r/boxoffice • u/SanderSo47 A24 • Oct 22 '22
Original Analysis CinemaScore Analysis – 1995 Edition
Link to the other editions:
1980s: 1982 | 1986 | 1987 | 1988 | 1989
1990s: 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999
2000s: 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009
2010s: 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019
2020s: 2020 | 2021 | 2022 | 2023
In this post, I kept track of every 1995 movie's CinemaScore (at least, the ones that got it). I plan to post for each subsequent year until 2022, one year per weekend. My intention is to see the evolution of each year and how the grades can either help or damage a movie's legs.
I plan to delve into each year and each movie that got a grade. While CinemaScore was founded in 1979, we didn't get a grade until 1982 and we didn't get full information until 1986.
Before starting, some notes:
This list is based on multipliers/legs. In this case, domestic total/domestic opening weekend = multiplier/legs.
If a movie opens on Saturday or Sunday (like on Christmas Day), I will use its first full weekend (Friday through Sunday).
The opening weekend is based on its first wide release (600+ theaters).
If a movie never makes it past 600 theaters, then its biggest weekend number will be used.
The figures are all taken from The Numbers and Box Office Mojo.
Despite that, there's some missing data on the number of weeks a movie spent in theaters. Some movies here stopped reporting weekend totals after just 2 weeks or even just one. Thankfully, their domestic totals are still intact so we still have their final domestic number. Just note that the amount of weeks do not fully represent the movie's run.
In 1995, 121 movies received CinemaScores (1994 had 114). How did it go?
A+
Only one movie (0.82%) managed to get the rare A+. Generally, this indicates exceptional word of mouth and guarantees a long and healthy run. Of course, the bigger a movie opens, the weaker legs will turn out to be. This movie averaged a 8.92x multiplier. In comparison, 1994 had 3 movies with a 9.23x average multiplier.
| No. | Movie | Date | Studio | Domestic Opening | Domestic Total | Budget | Weeks in theaters | Multiplier |
|---|---|---|---|---|---|---|---|---|
| 1 | Mr. Holland's Opus | Dec/29 | Disney | $9,257,334 | $82,582,604 | $31M | 30 | 8.92x |
A
12 movies (9.91%) managed to get the grade. A step down from the rare A+, but it still indicates strong word of mouth. These movies averaged a 5.78x multiplier. In comparison, 1994 had 10 movies with a 7.23x average multiplier.
| No. | Movie | Date | Studio | Domestic Opening | Domestic Total | Budget | Weeks in theaters | Multiplier |
|---|---|---|---|---|---|---|---|---|
| 1 | Sense and Sensibility | Dec/13 | Sony | $2,907,705 | $42,993,774 | $16M | 29 | 14.78x |
| 2 | While You Were Sleeping | Apr/21 | Disney | $9,288,915 | $81,057,016 | $17M | 26 | 8.72x |
| 3 | Toy Story | Nov/22 | Disney | $29,140,617 | $192,523,233 | $30M | 47 | 7.66x |
| 4 | Apollo 13 | Jun/30 | Universal | $25,353,380 | $173,772,767 | $52M | 22 | 6.85x |
| 5 | The American President | Nov/17 | Sony | $10,014,558 | $60,022,813 | $62M | 22 | 5.99x |
| 6 | Crimson Tide | May/12 | Disney | $18,612,190 | $91,387,195 | $53M | 22 | 4.91x |
| 7 | Casper | May/26 | Universal | $22,091,975 | $100,328,194 | $55M | 18 | 4.54x |
| 8 | Bad Boys | Apr/7 | Sony | $15,523,358 | $65,647,413 | $19M | 23 | 4.23x |
| 9 | It Takes Two | Nov/17 | Warner Bros. | $5,564,147 | $19,474,589 | N/A | 14 | 3.50x |
| 10 | A Kid in King Arthur's Court | Aug/11 | Disney | $4,315,310 | $13,406,717 | $15M | 16 | 3.11x |
| 11 | Roommates | Mar/3 | Disney | $4,038,033 | $12,076,989 | $22M | 10 | 2.99x |
| 12 | The Cure | Apr/21 | Universal | $1,206,415 | $2,513,250 | $10M | 4 | 2.08x |
A–
36 movies (29.75%) managed to get the grade. Generally, word of mouth will be good and indicates audiences like the movie, their expectations were met and nothing more. These movies averaged a 4.96x multiplier. In comparison, 1994 had 24 movies with a 5.15x average multiplier.
