r/boxoffice A24 Oct 31 '22

Original Analysis CinemaScore Analysis – 1996 Edition

Link to the other editions:

1980s: 1982 | 1986 | 1987 | 1988 | 1989

1990s: 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999

2000s: 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009

2010s: 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019

2020s: 2020 | 2021 | 2022 | 2023

In this post, I kept track of every 1996 movie's CinemaScore (at least, the ones that got it). I plan to post for each subsequent year until 2022, one year per weekend. My intention is to see the evolution of each year and how the grades can either help or damage a movie's legs.

I plan to delve into each year and each movie that got a grade. While CinemaScore was founded in 1979, we didn't get a grade until 1982 and we didn't get full information until 1986.

Before starting, some notes:

  • This list is based on multipliers/legs. In this case, domestic total/domestic opening weekend = multiplier/legs.

  • If a movie opens on Saturday or Sunday (like on Christmas Day), I will use its first full weekend (Friday through Sunday).

  • The opening weekend is based on its first wide release (600+ theaters).

  • If a movie never makes it past 600 theaters, then its biggest weekend number will be used.

  • The figures are all taken from The Numbers and Box Office Mojo.

  • Despite that, there's some missing data on the number of weeks a movie spent in theaters. Some movies here stopped reporting weekend totals after just 2 weeks or even just one. Thankfully, their domestic totals are still intact so we still have their final domestic number. Just note that the amount of weeks do not fully represent the movie's run.

In 1996, 141 movies received CinemaScores (1995 had 121). How did it go?

A

15 movies (10.63%) managed to get the grade. A step down from the rare A+, but it still indicates strong word of mouth. These movies averaged a 5.51x multiplier. In comparison, 1995 had 12 movies with a 5.78x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Shine Nov/20 Fine Line Features $3,515,584 $35,811,509 $6M 27 10.19x
2 Jerry Maguire Dec/13 Sony $17,084,296 $153,952,592 $50M 30 9.01x
3 A Time to Kill Jul/24 Warner Bros. $14,823,159 $108,766,007 $40M 18 7.34x
4 The Birdcage Mar/8 MGM $18,275,828 $124,060,553 $31M 23 6.79x
5 The Preacher's Wife Dec/13 Disney $7,649,752 $48,102,795 N/A 19 6.29x
6 Independence Day Jul/3 Fox $50,228,264 $306,169,255 $75M 24 6.10x
7 The Rock Jun/7 Disney $25,069,525 $134,069,511 $75M 22 5.35x
8 Fly Away Home Sep/13 Sony $4,708,044 $25,143,818 N/A 19 5.34x
9 The Hunchback of Notre Dame Jun/21 Disney $21,037,414 $100,138,851 $70M 29 4.76x
10 Courage Under Fire Jul/12 Fox $12,501,586 $59,003,384 N/A 16 4.72x
11 Set It Off Nov/6 New Line Cinema $8,812,105 $36,049,108 $9M 17 4.09x
12 101 Dalmatians Nov/27 Disney $33,504,025 $136,189,294 $67M 23 4.06x
13 The Spitfire Grill Aug/23 Sony $3,403,750 $12,592,203 $6M 15 3.70x
14 Get on the Bus Oct/16 Sony $2,156,409 $5,691,854 $2.4M 4 2.64x
15 Dunston Checks In Jan/12 Fox $4,015,116 $9,419,316 $16M 7 2.35x

