r/boxoffice A24 Mar 20 '23

Original Analysis CinemaScore Analysis – 2016 Edition

Link to the other editions:

1980s: 1982 | 1986 | 1987 | 1988 | 1989

1990s: 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999

2000s: 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009

2010s: 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019

2020s: 2020 | 2021 | 2022 | 2023

In this post, I kept track of every 2016 movie's CinemaScore (at least, the ones that got it). I plan to post for each subsequent year, one year per weekend. My intention is to see the evolution of each year and how the grades can either help or damage a movie's legs.

I plan to delve into each year and each movie that got a grade. While CinemaScore was founded in 1979, we didn't get a grade until 1982 and we didn't get full information until 1986.

Before starting, some notes:

  • This list is based on multipliers/legs. In this case, domestic total/domestic opening weekend = multiplier/legs.

  • If a movie opens on Saturday or Sunday (like on Christmas Day), I will use its first full weekend (Friday through Sunday).

  • The opening weekend is based on its first wide release (600+ theaters).

  • If a movie never makes it past 600 theaters, then its biggest weekend number will be used.

  • The figures are all taken from The Numbers and Box Office Mojo.

In 2016, 143 movies received CinemaScores (2015 had 139). How did it go?

A+

4 movies (2.79%) managed to get the rare A+. Generally, this indicates exceptional word of mouth and guarantees a long and healthy run. Of course, the bigger a movie opens, the weaker legs will turn out to be. These movies averaged a 4.48x multiplier. In comparison, 2015 had 3 movies with a 4.68x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Hidden Figures Dec/25 Fox $22,800,057 $169,607,287 $25M 39 7.44x
2 Miracles from Heaven Mar/16 Sony $14,812,393 $61,705,123 $14M 18 4.17x
3 Queen of Katwe Sep/23 Disney $2,495,427 $8,874,389 $15M 15 3.56x
4 Patriots Day Dec/21 Lionsgate $11,613,765 $31,886,361 $45M 15 2.75x

A

30 movies (20.97%) managed to get the grade. A step down from the rare A+, but it still indicates strong word of mouth. These movies averaged a 3.33x multiplier. In comparison, 2015 had 26 movies with a 3.40x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Sing Dec/21 Universal $35,258,145 $270,329,045 $75M 19 7.66x
2 Bad Moms Jul/29 STX $23,817,340 $113,257,297 $20M 13 4.76x
3 Zootopia Mar/4 Disney $75,063,401 $341,268,248 $150M 22 4.55x
4 Hacksaw Ridge Nov/4 Lionsgate $15,190,758 $67,209,615 $40M 18 4.42x
5 Moana Nov/23 Disney $56,631,401 $248,757,044 $175M 22 4.39x
6 Kubo and the Two Strings Aug/19 Focus Features $12,608,372 $48,023,088 $60M 15 3.81x
7 Finding Dory Jun/17 Disney $135,060,273 $486,295,561 $200M 25 3.60x
8 Silence Dec/23 Paramount $1,984,878 $7,100,177 $40M 9 3.58x
9 Sully Aug/9 Warner Bros. $35,028,301 $125,070,033 $60M 20 3.57x
10 Pete's Dragon Aug/12 Disney $21,514,095 $76,233,151 $65M 18 3.54x
11 The Jungle Book Apr/15 Disney $103,261,464 $364,001,123 $175M 24 3.53x
12 The Accountant Oct/14 Warner Bros. $24,710,273 $86,260,045 $44M 13 3.49x
13 Kung Fu Panda 3 Jan/29 Fox $41,282,042 $143,528,619 $145M 25 3.48x
14 Rogue One: A Star Wars Story Dec/16 Disney $155,081,681 $532,177,324 $200M 20 3.43x
15 Trolls Nov/4 Fox $46,581,142 $153,707,064 $125M 21 3.30x
16 13 Hours: The Secret Soldiers of Benghazi Jan/15 Paramount $16,194,738 $52,853,219 $50M 10 3.26x
17 Fantastic Beasts and Where to Find Them Nov/18 Warner Bros. $74,403,387 $234,037,575 $200M 19 3.15x
18 Me Before You Jun/3 Warner Bros. $18,723,269 $56,245,075 $20M 11 3.00x
19 Deadpool Feb/12 Fox $132,434,639 $363,070,709 $58M 18 2.74x
20 Doctor Strange Nov/4 Disney $85,058,311 $232,641,920 $165M 19 2.74x
21 God's Not Dead 2 Apr/1 Pure Flix $7,623,662 $20,773,069 $5M 16 2.72x
22 Snowden Sep/16 Open Road $8,000,058 $21,587,519 $40M 9 2.70x
23 Hands of Stone Aug/26 The Weinstein Company $1,751,388 $4,712,792 $20M 7 2.69x
24 Race Feb/19 Focus Features $7,353,922 $19,115,191 $5M 9 2.60x
25 Eddie the Eagle Feb/26 Fox $6,084,682 $15,789,389 $23M 13 2.59x
26 Boo! A Madea Halloween Oct/21 Lionsgate $28,501,448 $73,206,343 $20M 9 2.57x
27 Captain America: Civil War May/6 Disney $179,139,142 $408,084,349 $250M 20 2.28x
28 The Birth of a Nation Oct/7 Searchlight $7,004,254 $15,861,566 $8.5M 9 2.26x
29 A Monster Calls Dec/23 Focus Features $2,080,051 $3,740,823 $43M 5 1.80x
30 Hillsong: Let Hope Rise Sep/16 Pure Flix $1,357,243 $2,394,725 $10M 9 1.76x