| No. | Movie | Date | Studio | Domestic Opening | Domestic Total | Budget | Weeks in theaters | Multiplier |
|---|---|---|---|---|---|---|---|---|
| 1 | Sabrina | Dec/15 | Paramount | $5,563,259 | $53,458,319 | $58M | 14 | 9.60x |
| 2 | Grumpier Old Men | Dec/22 | Disney | $7,797,185 | $71,518,503 | $25M | 17 | 9.17x |
| 3 | Jumanji | Dec/15 | Sony | $11,084,370 | $100,458,310 | $65M | 19 | 9.06x |
| 4 | Heat | Dec/15 | Warner Bros. | $8,445,656 | $67,436,818 | $60M | 18 | 7.98x |
| 5 | Father of the Bride Part II | Dec/8 | Disney | $11,134,978 | $76,578,911 | $30M | 19 | 6.87x |
| 6 | The Bridges of Madison County | Jun/2 | Warner Bros. | $10,519,257 | $71,516,617 | $22M | 46 | 6.80x |
| 7 | Copycat | Oct/27 | Warner Bros. | $5,170,522 | $32,051,917 | $20M | 12 | 6.17x |
| 8 | Othello | Dec/15 | Sony | $461,138 | $2,844,379 | $11M | 9 | 6.17x |
| 9 | Braveheart | May/24 | Paramount | $12,908,202 | $75,545,647 | $70M | 49 | 5.85x |
| 10 | Dangerous Minds | Aug/11 | Disney | $14,931,503 | $84,919,401 | $23M | 25 | 5.69x |
| 11 | Nine Months | Jul/14 | Fox | $12,522,240 | $69,660,733 | N/A | 17 | 5.56x |
| 12 | A Walk in the Clouds | Aug/11 | Fox | $9,526,010 | $50,008,143 | $20M | 16 | 5.25x |
| 13 | Outbreak | Mar/10 | Warner Bros. | $13,420,387 | $67,823,573 | $50M | 17 | 5.05x |
| 14 | Boys on the Side | Feb/3 | Warner Bros. | $4,808,873 | $23,418,200 | $21M | 13 | 4.87x |
| 15 | Don Juan in Marco | Apr/7 | New Line Cinema | $4,556,274 | $22,032,635 | $25M | 17 | 4.84x |
| 16 | Pocahontas | Jun/16 | Disney | $29,531,619 | $141,579,773 | $55M | 31 | 4.79x |
| 17 | Waiting to Exhale | Dec/22 | Fox | $14,126,927 | $67,052,156 | $16M | 17 | 4.75x |
| 18 | The Indian in the Cupboard | Jul/14 | Sony | $7,716,278 | $35,627,222 | $45M | 25 | 4.62x |
| 19 | Something to Talk About | Aug/4 | Warner Bros. | $11,115,697 | $50,865,589 | $30M | 17 | 4.58x |
| 20 | Die Hard with a Vengeance | May/19 | Fox | $22,162,245 | $100,012,499 | $90M | 21 | 4.51x |
| 21 | Powder | Oct/27 | Disney | $7,146,973 | $30,833,914 | $9.5M | 14 | 4.31x |
| 22 | Free Willy 2: The Adventure Home | Jul/19 | Warner Bros. | $7,039,608 | $30,077,111 | $31M | 16 | 4.27x |
| 23 | Major Payne | Mar/24 | Universal | $7,011,225 | $29,412,050 | N/A | 22 | 4.19x |
| 24 | Tommy Boy | Mar/31 | Paramount | $8,027,843 | $32,648,673 | $20M | 21 | 4.07x |
| 25 | GoldenEye | Nov/17 | MGM | $26,205,007 | $106,429,941 | $60M | 27 | 4.06x |
| 26 | Under Siege 2: Dark Territory | Jul/14 | Warner Bros. | $12,624,402 | $50,024,083 | $60M | 21 | 3.96x |
| 27 | Operation Dumbo Drop | Jul/28 | Disney | $6,392,155 | $24,670,346 | $24M | 23 | 3.86x |
| 28 | Murder in the First | Jan/20 | Warner Bros. | $4,719,188 | $17,300,238 | $20M | 11 | 3.67x |
| 29 | Batman Forever | Jun/16 | Warner Bros. | $52,784,433 | $184,031,112 | $100M | 21 | 3.49x |
| 30 | First Knight | Jul/7 | Sony | $10,856,442 | $37,361,412 | $55M | 7 | 3.44x |