A–

33 movies (23.40%) managed to get the grade. Generally, word of mouth will be good and indicates audiences like the movie, their expectations were met and nothing more. These movies averaged a 5.41x multiplier. In comparison, 1995 had 36 movies with a 4.96x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 The English Patient Nov/15 Miramax $2,707,595 $78,716,374 $31M 43 29.07x
2 Secrets & Lies Sep/27 October Films $610,507 $13,417,292 $4.5M 34 21.98x
3 Phenomenon Jul/3 Disney $16,158,901 $104,636,382 $32M 30 6.47x
4 Evita Dec/25 Disney $8,381,055 $50,047,179 $55M 18 5.97x
5 Twister May/10 Warner Bros. $41,059,405 $241,688,385 $92M 24 5.89x
6 The First Wives Club Sep/20 Paramount $18,913,411 $105,489,203 $26M 21 5.58x
7 Michael Dec/25 New Line Cinema $17,435,711 $95,345,070 N/A 20 5.47x
8 The Nutty Professor Jun/28 Universal $25,411,725 $128,814,019 $54M 22 5.06x
9 The Truth About Cats & Dogs Apr/26 Fox $6,769,363 $34,084,531 N/A 10 5.04x
10 Flipper May/17 Universal $4,209,525 $20,080,020 $25M 14 4.77x
11 That Thing You Do! Oct/4 Fox $6,208,595 $25,857,416 $26M 17 4.76x
12 Executive Decision Mar/15 Warner Bros. $12,069,780 $56,679,192 $55M 14 4.70x
13 Up Close & Personal Mar/1 Disney $11,101,955 $51,045,801 $60M 22 4.60x
14 Sleepers Oct/18 Warner Bros. $12,305,745 $53,300,852 $44M 15 4.33x
15 Romeo + Juliet Nov/1 Fox $11,133,231 $46,338,728 $14.5M 16 4.16x
16 Eraser Jun/21 Warner Bros. $24,566,446 $101,295,562 $100M 17 4.12x
17 Ransom Nov/8 Disney $34,216,088 $136,492,681 $70M 23 3.99x
18 Eddie May/31 Disney $8,041,972 $31,369,401 $30M 16 3.90x
19 The Evening Star Dec/25 Paramount $3,306,445 $12,767,815 $20M 13 3.86x
20 James and the Giant Peach Apr/12 Disney $7,539,098 $28,921,264 $38M 17 3.84x
21 D3: The Mighty Ducks Oct/4 Disney $6,170,358 $22,936,273 N/A 18 3.72x
22 Muppet Treasure Island Feb/16 Disney $10,112,833 $34,327,391 $31M 22 3.39x
23 The Mirror Has Two Faces Nov/15 Sony $12,210,868 $41,267,469 N/A 16 3.38x
24 Eye for an Eye Jan/12 Paramount $7,929,086 $26,792,700 $20M 14 3.38x
25 A Family Thing Mar/29 MGM $3,020,662 $9,993,012 N/A 8 3.31x
26 Space Jam Nov/15 Warner Bros. $27,528,529 $90,463,534 $80M 19 3.29x
27 The Long Kiss Goodnight Oct/11 New Line Cinema $10,183,230 $33,447,612 $65M 15 3.28x
28 First Kid Aug/30 Disney $8,434,651 $26,465,920 $15M 22 3.14x
29 Bed of Roses Jan/26 New Line Cinema $6,117,558 $18,972,237 N/A 10 3.10x
30 The Associate Oct/25 Disney $4,261,304 $12,772,657 N/A 14 3.00x
31 Star Trek: First Contact Nov/22 Paramount $30,716,131 $92,027,888 $45M 17 3.00x
32 White Squall Feb/2 Disney $3,908,514 $10,229,300 $38M 11 2.62x
33 Ghosts of Mississippi Dec/20 Sony $5,016,767 $13,052,741 $36M 13 2.60x

