r/Anticonsumption • u/Healthy_Block3036 • 1d ago

Corporations Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api
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u/findingmike 1d ago

And their stock is dying thanks to tariffs.

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u/alex3omg 1d ago

Yeah you think i got target money rn?? 

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u/Electronic_Will_5418 1d ago

This 100%

It seriously blows my mind how many people are coming out of the woodwork saying they used to go to Target for everything and they are now boycotting it. I make close to six figures before taxes and I could never justify the huge increase in cost at Target for groceries, clothes, household items, etc compared to other local grocery chains, thrift stores, and buying local on the used market.

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u/Low-Research-6866 1d ago

They used to sell decent trendy clothing at a good price, now it's so ugly and poorly made with a $39 price tag. I don't see anyone wearing 80% of their clothing out and about.

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u/Cold-Nefariousness25 1d ago

I stopped buy shoes for my kids there when I realized that they were the same price and fell apart twice as fast. When shoes fall apart before a toddler grows out of them, you know that's bad quality.

I still used to go for kids clothes (still a good deal and they are recycled fabrics) but I've avoided going since the boycott and don't miss it at all and realized I was buying more because I'd go 2-4x a month.

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u/omecca_creative 22h ago

Reminds me of K-mart Canada. Before it finally went under it became known as Kame-appart.

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u/MaAndOrder 9h ago

Yes! That's what we called it in Minneapolis too

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u/sweaty-pajamas 23h ago

I only ever go to look at clearance clothes for my kids. Occasionally get a deal. Literally never go to target otherwise though.

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u/charminglycomfy 21h ago

wanna preface this by saying it doesn’t justify shopping @ Target (especially right now) but their kids line Cat & Jack has a 1 year guarantee! Meaning pretty much when your kid outgrows or doesn’t wear anything from that line anymore, you can take it back to any store & get a refund or exchange (receipt proof is needed, but if you have their target circle rewards linked to where it tracks your purchases, it should be stored to your account already) I would also totally double check this info. just in case your local store doesn’t honor the warranty or something silly like that, but hope this helps! if a huge corporation has a loophole like this then others aught to know about it & take advantage!

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u/TheMillenniaIFalcon 12h ago

Send this. My toddler who is almost 3 has had her clothes funded from infancy using this program. We just take a bunch of shit back and get credit and get new shit when she grows out of its

It’s a massive loophole and saves us so much moneys

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u/MRoad 1d ago

They've been obsessively creating a variety of new store-owned brands to sell and killing contracts with their prior brands. C9 was great athleticwear that was cheap and lasted forever, but they replaced it with a store brand called All In Motion that just doesn't fit right and has lower quality fabric.

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u/theWanderingShrew 1d ago

I miss c9! I'm a dog walker and my winter coat is a 10yr old c9 ski style jacket it's SO warm, water resistant, has great cuffs and hood and has held up to being jumped on by dogs and hiking in the woods all this time, better than any North face or Columbia stuff I own.

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u/Ok-Bit4971 1d ago

I'm a dog walker

I'm a plumber, but dog walker sounds way more fun. Maybe in my retirement....

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u/Misophoniasucksdude 17h ago

It is pretty fun. LPT the owners love it if you send photos/videos during the walk. EZ jump in tips as well

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u/NewAd4289 15h ago

All their generic brands feel AI generated—they are just that generic and shitty

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u/Vark675 15h ago

I hadn't bought clothes there in ages but I just needed a decent business casual top and figured I could get something from Mossimo only to find out they'd killed the brand off almost a decade ago and sell literally nothing but the cheapest looking Gen Z style "rolled out of bed 5 minutes ago" stuff that even Gen Z women don't wear anymore.

The closest they came to anything you would wear anywhere other than to Target itself was all 3x sizes in their whopping two whole racks of plus sized clothing. Complete waste of time.

Their kids clothes are better, but they're crazy overpriced unless they're on clearance or running an uncharacteristically good sale. We've had better luck at Old Navy.

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u/Vaporeonbuilt4humans 12h ago

Mossimo was amazing. I wore a lot of their clothing in high school. It was actually very popular clothing brand to wear at my school too. Quality was pretty nice from what i remember.

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u/boxerboy96 1d ago edited 1d ago

Mossimo was great. Decent quality, comfy, looked good, and was pretty affordable. The only thing I like from their new Goodfellow line is the jeans.

I miss Mossimo hoodies and boxer shorts. The Mossimo ones were way better.