| 31 | Mortal Kombat | Aug/18 | New Line Cinema | $23,283,887 | $70,433,227 | $20M | 21 | 3.02x |
| 32 | Devil in a Blue Dress | Sep/29 | Sony | $5,422,385 | $16,030,096 | $27M | 13 | 2.96x |
| 33 | Heavyweights | Feb/17 | Disney | $6,062,857 | $17,689,177 | N/A | 4 | 2.91x |
| 34 | Mighty Morphin Power Rangers: The Movie | Jun/30 | Fox | $13,104,788 | $37,785,198 | $15M | 10 | 2.88x |
| 35 | Tall Tale | Mar/24 | Disney | $3,046,181 | $8,247,627 | $32M | 11 | 2.71x |
| 36 | Far From Home: The Adventures of Yellow Dog | Jan/13 | Fox | $4,231,917 | $11,380,788 | N/A | 9 | 2.69x |
B+
26 movies (21.48%) managed to get the grade. This is where things get interesting. Generally, it indicates average word of mouth. The audience didn't love it, but didn't hate it. For some niche movies, this should be a fine score. But for IP-driven movies, this should be concerning as fans are more biased to the movie itself. These movies averaged a 3.74x multiplier. In comparison, 1994 had 31 movies with a 4.18x average multiplier.
| No. | Movie | Date | Studio | Domestic Opening | Domestic Total | Budget | Weeks in theaters | Multiplier |
|---|---|---|---|---|---|---|---|---|
| 1 | Mighty Aphrodite | Oct/27 | Miramax | $1,012,036 | $6,401,297 | $15M | 27 | 6.33x |
| 2 | Get Shorty | Oct/20 | MGM | $12,700,007 | $72,021,008 | $30M | 19 | 5.67x |
| 3 | Clueless | Jul/19 | Paramount | $10,612,443 | $56,598,476 | $12M | 26 | 5.33x |
| 4 | Miami Rhapsody | Jan/27 | Disney | $1,058,946 | $5,086,578 | $6M | 8 | 4.80x |
| 5 | Houseguest | Jan/6 | Disney | $5,831,302 | $26,325,256 | $10.5M | 22 | 4.51x |
| 6 | Rob Roy | Apr/7 | MGM | $7,190,047 | $31,390,587 | $28M | 13 | 4.37x |
| 7 | French Kiss | May/5 | Fox | $9,018,022 | $38,863,798 | N/A | 16 | 4.31x |
| 8 | Dolores Claiborne | Mar/24 | Sony | $5,721,920 | $24,262,193 | $13M | 17 | 4.24x |
| 9 | Man of the House | Mar/3 | Disney | $9,473,317 | $40,029,009 | $22M | 23 | 4.23x |
| 10 | Sudden Death | Dec/22 | Universal | $4,782,445 | $20,214,270 | $35M | 9 | 4.22x |
| 11 | How to Make an American Quilt | Oct/6 | Universal | $5,790,445 | $23,600,020 | $10M | 13 | 4.08x |
| 12 | To Wong Foo, Thanks for Everything! Julie Newmar | Sep/8 | Universal | $9,019,180 | $36,466,570 | $30M | 13 | 4.04x |
| 13 | Now and Then | Oct/20 | Sony | $7,440,173 | $27,067,247 | $12M | 14 | 3.64x |
| 14 | Just Cause | Feb/17 | Warner Bros. | $10,607,932 | $36,853,222 | $27M | 13 | 3.47x |
| 15 | Money Train | Nov/22 | Sony | $10,608,297 | $35,324,232 | $68M | 8 | 3.33x |
| 16 | Desperado | Aug/25 | Sony | $7,910,446 | $25,532,388 | $7M | 8 | 3.23x |
| 17 | Unstrung Heroes | Sep/15 | Disney | $2,476,236 | $7,929,000 | N/A | 12 | 3.20x |
| 18 | The Brady Bunch Movie | Feb/17 | Paramount | $14,827,066 | $46,546,167 | N/A | 21 | 3.14x |
| 19 | Dead Presidents | Oct/4 | Disney | $7,943,778 | $24,120,194 | $10M | 14 | 3.04x |
| 20 | Losing Isaiah | Mar/17 | Paramount | $2,520,972 | $7,564,608 | $17M | 17 | 3.00x |