B+

40 movies (28.36%) managed to get the grade. This is where things get interesting. Generally, it indicates average word of mouth. The audience didn't love it, but didn't hate it. For some niche movies, this should be a fine score. But for IP-driven movies, this should be concerning as fans are more biased to the movie itself. These movies averaged a 4.06x multiplier. In comparison, 1995 had 26 movies with a 3.74x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Fargo Mar/7 Gramercy Pictures $2,536,491 $24,567,751 $7M 28 9.68x
2 My Fellow Americans Dec/20 Warner Bros. $2,860,334 $22,331,846 $21.5M 13 7.80x
3 One Fine Day Dec/20 Fox $6,226,430 $46,169,663 N/A 14 7.41x
4 Mother Dec/25 Paramount $2,586,424 $19,174,217 N/A 21 7.41x
5 Primal Fear Apr/3 Paramount $9,871,222 $56,073,633 $30M 19 5.68x
6 The Crucible Nov/27 Fox $1,319,366 $7,352,332 $25M 12 5.57x
7 Jack Apr/9 Disney $11,191,496 $58,617,334 $45M 24 5.24x
8 Jingle All the Way Nov/22 Fox $12,112,267 $60,592,389 $75M 13 5.00x
9 Flirting with Disaster Mar/22 Miramax $3,021,024 $14,853,474 $7M 15 4.92x
10 Michael Collins Oct/11 Warner Bros. $2,409,761 $11,092,559 $25M 21 4.60x
11 She's the One Aug/23 Searchlight $2,088,492 $9,482,579 $3M 8 4.54x
12 Broken Arrow Feb/9 Fox $15,583,510 $70,645,997 $50M 16 4.53x
13 Matilda Aug/2 Sony $8,208,609 $33,098,222 $36M 18 4.03x
14 Harriet the Spy Jul/10 Paramount $6,601,651 $26,570,048 $12M 18 4.02x
15 Mission: Impossible May/22 Paramount $45,436,830 $180,981,886 $80M 22 3.98x
16 Multiplicity Jul/17 Sony $5,075,340 $20,133,326 $45M 10 3.97x
17 Happy Gilmore Feb/16 Universal $10,112,005 $38,623,460 $12M 15 3.82x
18 The People vs. Larry Flynt Dec/25 Sony $5,315,079 $20,224,840 $35M 18 3.81x
19 Homeward Bound II: Lost in San Francisco Mar/8 Disney $8,605,649 $32,709,423 N/A 24 3.80x
20 Kazaam Jul/17 Disney $5,001,588 $18,880,508 $20M 15 3.77x
21 Sgt. Bilko Mar/29 Universal $8,110,080 $30,356,589 N/A 12 3.74x
22 The Ghost and the Darkness Oct/11 Paramount $10,321,400 $38,564,422 $55M 18 3.74x
23 Moll Flanders Jun/14 MGM $955,606 $3,443,047 $16M 6 3.60x
24 Down Periscope Mar/1 Fox $7,231,087 $25,723,977 $31M 12 3.56x
25 Dragonheart May/31 Universal $15,027,150 $51,364,680 $57M 13 3.42x
26 The Phantom Jun/7 Paramount $5,072,346 $17,220,599 $45M 12 3.39x
27 High School High Oct/25 Sony $6,311,786 $20,995,023 N/A 13 3.33x
28 Fled Jul/19 MGM $5,405,855 $17,192,205 $25M 20 3.18x
29 Beavis and Butt-Head Do America Dec/20 Paramount $20,114,233 $63,118,386 $12M 17 3.14x
30 Black Sheep Feb/2 Paramount $10,593,609 $32,330,354 N/A 16 3.05x
31 House Arrest Aug/14 MGM $2,275,808 $6,906,987 $5M 8 3.03x
32 To Gillian on Her 37th Birthday Oct/18 Triumph Films $1,538,519 $4,189,233 N/A 4 2.72x
33 The Glimmer Man Oct/4 Warner Bros. $7,605,504 $20,404,841 $45M 9 2.68x
34 In Love and War Dec/18 New Line Cinema $5,489,245 $14,481,231 N/A 12 2.64x
35 The Juror Feb/2 Sony $8,411,178 $22,730,924 $44M 7 2.51x
36 Joe's Apartment Jul/26 Warner Bros. $1,854,490 $4,616,355 $13M 6 2.49x
37 The Chamber Oct/11 Warner Bros. $6,159,115 $14,407,578 $50M 7 2.34x
38 Bogus Sep/6 Warner Bros. $1,895,593 $4,357,406 $25M 7 2.30x
39 Larger Than Life Nov/1 MGM $3,779,504 $8,295,903 $30M 7 2.19x
40 Ed Mar/15 Universal $1,910,840 $3,956,785 $24M 3 2.07x