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u/8675309-jennie 1d ago

I miss Merona! I don’t know how long it’s been since the brand disappeared.

I STILL have tees, casual skirts and dresses, a few lightweight coats in good condition. I wear them all the time.

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u/FollyForTwo 1d ago

I still have a Merona jacket from over 10 years ago and I may have a pair of Mossimo jeans too. Their stuff used to be quality.

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u/Francine05 22h ago

My Merona jacket is a bit threadbare but I love it so much I can't let it go. Not going to Target anytime soon.

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u/8675309-jennie 1d ago

Mossimmo had some fun blazers, sweater sets, and such that I could wear to work. It was another good line that went away.

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u/UraTargetMarket 22h ago

I’m so old that I miss the Isaac Mizrahi stuff. I’m increasingly finding myself in Target less and less and I’m angry with them. They feel like a two-faced “friend” from high school. Screw that.

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u/boxerboy96 1d ago

My mother loved the women's section, and bought tons of clothes there. Not so much since that all went away. I think she might still have a couple of them lying around.

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u/Low-Research-6866 1d ago

And Arizona, I still have a great pair of thick cotton sweatpants from them. It's been almost 10 years and they look more like a year old. Compared to the sweats I got off Amazon, that after 2 years need replacement.

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u/Low-Research-6866 1d ago

Yes! I still have 2 shirts.

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u/8675309-jennie 1d ago

I search on ebay..sometimes I’m lucky to find some things in good condition.

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u/Low-Research-6866 1d ago

I wish I could have seen this coming because I got rid of clothing I wouldn't now. I had no idea my old shirt would be better quality than my new shirt :/

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u/Low-Research-6866 1d ago

And don't get me started on the Gap! For decades that was my go to for jeans, sweaters, tops. Good sales or I was willing to pay more because the pair I can still fit into look new! I don't know where to even find denim like that anymore.

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u/alewifePete 21h ago

I’ve had decent luck with the Apt 9 line at Kohls. I was all Old Navy/Gap jeans forever and now they’re all stretchy and thin and feel weird. But I literally wear my jeans until they fall apart and only have 2-3 pairs at any given time.

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u/intellecktt 11h ago

That brand was great, too! I had this navy blue dress that was so professional looking and excellent quality. Can’t ding anything similar in there now

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u/mechanixrboring 23h ago

I have a Mossimo t shirt from 15ish years ago. Still holding up. It isn't even a nice shirt, it just fit great at the time.

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u/DelightfulDolphin 23h ago

Funny how do many here still talking about discontinued brands. Add me to that list, who used to spend significant amount of money there clothes shopping. Mossimo, Merona, Converse and more But NOOOOOOO someone at Target decided to enshitify the clothing options. Quality went down, fit went out the window as did taste. Now don't even look at their clothing department. Someone should @ their clueless design department. Also, they've raised their prices on everything including pet food. You have to be evil to rise pet food prices. The shits.

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u/twelvethirtyfourpm 1d ago

literally they used to be a go-to for basics like underwear, camisoles, leggings, etc. Like even if you didn't like their style you could at least replace your necessities. Now its like everything is dropship quality tweeny garbage or mishapen rags for adults. Easiest boycott ever, lol.

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u/theWanderingShrew 1d ago

It used to be easy to find cotton there, too. Now it ALL poly. RIP mossimo long&lean tank tops, the staple of my millennial wardrobe for a decade.

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u/OffbeatChaos 1d ago

While we're on this topic, does anyone know where to get quality clothes that aren't absurdly expensive? I try going to thrift stores and goodwill and it's all the same shit quality, all old used clothes from target and walmart. I feel like I haven't found any clothes that are good quality in years and years. Now that I think about it, this one pair of jeans my mom got for me as a gift, were $80 and the quality was STILL bad. It goes holes worn into it within a few months of use, actually faster than my other walmart jeans.

Maybe I should just say fuck it and make my own damn clothes at this point...

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u/theWanderingShrew 1d ago

It's so hard because companies are constantly cheapening their products, I bought some undies and stuff from Pact years ago and loved it, but when I ordered more it was completely different (shittier) quality. This has happened with a few different brands for me.

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u/ShartlesAndJames 22h ago

Agree on the Pact, they're making thinner wimpier material and charging more for shit that won't hold shape for more than a couple washes.