| 21 | Ace Ventura: When Nature Calls | Nov/10 | Warner Bros. | $37,804,076 | $108,360,063 | $30M | 20 | 2.87x |
| 22 | The Baby-Sitter's Club | Aug/18 | Sony | $3,418,908 | $9,574,155 | $6.5M | 9 | 2.80x |
| 23 | Vampires in Brooklyn | Oct/27 | Paramount | $7,045,379 | $19,637,147 | $14M | 14 | 2.79x |
| 24 | Fluke | Jun/2 | MGM | $1,435,709 | $3,794,761 | $15M | 5 | 2.64x |
| 25 | Top Dog | Apr/28 | MGM | $2,164,381 | $4,992,085 | $6M | 9 | 2.31x |
| 26 | Steal Big Steal Little | Sep/29 | Savoy Pictures | $1,761,890 | $3,150,170 | $35M | 3 | 1.79x |
B
20 movies (16.52%) managed to get the grade. Another step down, which indicates word of mouth to be below average or middling. It could still hold on pretty well, but it's not guaranteed. These movies averaged a 3.63x multiplier. In comparison, 1994 had 23 movies with a 3.52x average multiplier.
| No. | Movie | Date | Studio | Domestic Opening | Domestic Total | Budget | Weeks in theaters | Multiplier |
|---|---|---|---|---|---|---|---|---|
| 1 | Se7en | Sep/22 | New Line Cinema | $13,949,807 | $100,125,643 | $33M | 32 | 7.18x |
| 2 | Nixon | Dec/20 | Disney | $2,016,601 | $13,668,249 | $44M | 18 | 6.77x |
| 3 | Forget Paris | May/19 | Sony | $5,812,656 | $33,194,512 | $21M | 14 | 5.71x |
| 4 | The Net | Jul/28 | Sony | $10,037,745 | $50,621,733 | $22M | 19 | 5.04x |
| 5 | 12 Monkeys | Dec/29 | Universal | $13,620,705 | $57,141,459 | $29.5M | 16 | 4.20x |
| 6 | Waterworld | Jul/28 | Universal | $21,171,780 | $88,246,220 | $175M | 18 | 4.17x |
| 7 | Billy Madison | Feb/10 | Universal | $6,639,080 | $25,460,475 | $10M | 12 | 3.83x |
| 8 | Before Sunrise | Jan/27 | Sony | $1,423,537 | $5,274,005 | $2.5M | 7 | 3.70x |
| 9 | Congo | Jun/9 | Paramount | $24,642,539 | $81,022,333 | $50M | 19 | 3.29x |
| 10 | Assassins | Oct/6 | Warner Bros. | $9,378,637 | $30,306,268 | $50M | 16 | 3.23x |
| 11 | Clockers | Sep/15 | Universal | $4,463,560 | $12,993,765 | $25M | 6 | 2.91x |
| 12 | Nick of Time | Nov/22 | Paramount | $2,781,601 | $8,087,783 | $33M | 13 | 2.91x |
| 13 | Judge Dredd | Jun/30 | Disney | $12,291,536 | $34,687,912 | $90M | 12 | 2.82x |
| 14 | Beyond Rangoon | Aug/25 | Sony | $2,007,527 | $5,656,641 | $23M | 8 | 2.82x |
| 15 | Bye Bye Love | Mar/17 | Fox | $4,523,048 | $12,073,560 | N/A | 7 | 2.67x |
| 16 | The Scarlet Letter | Oct/13 | Disney | $4,119,086 | $10,359,006 | $46M | 10 | 2.51x |
| 17 | Hackers | Sep/15 | MGM | $3,173,101 | $7,487,370 | $20M | 6 | 2.36x |
| 18 | Hideaway | Mar/3 | Sony | $5,213,455 | $12,201,255 | $2.5M | 14 | 2.34x |
| 19 | Strange Days | Oct/6 | Fox | $3,656,012 | $7,918,562 | $42M | 8 | 2.17x |
| 20 | Tank Girl | Mar/31 | MGM | $2,018,183 | $4,064,495 | $25M | 2 | 2.01x |
B–
10 movies (8.26%) managed to get the grade. Word of mouth is now extremely below average and indicates audiences are more disliking it. These movies averaged a 3.16x multiplier. In comparison, 1994 had 13 movies with a 2.80x average multiplier.
