r/interestingasfuck • u/Charming_History7423 • 12d ago

/r/all McDonald's in the 80s compared to today

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u/Kimberlylynn2003 12d ago

Did they change to stop marketing toward kids or just wanted modern?

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u/dalgeek 12d ago

Probably wanted to charge more and also cycle customers through faster. Most people don't want to visit a place with a bunch of screaming kids running around, and if a family is taking up a table for an hour then that's fewer customers who can use that able. Bigger menu, higher prices, more customer traffic = way more money.

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u/cmaxim 11d ago

My guess is that they were probably leaning hard into efficiency and speed. Less seating and hard chairs means people won't lounge all day. Automated kiosks and computerized service systems means faster sales and rotation on sales. McDonalds is not aspiring to be a relaxing warm place, they're aiming to get you in and out as fast as possible so the next guy can get served faster. I kind of miss that older vibe of it being an actual restaurant to sit down and relax at for a while.