern?

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u/dalgeek 12d ago

Probably wanted to charge more and also cycle customers through faster. Most people don't want to visit a place with a bunch of screaming kids running around, and if a family is taking up a table for an hour then that's fewer customers who can use that able. Bigger menu, higher prices, more customer traffic = way more money.

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u/OutrageConnoisseur 11d ago

and if a family is taking up a table for an hour then that's fewer customers who can use that able.

This would make sense if people actually went to McD's and sat inside. Go inside one, the drive thru can be jammed but the inside is dead.

It's not about cycling people through faster inside because that's not an issue. It's about making it uninviting and getting you to use the drive through because in a perfect world, and honestly the next step of this evolution is an entire elimination of the inside for customer use.

When McDs "remodels" stores it often means nuking the whole building and starting fresh. The next iteration will be crew only insides, and multiple separate drive through lanes (not just multiple ordering screens) with ordering powered by AI and dynamic pricing.

Yay capitalism bby