| No. | Movie | Date | Studio | Domestic Opening | Domestic Total | Budget | Weeks in theaters | Multiplier |
|---|---|---|---|---|---|---|---|---|
| 1 | Casino | Nov/22 | Universal | $9,946,480 | $42,438,300 | $50M | 16 | 4.27x |
| 2 | Cutthroat Island | Dec/22 | MGM | $2,371,415 | $10,017,322 | $98M | 7 | 4.22x |
| 3 | Jury Duty | Apr/12 | Sony | $4,831,622 | $16,941,552 | $21M | 16 | 3.51x |
| 4 | Species | Jul/7 | MGM | $17,161,943 | $60,054,449 | $35M | 17 | 3.50x |
| 5 | Four Rooms | Dec/25 | Miramax | $1,275,953 | $4,301,000 | $4M | 4 | 3.37x |
| 6 | Virtuosity | Aug/4 | Paramount | $8,309,869 | $23,998,226 | $30M | 14 | 2.89x |
| 7 | Kiss of Death | Apr/21 | Fox | $5,317,066 | $14,942,422 | $40M | 9 | 2.81x |
| 8 | Bushwhacked | Aug/4 | Fox | $2,988,468 | $7,377,107 | N/A | 5 | 2.47x |
| 9 | The Hunted | Feb/24 | Universal | $2,723,495 | $6,420,615 | $25M | 5 | 2.36x |
| 10 | Mad Love | May/26 | Disney | $6,820,171 | $15,446,532 | N/A | 12 | 2.26x |
C+
9 movies (7.43%) managed to get the grade. This is where generally horror movies get their ratings. For non-horror movies tho, you better hope it has a compelling premise or it will heavily drop. These movies averaged a 2.99x multiplier. In comparison, 1994 had 5 movies with a 2.67x average multiplier.
| No. | Movie | Date | Studio | Domestic Opening | Domestic Total | Budget | Weeks in theaters | Multiplier |
|---|---|---|---|---|---|---|---|---|
| 1 | Home for the Holidays | Nov/3 | Paramount | $4,007,717 | $17,468,887 | $20M | 15 | 4.36x |
| 2 | Jefferson in Paris | Mar/31 | Disney | $653,270 | $2,461,628 | $14M | 13 | 3.77x |
| 3 | To Die For | Oct/6 | Sony | $6,231,540 | $21,284,514 | $20M | 16 | 3.42x |
| 4 | The Quick and the Dead | Feb/10 | Sony | $6,515,861 | $18,552,460 | $35M | 18 | 2.85x |
| 5 | Johnny Mnemonic | May/26 | Sony | $7,420,808 | $19,006,201 | $26M | 13 | 2.85x |
| 6 | Lord of Illusions | Aug/25 | MGM | $4,800,258 | $13,249,614 | $11M | 8 | 2.76x |
| 7 | Never Talk to Strangers | Oct/20 | Sony | $2,903,457 | $6,849,998 | $6.4M | 10 | 2.36x |
| 8 | Fair Game | Nov/3 | Warner Bros. | $4,946,332 | $11,497,497 | $50M | 11 | 2.32x |
| 9 | Jade | Oct/13 | Paramount | $4,284,246 | $9,812,870 | N/A | 12 | 2.29x |
C
7 movies (5.78%) managed to get the grade. Even worse word of mouth, but these movies had some middling to outright terrible response. These movies averaged a 2.57x multiplier. In comparison, 1994 had 3 movies with a 2.67x average multiplier.