A–

36 movies (25.17%) managed to get the grade. Generally, word of mouth will be good and indicates audiences like the movie, their expectations were met and nothing more. These movies averaged a 3.84x multiplier. In comparison, 2015 had 31 movies with a 3.98x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 La La Land Dec/9 Lionsgate $5,751,708 $151,101,803 $30M 20 26.27x
2 Fences Dec/16 Paramount $6,688,105 $57,682,904 $24M 15 8.62x
3 Hell or High Water Aug/12 Lionsgate $3,551,931 $27,007,844 $12M 14 7.60x
4 Collateral Beauty Dec/16 Warner Bros. $7,102,085 $31,016,021 $36M 8 4.37x
5 Florence Foster Jenkins Aug/12 Paramount $6,601,313 $27,383,770 $29M 11 4.15x
6 Nerve Jul/27 Lionsgate $9,445,456 $38,583,626 $19M 10 4.08x
7 Central Intelligence Jun/17 Warner Bros. $35,535,250 $127,440,871 $50M 11 3.59x
8 The Secret Life of Pets Jul/8 Universal $104,352,905 $368,384,330 $75M 25 3.53x
9 Storks Sep/23 Warner Bros. $21,311,407 $72,679,278 $70M 16 3.41x
10 My Big Fat Greek Wedding 2 Mar/25 Universal $17,861,950 $59,689,605 $18M 9 3.34x
11 The Legend of Tarzan Jul/1 Warner Bros. $38,527,856 $126,643,061 $180M 11 3.29x
12 Risen Feb/19 Sony $11,801,271 $36,880,033 $20M 13 3.13x
13 The Girl on the Train Oct/7 Universal $24,536,265 $75,395,035 $45M 11 3.07x
14 Deepwater Horizon Sep/30 Lionsgate $20,223,544 $61,433,527 $120M 11 3.04x
15 The Edge of Seventeen Nov/18 STX $4,754,215 $14,431,633 $9M 7 3.04x
16 The BFG Jul/1 Disney $18,775,350 $55,483,770 $140M 15 2.96x
17 Now You See Me 2 Jun/10 Warner Bros. $22,383,146 $65,075,540 $90M 11 2.91x
18 The Infiltrator Jul/15 Broad Green $5,303,775 $15,436,808 $28M 13 2.91x
19 Middle School: The Worst Years of My Life Oct/7 Lionsgate $6,878,437 $20,007,149 $8.5M 8 2.91x
20 London Has Fallen Mar/4 Focus Features $21,635,601 $62,524,260 $60M 13 2.89x
21 Alice Through the Looking Glass May/27 Disney $26,858,726 $77,042,381 $170M 14 2.87x
22 Almost Christmas Nov/11 Universal $15,134,235 $42,065,185 $17M 8 2.78x
23 Free State of Jones Jun/24 STX $7,572,206 $20,810,036 $50M 5 2.75x
24 Jason Bourne Jul/29 Universal $59,215,365 $162,192,920 $120M 13 2.74x
25 The Magnificent Seven Sep/23 Warner Bros. $34,703,397 $93,432,655 $90M 15 2.69x
26 Star Trek Beyond Jul/22 Paramount $59,253,211 $158,848,340 $185M 13 2.68x
27 The Finest Hours Jan/29 Disney $10,288,932 $27,569,558 $70M 10 2.68x
28 Barbershop: The Next Cut Apr/15 Warner Bros. $20,242,415 $54,030,051 $20M 13 2.67x
29 The Conjuring 2 Jun/10 Warner Bros. $40,406,314 $102,470,008 $40M 11 2.54x
30 X-Men: Apocalypse May/27 Fox $65,769,562 $155,442,489 $178M 9 2.36x
31 Ben-Hur Aug/19 Paramount $11,203,815 $26,410,477 $100M 7 2.36x
32 Teenage Mutant Ninja Turtles: Out of the Shadows Jun/3 Paramount $35,316,382 $82,051,601 $135M 14 2.32x
33 Bleed for This Nov/18 Open Road $2,366,810 $5,083,906 $16M 4 2.15x
34 Kevin Hart: What Now? Oct/14 Universal $11,767,210 $23,591,043 $9.9M 6 2.00x
35 The Young Messiah Mar/11 Focus Features $3,294,876 $6,469,813 $18.5M 6 1.96x
36 Miss Sloan Nov/25 EuropaCorp $1,844,972 $3,500,605 $18M 6 1.90x