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u/helpmename 1d ago

I like the clothes i have gotten from Duluth, never paid full price but they have frequent sales that make it worthwhile

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u/sn0wmermaid 1d ago edited 9h ago

On this note, even the absurdly expensive clothes are junk now. I used to always buy myself one or two things from Anthropologie on my birthday every year. Classy and fashion forward and usually great quality. Now it's like the same quality as target, and definitely just trendy and not fashion forward anymore. Guess I saved some money my last three birthdays 

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u/twelvethirtyfourpm 10h ago

Literally same experience from Anthropologie! I used to do that same exact thing to treat myself, but the last time I did that was maybe '23 and I remember thinking it was pretty much Free People or Zara quality. :/

I mean I guess they do carry different brands so maybe it's not all bad, but for me it's too pricey to risk the hassle of returning stuff

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u/porcelain_elephant 1d ago

I've been buying quince.

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u/NewLoofa 21h ago

Abercrombie has sales constantly. Before you object please see how much it’s changed in the last decade. Aritzia has great basics, my favorite tees are from there and under $30 (which is still a lot but quality is there)

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u/innerbootes 15h ago

Quince is the go-to for this now. It’s still more than most are used to paying but their stuff is quality and will last.

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u/ArtForArt_sSake 13h ago

Quince (I wait for sales!) also this is secondhand but ThredUp is great!!! You can filter by clothing, brand, material, color, etc it makes it so easy to narrow down what you’re looking for

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u/waffels 21h ago

Feels impossible to find anything cotton nowadays. So sick of everything being plastic.

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u/theWanderingShrew 20h ago

ME TOO! And even when I do find cotton, it's often so cheaply made in my price point. I have skin issues so I really need cotton, too.

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u/slanderbeak 21h ago

Mossimo clothing got me through high school and college. Some pieces made it through the entire journey to boot.

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u/srafehen 1d ago

Omg I used to stock up on their tanks! Went to finally add some more as my 10 year old ones were starting to fall apart and found them to be total garbage that wasn't even sized right. No thanks. Have been buying less and less since their clothes line quality degraded. Boycott was easy to transition into.

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u/LCP14215 21h ago

Mossimo 😍

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u/survivalinsufficient 23h ago

I still have a couple of those tops. I will keep them FOREVER lol

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u/13newmoons 21h ago

Mossimo jeans hug my body like nothing else. I will pine for them forever.

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u/LangHai 17h ago

Seriously! What the fuck happened. Bring back Mossimo and Prologue.

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u/Ok-Bit4971 1d ago

Now its like everything is dropship quality

Like Temu-level quality?

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u/twelvethirtyfourpm 10h ago

not quite that bad, more like Forever 21/H&M quality, which is still pretty much disposable plastic clothing that is never recycled.

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u/Lots42 19h ago

Target used to be damn good for the necessities.

Now it's all nonsense.

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u/ihatecottonwoodtrees 20h ago

COVID killed Target’s fashion sense. Remember the 2-3 years where it was straight little house on the prairie with the worst fabrics you’ve ever felt in your life? Then they overcorrected so it’s teeny bopper cool y2k core. And all their plus sized stuff is just ugly.

(Suddenly realizing I may have suppressed some strong feelings about Target’s fashion downfall)

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u/mmhannah 22h ago

Not like Wal-Mart is that great either, but they definitely have more stylish clothes for half the price or less.

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u/fir3ballone 1d ago

I bought some jeans there and they felt great, fit well, bought a few more pairs and they have all worn knees, or even just on the calf, one zipper busted too. 

I would have never bought them had I realized they lowered the quality and ethics by having them made in Bangladesh - notorious for low ethical standards in textiles - so it seems they were quietly showing their true colors.

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u/randoeleventybillion 1d ago

Agreed, they used to be closer to TJ Maxx prices and had some very well made clothing. I still have some items from college/HS that are 20+ years old and I doubt I had the money to spend over $20 on anything back then.

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u/MissLogios 1d ago

Off topic, but does it feel like Target has gotten more... conservative? Like in terms of clothing tastes.

Because I could've sworn I see they had some pretty cute clothing options, and now, now it just feels like their clothes are what I'd imagine a stay-at-home tradwife influencer or a Mennonite would wear. Like even the summer clothes, outside of the usual short and shirt, cover up a lot.

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u/Artemistical 1d ago

for real! I used to love target's clothes and I haven't bought apparel there in like 5 years

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u/PurpleDue8696 1d ago

They were also union last I checked. So like that was a huge justification for me to shop there until this happened.

