Did you ever wonder why some brands are present on AI search results while others remain invisible?After actually analyzing hundreds of AI responses, I've identified these 4 content types that LLMs love to reference. Here they are:

1. Best [Feature / Product] tools

• Create your own listicles about the best solutions in your space.
• Also try to get your brand included in other websites' listicles about your product category (usually cost associated to it, work similarly as backlinks)

For example, if you offer email marketing software, publish "Best 10 Email Marketing Tools "

2. Best software for [Industry OR role]

Create content that shows how your product helps specific industries or job roles.
Examples:

• Best SEO software for startups
• Best CRM software for healthcare providers

3. Competitor Alternatives

Create articles like "Top 7 Alternatives to [Competitor]" that show how your product compares to well-known competitors.

These help AI systems understand what makes your product different and better.

Example: "Top 7 Semrush alternatives"

4. [Your Brand] vs [Competitor]

Create direct comparison pages between your product and specific competitors (the more, the merrier). Make sure to include simple comparisons of features, pricing, and use cases.

AI systems frequently cite these pages when answering questions about product differences.

Example: Brand X vs Semrush

Is there anything else I missed?

Cheers,

Tilen

[removed]

[removed]

For the past 6 months, I’ve been solo-building an SEO tool that produces personalized, well-researched, and SEO-optimized articles. I’ve got a few paying customers (currently at $2.4k MRR), and I genuinely believe there’s solid market potential and that the tool delivers real value. The part I’m still figuring out is distribution.

1. Where would you find SMBs and how would you reach out?

Should I make the cold emails super personalized—like mentioning their target audience and laying out a content plan for the first 10, 20, 30 days? Or maybe benchmark their current SEO performance against competitors to catch their attention?

1. I’m also looking to scale through digital agencies in the US/Canada and Europe.

Where would you go to find them, and how would you reach out effectively?

Also which tools to use to automate it? Apollo, hunter, lemlist? What for linkedin automation?

Appreciate any tips!