r/beer 3d ago

Blue Moon Extra 8%

When did this come out and whats the point of a 8% wheat beer when the trend for macros is less alcohol, not more

18 Upvotes

42 comments sorted by

57

u/Gabriel_Seth 3d ago

Yeah the trends for macro craft (and flavored beverages) have hit a fork in the road.

On the one hand you are seeing a rise in NA beers (Athletic, Mich Ultra 0, Blue Moon NA) and lower calorie (Twisted Tea Light, Mikes Zero Sugar, Boulevard Light, Sam Adams American Light)

On the other hand customers are also asking for higher ABV. This group shits on them but the Voodoo Ranger ___ Force beers fly off the shelves. Sierra Nevada Big Little Thing is another big mover. So people are going after the imperial side of things too. Cayman JackED is a high ABV, Mike's Harder, Twisted Tea Extreme, Blue Man Extra, Topo Chico Max.

My theory? Certain people want to watch their weight after gaining the COVID -19lbs when drinking at home was extremely common. But then as the economy is tightening people's purse strings people are trying to get fucked up in the cheapest way possible.

13

u/ButtSmokin 2d ago

And there's just more/better flavor than those steel reserves and big 40 oz malts that have higher abv. These days you're either a recovering craftaholic looking for NAs or you're a full blown flavor chaser looking for a strong buzz. Or you have money to buy the latest and greatest.

2

u/ThePlatypusOfDespair 2d ago

*sugar chaser

78

u/Farados55 3d ago

what's the point? to get fucked up

-67

u/JimP3456 3d ago

F'd up on Blue Moon, really ?

52

u/swede_ass 3d ago

If you want.

34

u/OperationMore8881 3d ago

You can get “F’d up” on any beer if you drink enough of it

3

u/ZOOTV83 2d ago

That was my secret in college. While you're all doing case races of Natty Light, I'm over here with a 4 pack of Ommegang Adoration getting more fucked up than a monk during Lent.

12

u/kerouacrimbaud 3d ago

Why not?

19

u/Dingleberry_Blumpkin 2d ago

The fuck is your problem?

7

u/alblaster 2d ago

Better than getting fucked up on natty light or busch lite, yet people do it all the time.  It doesn't matter what you drink, there's something for everyone.  Alcohol gatekeeping is pretty stupid.  If someone wants to get fucked up on Malort, let them.  

48

u/jaynepierce 3d ago

High ABV 19.2ozs are killing right now. Everyone’s trying to get a piece of the pie lol.

25

u/dwylth 3d ago

It's the only beer segment growing in the US

14

u/jaynepierce 3d ago

I know I work in the beer industry 😩 we’re hurting lol

5

u/IAMLOSINGMYEDGE 2d ago

Even the 19.2 FL oz alcohol bombs that are made by the good breweries (Jai Alai, Sierra Nevada) taste like the brewer made them with a gun to their head and tears in their eyes.

2

u/Enjoipandarules 2d ago

Idk, I love them. I'm not really drinking as much these days, and don't buy very many 4, 6, 12 etc packs but love to grab a single 19.2 space dust, hazy little thing, two hearted, hell even Voodoo Imperial to have while cooking and eating dinner or whatever. Keeps me only having a couple drinks but still enjoying a decent flavored beer.

0

u/IAMLOSINGMYEDGE 2d ago

I think those examples are okay, because they existed before the format blew up so they are good quality. I'm mainly talking about the breweries who make exclusive examples only in that format clearly to just deliver as much booze as possible. Examples being like "Tropical Beer Hug" IPA, or the "Fruit Force" varieties. Hell even the Double Jai Alai 10% is really appalling, and I love Jai Alai. You can tell they aren't good when they don't sell them in any normal formats like 6 packs etc.

1

u/jaynepierce 2d ago

I love the brewery I work for and I side eye our entries into this style lol

1

u/Nadril 2d ago

Eh, I've actually liked some of the ones I've had. Double Jai Alai and Atomic Torpedo are both pretty solid, non-hazy non-fruity IPAs.

13

u/Prize-Hedgehog 3d ago

That’s basically it. Everyone trying to catch Voodoo Ranger. Breweries discovered that this is their way in to the C Store bodega market because 16oz 4pks were way outta that demographic’s range. With that on the slide, this is their next category they’re gonna exploit.

1

u/alblaster 2d ago

I love it, because I can drink 1 if I want without having to commit to a full 6 pack.  

16

u/Radjage 3d ago

I never heard of it but honestly want it now haha

There is a market, look at those 19oz high abvs everywhere now in all types.

-1

u/Runetang42 2d ago

I tried to buy it the other day but the store fucked up so I wasn't allowed to buy it. Despite being on the fucking shelf. Was some bullshit

1

u/JONCOCTOASTIN 2d ago

You good bro?

1

u/Runetang42 2d ago

I'm fine just annoyed this store had product fully on display and priced, but wasn't allowed to buy it.

0

u/[deleted] 2d ago

[deleted]

1

u/Runetang42 2d ago

You are really over estimating how annoyed I was and that's a you problem

7

u/ghostboo77 3d ago

I got to try it. I like Blue Moon and this sounds up my alley.

These high ABV tall boys are the perfect train beer.

5

u/Runetang42 2d ago

Because sometimes I want a high abv tall boy that isn't an IPA or Malt Liquor

2

u/kcgdot 2d ago

Get you a white claw SURGE, lol.

But for real, high abv tall boys have ALWAYS been a desired purchase, it's just that companies never gave a shit if they were anything other than consumable.

Now they can create some brand recognition/loyalty for the rest of their products AND capture someone who wants an 8%er but doesn't want Steele Reserve or Old E, or whatever horrendous malt shit is in the cooler.

0

u/Runetang42 2d ago

i'll be real white claw is swill and I don't drink it. Of course making high abv product but also keeping quality is hard when you have to keep production scale.

4

u/Spiritual-Tadpole342 3d ago

I’ll just stick to my 4Locos.

4

u/Pattern_Is_Movement 2d ago

Not a big fan of Blue Moon, but pretending to be confused why someone offers higher abv options when that is an intrinsic part of different beers styles is confusing.

2

u/Difficult-Summer9264 1d ago

I mean hey it tastes alright. I got one from a QT after my shift last week. Had a carnitas burrito and enjoyed it with that. Simple as

3

u/Hotchi_Motchi 3d ago

The trend is session beers, so why are breweries still making imperial stouts? They should stop immediately!

0

u/contains_almonds 3d ago

Because not everyone is a trend follower.

-5

u/Prize-Hedgehog 3d ago

“I really wish Blue Moon had more alcohol” - nobody, fucking ever.

3

u/im_with_the_cats 2d ago

I sure wish i knew Prize-Hedgehog's opinion - Fucking nobody, ever

0

u/IAMLOSINGMYEDGE 2d ago

I actually heard this announced like months and months ago and really want to try it. A macro Weizenbock is a crazy concept to me. I think I will like it more than any of those awful hazy booze bombs at 10%.

0

u/Lukaros_ 2d ago

Looks like sth made for bums to get fucked up cheap and quick. Equivalent to wineish alcoholic drinks.