So I watched this video called âThe Dark Side of Bollywood PRâ by YBP Filmy, and honestly, it made me think differently about how we see some of the biggest stars in the industryâespecially the three Khans, Alia Bhatt, Amitabh Bachchan, Akshay Kumar, etc.
(IF YOU WANT ONLY ABOUT THIS TOPIC, YOU CAN START WATCHING IT FROM 9 MINUTES AND 30 SECONDS).
PR nowadays is all about carefully crafting an imageâsometimes even rewriting public memory. Take Shah Rukh Khan, for instance. Everyone loves him for his charm and wit, but a lot of the behind-the-scenes narrativesâlike his struggles in his school when lot of political people had studied in the same place, his comebacks, even his controversies with PCâare handled so smoothly by PR that the focus always remains on his âkingâ persona.
Salman Khanâs case is even more layered. Despite his legal issues and controversies,run and hit, black buck, his PR machinery has worked overtime to keep the focus on his âBeing Humanâ charity work and mass appeal. The way his image has been preserved says a lot about the power of good PR.
Aamir Khan, meanwhile, is always seen as the âintellectualâ or the âperfectionist,â right? Thatâs not an accident. His choices, his rare public appearances, even the timing of his statementsâitâs all part of a bigger strategy to keep that image clean and thoughtful. (Like spitting on actresses hand)
Then thereâs Alia Bhatt. Sheâs incredibly talented, no doubt. But the video points out how PR has played a major role in constantly highlighting her âgirl next doorâ and ânatural performerâ imageâwhile brushing off things like nepotism debates or any career dips like sadak 2 ,shandaar and heart of stone. Itâs like her team always keeps the spotlight on her acting chops and down-to-earth persona.
Another really interesting part of the video was when it touched on Amitabh Bachchan. His story honestly stands outânot just because heâs a legend, but because his image has gone through such a dramatic transformation over the decades. Back in the day, Bachchan went through a rough patchâfinancially and reputation-wise. There were controversies (like Rekha, Amrita singh, Praveen Babi and some b grade movies like boom in 2003), political ties that didnât go down well, and a general sense that his golden era might be over. But then, something shifted. Suddenly, he was seen as this dignified, elder statesman of the industry. The angry young man turned into the wise old figure people deeply respected.
Akshay Kumarâs PR, on the other hand, leans heavily into patriotism and social responsibility. Youâll notice how heâs always associated with national holidays, social causes, and âmessage-drivenâ cinema. The video suggests this isnât just coincidenceâitâs a well-planned narrative to align his brand with values people look up to and avoid talking about his past where he used to give an engagement ring to his co actresses. This was revealed by the actresses in the magazines itself back in the day.
What really hit me was how this all shows that Bollywood isnât just about talent or success. Itâs also about how well your story is toldâand whoâs telling it. It made me more aware of how much of what we believe about celebrities is managed, polished, and sometimes even manipulated.