B

13 movies (9.21%) managed to get the grade. Another step down, which indicates word of mouth to be below average or middling. It could still hold on pretty well, but it's not guaranteed. These movies averaged a 3.28x multiplier. In comparison, 1995 had 20 movies with a 3.63x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Everyone Says I Love You Dec/8 Miramax $1,751,352 $9,725,847 $20M 21 5.55x
2 Tin Cup Aug/16 Warner Bros. $10,128,834 $53,854,588 $45M 15 5.32x
3 Mars Attacks! Dec/13 Warner Bros. $9,384,272 $37,771,017 $70M 14 4.02x
4 Bulletproof Sep/6 Universal $6,014,400 $21,195,840 N/A 8 3.52x
5 Daylight Dec/6 Universal $10,015,875 $32,908,290 $80M 11 3.29x
6 Fear Apr/12 Universal $6,312,240 $20,694,623 $6.5M 10 3.28x
7 The Quest Apr/26 Universal $7,029,120 $21,607,190 N/A 11 3.07x
8 The Rich Man's Wife Sep/13 Disney $3,132,151 $8,538,318 N/A 17 2.73x
9 Mrs. Winterbourne Apr/19 Sony $3,872,900 $10,039,566 $25M 12 2.59x
10 Extreme Measures Sep/27 Sony $6,906,546 $17,378,193 $38M 8 2.52x
11 The Substitute Apr/19 Orion Pictures $6,096,833 $14,675,167 N/A 14 2.41x
12 Dear God Nov/1 Paramount $3,213,045 $7,114,089 $22M 12 2.21x
13 Last Dance May/3 Disney $2,690,253 $5,857,534 $41M 13 2.18x

B–

20 movies (14.18%) managed to get the grade. Word of mouth is now extremely below average and indicates audiences are more disliking it. These movies averaged a 2.86x multiplier. In comparison, 1995 had 10 movies with a 3.16x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Stealing Beauty Jun/14 Searchlight $721,008 $4,573,330 N/A 10 6.34x
2 Kingpin Jul/26 MGM $5,582,079 $25,023,424 $25M 11 4.48x
3 2 Days in the Valley Sep/27 MGM $3,352,440 $11,101,856 N/A 12 3.31x
4 A Very Brady Sequel Aug/23 Paramount $7,052,045 $21,443,204 $15M 13 3.04x
5 The Frighteners Jul/19 Universal $5,565,495 $16,553,635 $26M 7 2.97x
6 The Fan Aug/16 Sony $6,271,406 $18,582,965 $55M 6 2.96x
7 The Arrival May/31 Orion Pictures $4,806,763 $14,031,906 $25M 11 2.92x
8 Escape From L.A. Aug/9 Paramount $8,912,557 $25,426,861 $50M 13 2.85x
9 Striptease Jun/28 Sony $12,322,069 $33,109,743 $40M 18 2.69x
10 Thinner Oct/25 Paramount $5,679,046 $15,171,475 $8M 16 2.67x
11 City Hall Feb/16 Sony $8,012,442 $20,278,055 $40M 6 2.53x
12 From Dusk Till Dawn Jan/19 Miramax $10,240,805 $25,728,961 $19M 17 2.51x
13 Maximum Risk Sep/13 Sony $5,612,707 $14,102,929 $25M 5 2.51x
14 The Portrait of a Lady Dec/14 Gramercy Pictures $1,490,260 $3,698,012 N/A 8 2.48x
15 The Pallbearer May/3 Miramax $2,319,236 $5,656,388 $5M 7 2.44x
16 Celtic Pride Apr/19 Disney $3,809,248 $9,240,378 N/A 15 2.43x
17 Bio-Dome Jan/12 MGM $6,018,203 $13,294,762 $8.5M 9 2.21x
18 Heaven's Prisoners May/17 New Line Cinema $2,308,797 $4,912,939 $25M 11 2.13x
19 Carpool Aug/23 Warner Bros. $1,628,482 $3,325,651 $17M 3 2.04x
20 If Lucy Fell Mar/8 Sony $1,308,088 $2,410,162 $5M 2 1.84x

