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Rebrand or Start Fresh?
 in  r/PartneredYoutube •  2d ago

Nahh, they were both actually quite successful when I was running them haha. It's more that I'd rather start up a channel with original characters to call my own, instead of using pre established characters. Just not sure what would be more beneficial, starting from scratch or rebranding.

1

Rebrand or Start Fresh?
 in  r/PartneredYoutube •  2d ago

That gives me a bit more confidence to start with a rebrand first. I don't have any intentions to continue the channel with its current branding, and the passive revenue has mostly dried up. Mostly concerned that the CTR will be a mess and YouTube won't want to promote videos, but maybe with consistency, it could turn around quickly? It would be daily content, longforms, as well as shorts.

r/PartneredYoutube • u/QuickQOnTheDL • 2d ago

Rebrand or Start Fresh?

3 Upvotes

Hi! Looking for advice about whether I should start fresh with a new channel or rebrand.

For context, I ran a few Roblox channels in 2023, basically content farms. It wasn't glamorous, loads of work and didn't necessarily love it, but they paid, which was the goal. One channel made it to 600k+ subs, another at 70k+. Both were branded with established characters, both are monetized but I haven't worked on either of them in a year+.

I'm considering rebranding the 70k channel to feature original characters. Still Roblox content. I'm wondering if I should even bother attempting to resuscitate this channel, or if it would be better to start fresh? I'm afraid that starting fresh with original characters might take a lot longer to build. But rebranding may also be an uphill battle if subscribers aren't clicking the new videos, it might make YouTube ignore the videos. I'm just trying to get my money up, times are tough and I'm just doing what I know has worked in the past.

Any advice would be appreciated. Thanks!

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