r/technology Jan 25 '25

Social Media Frustrated YouTube viewers seek explanation for hour-long unskippable ads (Update: Statement)

https://www.androidauthority.com/youtube-long-unskippable-ads-problem-3519957/
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u/ObscuraGaming Jan 25 '25

We really have to rethink all of this. I as a developer consider this to be a vicious cycle and it's only going to get worse.

People hate ads > People avoid ads like the plague > Companies pay essentially nothing per ad viewed > Developer barely makes money > Developer increases ad frequency > People hate ads ...

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u/Sopel97 Jan 25 '25

I fear that this will eventually lead to a point where ads are either so intrusive that businesses die out due to people going away, or the ads go away and the businesses die out from lack of revenue. Either way, they will die out eventually.

The amount of services that rely on advertising for revenue is mindboggling and the internet would cease to exist as we know it without ads.

If we, as a society, don't conceive a better model soon enough it's gonna get bad.