C+

15 movies (10.63%) managed to get the grade. This is where generally horror movies get their ratings. For non-horror movies tho, you better hope it has a compelling premise or it will heavily drop. These movies averaged a 2.43x multiplier. In comparison, 1995 had 9 movies with a 2.99x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Marvin's Room Dec/18 Miramax $3,250,409 $12,803,305 $23M 18 3.94x
2 Diabolique Mar/22 Warner Bros. $5,524,055 $17,100,266 $45M 9 3.10x
3 The Cable Guy Jun/14 Sony $19,806,226 $60,240,295 $47M 12 3.04x
4 Chain Reaction Aug/2 Fox $7,545,944 $21,226,204 $50M 9 2.81x
5 Mulholland Falls Apr/26 MGM $4,306,221 $11,504,190 $29M 7 2.67x
6 Spy Hard May/24 Disney $10,448,420 $26,936,265 $18M 14 2.58x
7 Last Man Standing Sep/20 New Line Cinema $7,010,333 $18,115,927 $67M 13 2.58x
8 The Great White Hype May/3 Fox $3,349,481 $7,852,282 N/A 6 2.34x
9 Faithful Apr/5 New Line Cinema $967,956 $2,104,439 $13M 4 2.17x
10 Before and After Feb/23 Disney $4,023,815 $8,642,118 $35M 10 2.15x
11 Bordello of Blood Aug/16 Universal $2,634,170 $5,601,285 $2.5M 4 2.13x
12 Two If By Sea Jan/12 Warner Bros. $5,222,573 $10,493,670 N/A 7 2.01x
13 Bad Moon Nov/1 Warner Bros. $607,081 $1,065,431 $7M 3 1.76x
14 Unforgettable Feb/23 MGM $1,442,215 $2,483,790 $18M 2 1.72x
15 The Stupids Aug/30 New Line Cinema $1,593,929 $2,415,593 $25M 3 1.52x

C

3 movies (2.12%) managed to get the grade. Even worse word of mouth, but these movies had some middling to outright terrible response. These movies averaged a 1.93x multiplier. In comparison, 1995 had 7 movies with a 2.57x average multiplier.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 Mary Reilly Feb/23 Sony $2,812,620 $5,707,094 $47M 11 2.03x
2 Feeling Minnesota Sep/13 Fine Line Features $1,598,051 $3,124,440 N/A 3 1.96x
3 Big Bully Jan/26 Warner Bros. $1,131,094 $2,042,530 $15M 3 1.81x

C–

2 movies (1.41%) managed to get the grade. The future is not bright here. This movie averaged a 2.61x multiplier. In comparison, 1995 had no movies with this grade.

No. Movie Date Studio Domestic Opening Domestic Total Budget Weeks in theaters Multiplier
1 The Island of Dr. Moreau Aug/23 New Line Cinema $9,101,987 $27,682,712 $40M 11 3.04x
2 Mr. Wrong Feb/16 Disney $5,886,107 $12,805,071 $19M 10 2.18x

1996 DOMESTIC TOP TEN

No. Movie Date Studio Domestic Opening Domestic Total Budget Grade Multiplier
1 Independence Day Jul/3 Fox $50,228,264 $306,169,255 $75M A 6.10x
2 Twister May/10 Warner Bros. $41,059,405 $241,688,385 $92M A– 5.89x
3 Mission: Impossible May/22 Paramount $45,436,830 $180,981,886 $80M B+ 3.98x
4 Jerry Maguire Dec/13 Sony $17,084,296 $153,952,592 $50M A 9.01x
5 Ransom Nov/8 Disney $34,216,088 $136,492,681 $70M A– 3.99x
6 101 Dalmatians Nov/27 Disney $33,504,025 $136,189,294 $67M A 4.06x
7 The Rock Jun/7 Disney $25,069,525 $134,069,511 $75M A 5.35x
8 The Nutty Professor Jun/28 Universal $25,411,725 $128,814,019 $54M A– 5.06x
9 The Birdcage Mar/8 MGM $18,275,828 $124,060,553 $31M A 6.79x
10 A Time to Kill Jul/24 Warner Bros. $14,823,159 $108,766,007 $40M A 7.34x

See you next weekend for the 1997 Edition.

15 Upvotes

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5

u/Cannaewulnaewidnae Oct 31 '22

Dunston Checks In got an A???!!!

2

u/sumptuoussushi Lucasfilm Oct 31 '22

Great year.