B+

23 movies (16.08%) managed to get the grade. This is where things get interesting. Generally, it indicates average word of mouth. The audience didn't love it, but didn't hate it. For some niche movies, this should be a fine score. But for IP-driven movies, this should be concerning as fans are more biased to the movie itself. These movies averaged a 3.01x multiplier. In comparison, 2015 had 20 movies with a 3.45x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Why Him? Dec/23 Fox $11,002,986 $60,323,786 $38M 13 5.48x
2 Assassin's Creed Dec/21 Fox $10,278,225 $54,647,948 $125M 10 5.32x
3 Mother's Day Apr/29 Open Road $8,369,184 $32,492,859 $25M 7 3.88x
4 Don't Breathe Aug/26 Sony $26,411,706 $89,217,875 $9.9M 17 3.38x
5 The Shallows Jun/24 Sony $16,800,868 $55,121,623 $17M 14 3.28x
6 Nine Lives Aug/5 EuropaCorp $6,249,915 $19,700,032 $30M 12 3.15x
7 The Choice Feb/5 Lionsgate $6,050,443 $18,730,891 $10M 8 3.10x
8 Miss Peregrine's Home for Peculiar Children Sep/30 Fox $28,871,140 $87,242,834 $110M 19 3.02x
9 Ice Age: Collision Course Jul/22 Fox $21,373,064 $64,063,008 $105M 15 3.00x
10 Mechanic: Resurrection Aug/26 Lionsgate $7,456,525 $21,218,403 $40M 9 2.85x
11 The Angry Birds Movie May/20 Sony $38,155,177 $107,509,366 $73M 17 2.82x
12 Bridget Jones's Baby Sep/16 Universal $8,571,785 $24,139,805 $35M 7 2.82x
13 Ghostbusters Jul/15 Sony $46,018,755 $128,350,574 $144M 17 2.79x
14 Money Monster May/13 Sony $14,788,157 $41,012,075 $27.4M 12 2.77x
15 The Light Between Oceans Sep/2 Disney $4,765,838 $12,545,979 $20M 9 2.63x
16 Ride Along 2 Jan/15 Universal $35,243,095 $90,862,685 $40M 12 2.58x
17 Jack Reacher: Never Go Back Oct/21 Paramount $22,872,490 $58,697,076 $65M 12 2.57x
18 The Purge: Election Year Jul/1 Universal $31,515,110 $79,042,440 $10M 7 2.51x
19 The Huntsman: Winter's War Apr/22 Universal $19,445,035 $48,003,015 $115M 8 2.47x
20 Suicide Squad Aug/5 Warner Bros. $133,682,248 $325,100,054 $175M 14 2.43x
21 Inferno Oct/28 Sony $14,860,425 $34,343,574 $75M 12 2.31x
22 The Brothers Grimsby Mar/11 Sony $3,258,327 $6,864,016 $35M 5 2.11x
23 Warcraft Jun/10 Universal $24,166,110 $47,365,290 $160M 7 1.96x