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u/ice_up_s0n 23h ago

I feel like I'm outing my age here, but I remember when Target used to have cheap overpriced lame clothes, then they starting carrying more stylish stuff for similar prices, and it was actually a good place to shop for like a decade and a half.

Guess we've come full circle.

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u/ct06033 1d ago

I only buy pajama clothes from target now.. and even then they fall apart after a few washes. It's so terrible.

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u/savingewoks 1d ago

I really liked the Target exclusive men’s Levi Denizen jogger pants. Like. Everytime a pair wears out, I buy two more. I have a variety of sizes and colors, and at the $20 I was paying, it was fine that they wore out in ~18 months.

They stopped making them and the replacements have a weird cut for a higher price. So. Now I’m gonna have to find patches or learn how to sew.

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u/narwalbacons-12am 1d ago

I remember plain tshirts costing $6.99. $30 went a long way in Target back in the day

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u/throwawaytoday9q 1d ago

Honestly, the Handmaids tale dresses they started selling a few years ago should have tipped us all off.

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u/lumaleelumabop 1d ago

Yea I bought their brand of jeans for years but now they are so shitty and threadbare the jeans simply don't last a whole year without getting crotch holes.

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u/technicolortiddies 1d ago

That scratchy fabric that isn’t quite denim but not quite lycra either. Denim with splinters.

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u/36chandelles 1d ago

I don't see anyone wearing 80% of their clothing out and about.

i don't understand this statement.

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u/Emma__Gummy 1d ago

used to work at a thrift store in a college town, target shit filled our shelves, most people didn't even buy it there

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u/Reluctantagave 1d ago

It was fun for the clearance stuff, and I used to get summer dresses or cardigans there. But I haven’t shopped since January and I’m good without it.

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u/jblanch3 1d ago

A year or so ago, I went to Target because I needed jeans. I figured I could get a couple of pairs for around twenty bucks, give or take. The cheapest pairs I saw were like forty dollars. I ended up going to Walmart.

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u/altymcaltington123 1d ago

When I was a kid, minus Kmart, target is where my family would always go once taxes came back (5 kids and one job meant a hefty sum) now? I haven't been inside a target since 2019

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u/JuniperPurpleHex 1d ago

I only like their jeans now.

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u/AF2005 1d ago

Yep, going to Target during the late 90’s to the mid 00’s was such a treat. I grew up pretty rural, so the nearest one to us was about an hour’s drive.

But they always had great graphic tees, and their electronic section couldn’t be beat (unless you were at Best Buy). I bought a lot of albums there when I was in high school. Last time I went there was about a year ago and the selection/price points were laughable.

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u/gizmer 23h ago

I buy (well, used to anyway) everyday bras there because they are $15 and it’s hard to find my band size in stock at that price around me. I have a ton already though so I’m holding out for other options.

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u/PositionNecessary292 23h ago

Costco clothes are where it’s at!

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u/smuckola 22h ago

yeah, we get clothes at Target but usually on clearance for Ross prices

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u/PuckeredRaisin 22h ago

I like the goodfellow tshirts , it’s consistent in size and not too expensive. I can go to a Target and not even try it on, just pick my size. I’ll have to rethink my strategy now

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u/INFJcatqueen 22h ago

The decline in their clothes makes me sad.

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u/cheshie04 20h ago

I stopped buying their clothes over 10 years ago when they were trying to sell me a bathing suit top and bottom for $30 each.

I made do with what I had and only two years ago for a little more bought a quality suit from an outdoorsy brand that is much better quality.

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u/Vaporeonbuilt4humans 12h ago

I'm glad I'm not the only one that noticed. Their clothes are so ugly now. I used to love their clothes.

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u/plantsandramen 1d ago

How would you notice anyone is wearing Target brand clothes when most of them don't have any showing logos at all? How would you tell whether my t-shirt or jeans are from Target or Kohls?

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u/technicolortiddies 1d ago

Honestly? Yes. As someone who has been around a lot of different textiles & designers I can personally tell the difference between Old Navy vs. Target vs. H&M. Especially if you wear multiple pieces from the same store at once. Nothing against it- I have some great workout clothes from Targè myself!

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u/PurposeUsed7066 1d ago

It’s easy to tell if you pay attention.

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u/snubdeity 1d ago

Yeah we try to do most of our shopping at Costco and local grocers, but what we can't we've always filled at Target. And we don't do Amazon at all so 'everything else" is quite a lot. My partner is the model target demo, late 20s, doctor, woman who loves the little knick-knacks at the $5 aisle and the aesthetic of their home decor section, buys every Taylor Swift album's cute "collectors edition" w/e at Target, etc etc.