| No. | Movie | Date | Studio | Domestic Opening | Domestic Total | Budget | Weeks in theaters | Multiplier |
|---|---|---|---|---|---|---|---|---|
| 1 | Dracula: Dead and Loving It | Dec/22 | Sony | $2,708,298 | $10,660,264 | $30M | 7 | 3.93x |
| 2 | Village of the Damned | Apr/28 | Universal | $3,222,450 | $8,729,915 | $22M | 4 | 2.71x |
| 3 | Showgirls | Sep/22 | MGM | $8,112,627 | $20,350,754 | $45M | 7 | 2.51x |
| 4 | Bad Company | Jan/20 | Disney | $1,459,824 | $3,523,909 | N/A | 5 | 2.41x |
| 5 | The Tie That Binds | Sep/1 | Disney | $2,625,339 | $5,762,795 | N/A | 7 | 2.20x |
| 6 | Wild Bill | Dec/1 | MGM | $987,515 | $2,169,373 | $30M | 5 | 2.20x |
| 7 | White Man's Burden | Dec/1 | Savoy Pictures | $1,734,603 | $3,622,433 | $7M | 3 | 2.09x |
1995 DOMESTIC TOP TEN
| No. | Movie | Date | Studio | Domestic Opening | Domestic Total | Budget | Grade | Multiplier |
|---|---|---|---|---|---|---|---|---|
| 1 | Toy Story | Nov/22 | Disney | $29,140,617 | $192,523,233 | $30M | A | 7.66x |
| 2 | Batman Forever | Jun/16 | Warner Bros. | $52,784,433 | $184,031,112 | $100M | A– | 3.49x |
| 3 | Apollo 13 | Jun/30 | Universal | $25,353,380 | $173,772,767 | $52M | A | 6.85x |
| 4 | Pocahontas | Jun/16 | Disney | $29,531,619 | $141,579,773 | $55M | A– | 4.79x |
| 5 | Ace Ventura: When Nature Calls | Nov/10 | Warner Bros. | $37,804,076 | $108,360,063 | $30M | B+ | 2.87x |
| 6 | GoldenEye | Nov/17 | MGM | $26,205,007 | $106,429,941 | $60M | A– | 4.06x |
| 7 | Jumanji | Dec/15 | Sony | $11,084,370 | $100,458,310 | $65M | A– | 9.06x |
| 8 | Casper | May/26 | Universal | $22,091,975 | $100,328,194 | $55M | A | 4.54x |
| 9 | Se7en | Sep/22 | New Line Cinema | $13,949,807 | $100,125,643 | $33M | B | 7.18x |
| 10 | Die Hard with a Vengeance | May/19 | Fox | $22,162,245 | $100,012,499 | $90M | A– | 4.51x |
See you next weekend for the 1996 Edition.
3
u/MightySilverWolf Oct 23 '22
How did Se7en have such good legs with that CinemaScore?
4
u/Dulcolax Oct 23 '22
CinemaScore and legs aren't always correlated.
Vanilla Sky ( a Tom Cruise movie ) almost got an F and it had a freaking 4x multiplier after getting 25 million for its opening weekend.
In fact, Vanilla Sky got a D-
3
1
u/MightySilverWolf Oct 23 '22
Yeah, but that can be put down to the Tom Cruise factor. Star power meant a lot more back then. Seeing as how Se7en starred Brad Pitt and Morgan Freeman, perhaps the stars were enough to bring audiences in (although I don't know how bankable Brad Pitt was at this time).
1
u/Chaisa Oct 23 '22
I don't think either were all that big at the time.
Think it's more a case that explictly adult movies can have legs that outweigh ordinary-ish CinemaScore's, plus the twist was both something that could drag down the score but also lead to "you must see this" kind of hype.
2
u/sumptuoussushi Lucasfilm Oct 23 '22
Cruise was definitely big at the time. He has been big since 1983, more than ten years longer than Pitt.
2
u/Chaisa Oct 23 '22
Was referring to Pitt/Freeman, not Cruise.
1
u/sumptuoussushi Lucasfilm Oct 23 '22
Oh, my bad. But I think Freeman should have been big at some point. Because at that time, he would have been past his prime.
1
u/CharlieKoffing Oct 23 '22
Horror movies don't need good cinemascores for good legs. They're supposed to shock and repulse people, and that's how they get word of mouth.
•
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