B

22 movies (15.38%) managed to get the grade. Another step down, which indicates word of mouth to be below average or middling. It could still hold on pretty well, but it's not guaranteed. These movies averaged a 2.78x multiplier. In comparison, 2015 had 20 movies with a 3.58x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Passengers Dec/21 Sony $14,869,736 $100,014,699 $150M 17 6.72x
2 Arrival Nov/11 Paramount $24,074,047 $100,546,139 $47M 17 4.18x
3 Office Christmas Party Dec/9 Paramount $16,890,204 $54,767,494 $45M 7 3.24x
4 Dirty Grandpa Jan/22 Lionsgate $11,111,875 $35,593,113 $25M 8 3.20x
5 Allied Nov/23 Paramount $12,701,743 $40,098,064 $85M 9 3.16x
6 Lights Out Jul/22 Warner Bros. $21,688,103 $67,268,835 $4.9M 10 3.10x
7 Whiskey Tango Foxtrot Mar/4 Paramount $7,450,275 $23,083,334 $35M 8 3.10x
8 War Dogs Aug/19 Warner Bros. $14,685,305 $43,034,523 $50M 9 2.93x
9 Sausage Party Aug/12 Sony $34,263,534 $97,670,358 $19M 12 2.85x
10 Mike and Dave Need Wedding Dates Jul/8 Fox $16,628,170 $46,009,673 $35M 14 2.77x
11 How to Be Single Feb/12 Warner Bros. $17,878,911 $46,843,513 $38M 9 2.62x
12 Neighbors 2: Sorority Rising May/20 Universal $21,760,405 $55,340,730 $35M 8 2.54x
13 Independence Day: Resurgence Jun/24 Fox $41,039,944 $103,144,286 $165M 12 2.51x
14 The Divergent Series: Allegiant Mar/18 Lionsgate $29,027,348 $66,184,051 $110M 11 2.28x
15 The Perfect Match Mar/11 Lionsgate $4,294,232 $9,669,521 $5M 7 2.25x
16 Keanu Apr/29 Warner Bros. $9,453,224 $20,591,853 $15M 9 2.18x
17 When the Bough Breaks Sep/9 Sony $14,202,323 $29,747,603 $11M 10 2.09x
18 Live by Night Dec/25 Warner Bros. $5,106,046 $10,378,555 $65M 11 2.03x
19 Popstar: Never Stop Never Stopping Jun/3 Universal $4,698,715 $9,496,130 $20M 3 2.02x
20 Batman v Superman: Dawn of Justice Mar/25 Warner Bros. $166,007,347 $330,360,194 $250M 12 1.99x
21 Ratchet & Clank Apr/29 Focus Features $4,869,278 $8,813,410 $20M 5 1.81x
22 Max Steel Oct/14 Open Road $2,182,216 $3,818,664 $10M 3 1.75x