I thought the Target boycott would be a tough sell and she didn't even mind at all lmao, they are so cooked

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u/mk9e 1d ago

Especially seeing how fucking trashed quality Target is. Literally bougie Walmart crap with crappy bougie Walmart people.

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u/rebb_hosar 19h ago

Bougie means extravagant or the lower classes wearing the clothing of the higher classes (like authentic Louis Vuitton, something a real wealthy person or person from the higher classes would never wear, New Money vs Old Money) to ingratiate themselves to the higher classes, usually indicating the middle class. Walmart and the people who shop there are neither of these.

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u/AnxietyPretend5215 12h ago edited 11h ago

I think they're saying that Target is currently Walmart tier, but Target the company and the people who shop their believe themselves to be a higher class. Hence, calling Target and the people who shop there "Bougie Walmart and bougie Walmart people".

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u/mk9e 9h ago

Ex-fucking-actly. Growing up, I knew people who would, only semi-ironically, call it "Tar-jay" in a slightly airy voice. These same people would go to target just to walk around or sometimes plan little extravagant shopping trips there with their families. Normally, they couldn't afford it and went to Walmart. Consistently, these were some of the dumbest and worst people in my social circle. You could say that's not empirical, and it's not, but it has always been my personal association with it. On top of that, target consistently makes some of the lowest quality chintzy crap for outrageous prices. They had a hollow and thin ceramic rolling pin, marketed as better than the wooden ones, for sale for $35!! I bought baking pans from there, that weren't cheap, and they quickly warped in my oven from the heat. So my conclusion is that it's only the most daft consumeristic morons among us who keep paying target prices for the illusion of expensive luxury quality because their barometer for quality is Walmart and they have literally no idea what a quality product is.

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u/AnxietyPretend5215 8h ago

Yeah, I used to have the idea that Target was decent quality due to family/friends that love the place. But all of the cookware I've ever gotten from there has sucked major ass. It's no different from a Walmart or Meijjer at this point, if someone has the money just grab a Costco membership lol.

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u/tlc4eva22 1d ago edited 22h ago

I went to Target for everything! I would go for Vaseline and toothpaste and come out with a bill of $400 consistently. Everything was cheaper than your average store, especially during COVID. I showed down before the election due to my own compulsive shopping addiction. Note, I literally haven’t shopped there in months!!!! Nothing. Last time I dropped was for NYE party. Saving a ton of $!!!

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u/aNewFaceInHell 23h ago

I had to start brushing my teeth with vaseline after their toothpaste got too expensive

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u/tlc4eva22 22h ago

🤣🤣🤣

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u/bluezzdog 10h ago

That’s a lot of vasoline!

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u/MadeByTango 1d ago

Target is where everyone goes when they don’t want to admit they’re Walmart shoppers.

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u/reduces 1d ago

yeah... Target is just "not Walmart Walmart." My middle class MIL would never be caught dead in Walmart but loves Target. When I first got with my husband I balked at the idea that his family actually shopped there for groceries. Yeah, love paying a 30% markup just to not be seen at Walmart... /s

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u/Lithogiraffe 1d ago

I used to go for very specific things. Mainly hitting like two areas. What amazes me are people who buy food and home decor/essentials there. It just must be for the people who are like 5 minutes walking distance from it.

I'm not going to buy my mac and cheese for $1.30 more for no reason

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u/bythog 1d ago

Generally the groceries people I see get at Target are a few things you might need because you happen to be there and don't want to go to another grocery store later. Like, I'm already at Target so why don't I grab some milk/waffles/carrots now instead of another 5-10 minute trip in and out of Harris Teeter for 1-2 items?

I'm sure a few people do full grocery shopping trips at Target but I'd bet it's a minority.

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u/Dzov 1d ago

I go to Costco and buy cheap bulk goods that last. Survived the entire covid tp fiasco without needing to buy a single roll, just because we happened to have bought a Costco pack of it before people freaked out. I’m thinking about getting a 30 lb bag of rice just in case, but if food gets that desperate, not sure it’ll matter.

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u/lisette729 1d ago

Same I have a small amount of things there I like. When my kids were toddlers I shopped there a lot for the Cat and Jack clothes because they will replace them if they get holes worn out etc. and that had great value at that age. In general though it’s just not cost effective to shop there regularly when I have other options.