B–

12 movies (8.39%) managed to get the grade. Word of mouth is now extremely below average and indicates audiences are more disliking it. These movies averaged a 2.68x multiplier. In comparison, 2015 had 22 movies with a 2.53x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 The 5th Wave Jan/22 Sony $10,326,356 $34,912,982 $54M 18 3.38x
2 The Boy Jan/22 STX $10,778,392 $35,819,556 $10M 10 3.32x
3 The Nice Guys May/20 Warner Bros. $11,203,270 $36,261,763 $50M 11 3.24x
4 10 Cloverfield Lane Mar/11 Paramount $24,727,437 $72,082,999 $13M 12 2.92x
5 Keeping Up with the Joneses Oct/21 Fox $5,461,475 $14,904,426 $40M 10 2.73x
6 Masterminds Sep/30 Relativity Media $6,541,205 $17,356,894 $25M 6 2.65x
7 Criminal Apr/15 Lionsgate $5,767,278 $14,708,696 $31.5M 6 2.55x
8 Norm of the North Jan/15 Lionsgate $6,844,137 $17,062,499 $18M 9 2.49x
9 The Wild Life Sep/9 Lionsgate $3,342,697 $8,005,586 $13M 5 2.39x
10 Rules Don't Apply Nov/23 Fox $1,589,625 $3,652,206 $25M 4 2.30x
11 Gods of Egypt Feb/26 Lionsgate $14,123,903 $31,153,464 $140M 11 2.21x
12 Pride + Prejudice + Zombies Feb/5 Sony $5,324,240 $10,907,291 $28M 4 2.05x

C+

6 movies (4.19%) managed to get the grade. This is where generally horror movies get their ratings. For non-horror movies tho, you better hope it has a compelling premise or it will heavily drop. These movies averaged a 2.24x multiplier. In comparison, 2015 had 6 movies with a 2.09x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Bad Santa 2 Nov/23 Broad Green $6,176,680 $17,782,176 $26M 7 2.88x
2 The Boss Apr/8 Universal $23,586,645 $63,077,560 $29M 10 2.67x
3 Zoolander 2 Feb/12 Paramount $13,841,146 $28,848,693 $55M 7 2.08x
4 Triple 9 Feb/26 Open Road $6,109,085 $12,639,297 $20M 7 2.07x
5 Morgan Sep/2 Fox $2,012,709 $3,915,251 $8M 5 1.95x
6 Hardcore Henry Apr/8 STX $5,107,604 $9,252,038 $2M 5 1.81x

C

5 movies (3.49%) managed to get the grade. Even worse word of mouth, but these movies had some middling to outright terrible response. These movies averaged a 2.13x multiplier. In comparison, 2015 had 6 movies with a 2.15x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Ouija: Origin of Evil Oct/21 Universal $14,065,500 $35,144,505 $12M 5 2.50x
2 The Darkness May/13 BH Tilt $4,950,859 $10,753,574 $4M 7 2.17x
3 The Forest Jan/8 Gramercy $12,741,176 $26,594,261 $10M 10 2.09x
4 Fifty Shades of Black Jan/29 Open Road $5,900,528 $11,686,940 $5M 8 1.98x
5 Shut In Nov/11 EuropaCorp $3,613,567 $6,900,335 $10M 8 1.91x

C–

3 movies (2.09%) managed to get the grade. The future is not bright here. These movies averaged a 2.46x multiplier. In comparison, 2015 had 5 movies with a 2.17x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 The Witch Feb/19 A24 $8,800,230 $25,138,705 $4M 14 2.86x
2 Hail, Caesar! Feb/5 Universal $11,355,225 $30,080,225 $22M 7 2.65x
3 Incarnate Dec/2 BH Tilt $2,534,884 $4,799,774 $5M 4 1.89x

D+

Only one movie (0.69%) managed to get the grade. Even for horror movie standards, this is outright toxic word of mouth. This movie averaged a 2.17x multiplier. In comparison, 2015 had no movies with this grade.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Blair Witch Sep/16 Lionsgate $9,576,057 $20,777,061 $5M 6 2.17x

D

Only one movie (0.70%) managed to get the grade. The feeling of hate grows. If your movie is advertised as something it isn't, you're doomed. This movie averaged a 1.73x multiplier. In comparison, 2015 had no movies with this grade.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 The Disappointments Room Sep/9 Rogue Pictures $1,402,822 $2,423,467 $15M 6 1.73x

2016 DOMESTIC TOP 25

No. Movie Date Studio Domestic Opening Domestic Total Budget Grade Multiplier
1 Rogue One: A Star Wars Story Dec/16 Disney $155,081,681 $532,177,324 $200M A 3.43x
2 Finding Dory Jun/17 Disney $135,060,273 $486,295,561 $200M A 3.60x
3 Captain America: Civil War May/6 Disney $179,139,142 $408,084,349 $250M A 2.28x
4 The Secret Life of Pets Jul/8 Universal $104,352,905 $368,384,330 $75M A– 3.53x
5 The Jungle Book Apr/15 Disney $103,261,464 $364,001,123 $175M A 3.53x
6 Deadpool Feb/12 Fox $132,434,639 $363,070,709 $58M A 2.74x
7 Zootopia Mar/4 Disney $75,063,401 $341,268,248 $150M A 4.55x
8 Batman v Superman: Dawn of Justice Mar/25 Warner Bros. $166,007,347 $330,360,194 $250M B 1.99x
9 Suicide Squad Aug/5 Warner Bros. $133,682,248 $325,100,054 $175M B+ 2.43x
10 Sing Dec/21 Universal $35,258,145 $270,329,045 $75M A 7.66x
11 Moana Nov/23 Disney $56,631,401 $248,757,044 $175M A 4.39x
12 Fantastic Beasts and Where to Find Them Nov/18 Warner Bros. $74,403,387 $234,037,575 $200M A 3.15x
13 Doctor Strange Nov/4 Disney $85,058,311 $232,641,920 $165M A 2.74x
14 Hidden Figures Dec/25 Fox $22,800,057 $169,607,287 $25M A+ 7.44x
15 Jason Bourne Jul/29 Universal $59,215,365 $162,192,920 $120M A– 2.74x
16 Star Trek Beyond Jul/22 Paramount $59,253,211 $158,848,340 $185M A– 2.68x
17 X-Men: Apocalypse May/27 Fox $65,769,562 $155,442,489 $178M A– 2.36x
18 Trolls Nov/4 Fox $46,581,142 $153,707,064 $125M A 3.30x
19 La La Land Dec/9 Lionsgate $5,751,708 $151,101,803 $30M A– 26.27x
20 Kung Fu Panda 3 Jan/29 Fox $41,282,042 $143,528,619 $145M A 3.48x
21 Ghostbusters Jul/15 Sony $46,018,755 $128,350,574 $144M B+ 2.79x
22 Central Intelligence Jun/17 Warner Bros. $35,535,250 $127,440,871 $50M A– 3.59x
23 The Legend of Tarzan Jul/1 Warner Bros. $38,527,856 $126,643,061 $180M A– 3.29x
24 Sully Aug/9 Warner Bros. $35,028,301 $125,070,033 $60M A 3.57x
25 Bad Moms Jul/29 STX $23,817,340 $113,257,297 $20M A 4.76x

See you next weekend for the 2017 Edition.

17 Upvotes

4 comments sorted by

4

u/russwriter67 Mar 20 '23

I wonder why Hail, Caesar got such a low score. I forgot Norm of the North did that poorly, OMG! That’s probably one of the lowest scores for an animated kids movie ever.

3

u/flakemasterflake Mar 20 '23

I love hail Caesar but it was marketed as a caper and it just wasn’t

Really shocked collateral beauty got an A- when that movie was trashed by critics

3

u/MysteryRadish Mar 20 '23

I know these scores are often weird for horror movies, but this seems like an alternate universe: Don't Breathe scored better than Lights Out, Ouija 2, AND The Witch?!

2

u/Geddit12 Mar 20 '23

Horror cinemascores legit feels like rolling a dice sometimes