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u/LigerZeroSchneider 1d ago

It's the only decent home goods store in our area. It's 15 minutes to target or thirty to go somewhere even more expensive.

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u/sweets4n6 1d ago

For a long time they were the only place I could find the Kraft mac & cheese made with cauliflower noodles. It was a way to get my picky as hell kid to eat at least part of a fucking vegetable. I haven't seen it there in ages now.

Honestly I used to go at least once a month and just wander and see what I could find. I haven't been in two months and don't miss it. The only thing I kind of miss and would like to get more of is their Orange Cinnamon espresso pods, but I can live without them. (although I found two gift cards to Target and am trying to convince myself it's ok to use on them...maybe after Easter).

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u/Pleiadesfollower 1d ago

My area is feel like the price difference to walmart wasn't huge so I'd go target all the time. Like I said in other threads I've reversed course when I have no option one or the other, walmart at least didn't really try to hide their shittiness the entire time, people were just being ignorant or stupid.

Walmart has gotten my money every time if I must go to one since mid february.

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u/NecessaryRhubarb 1d ago

Target used to align with our values, and paying more for them versus Walmart was an intentional decision. Better wages, more community involvement, and their support of Pride and LGBTQIA issues was a big community boost in Minnesota.

When they don’t align with my values, I go elsewhere.

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u/legalgal13 1d ago

Me. I was multi week shopper, nothing since they ended DEI. I’ve been on a personal 20 year boycott of Walmart so Target was my go to.

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u/NonVeggieRaccoon 1d ago

I mean, I used to ship there at least partially because it was nice to see all the rainbow stuff around Pride. It was a slightly less shitty alternative to Walmart. Now there's absolutely no reason for me to make the trip.

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u/randoeleventybillion 1d ago

Walmart is price gouging so badly where I am that it was only coming out to a few dollars more to get some of my regular grocery and personal care items there during the last year. Plus, I didn't have to spend over $35 to do curbside and I could pickup whenever I wanted, which is great if you're ill. They were my go-to when I couldn't get to Aldi or needed something that they didn't have. Maybe everyone is buying the name brand at Target or the store brand is a little cheaper where I am? I definitely don't make anywhere near 6 figures lol!

Also, I would literally do anything to not have to visit a Walmart supercenter, and I'm in Walmart country so the local options are almost all more expensive unless you have the time to go to like 4 different places. Hope Target gets their shit together, definitely the lesser of the two evils.

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u/Adventurer_By_Trade 1d ago

In my area, it's the middle ground. The Publix grocery store is just too expensive for the national brands of things like cereals and beverages. Aldi is a good low end if you don't care about branding for certain items. I prefer getting produce from Target, but I'll get "fancy" from Publix if I'm hosting something. There's an orange grove half an hour away. It's $18 for a quarter bushel, so a little pricey, but I like supporting what local citrus is still here in Central Florida. I can see a day coming when it's completely gone.

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u/ct06033 1d ago

Nah, we used to go to target weekly for random stuff. Boycotting them, wholefoods and Amazon. Amazon is the hardest habit to break.. it's just so damn convenient.

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u/quietriotress 1d ago

Thats just good practice regardless! Good for the environment too.

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u/Electronic_Will_5418 1d ago

OP's post hit r/popular so there are a ton of people commenting on this post that are very distant from the anticonsumption lifestyle, or maybe just don't know what it is in the first place. Hopefully the popularity of OP's post brings more people to this sub so they can learn about it.

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u/quietriotress 1d ago

Honestly I didn’t even realize what sub I was in but this is totally me! I’m joining. Thank you for pointing this out.

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u/Revised_Copy-NFS 1d ago

Target is where you go to check out the nice things so you can get the right size online elsewhere.

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u/fascfoo 1d ago

As a person making a solid six figures (whatever the means nowadays) the DEI stuff was the last straw for me. I was already tired of their prices and now just all of this stuff lately just puts a real bad taste in their mouth. Their leadership clearly sucks.

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u/HER_SZA 23h ago

When it comes to buying new household stuff, Target had great home goods. Looked nice and at a good price. Step up front Walmart.

Their clothes were also nice.

Electronics on par with other big box retailers

Never bought groceries there outside of random coffee grounds/junk food.

Now I don't go because they spoke so quickly and loudly back during the pandemic in favor of DEI and LGBT pride (nobody forced them), then caved under the slightest pressure and went back on it all publicly (nobody forced them)

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u/thegreatbrah 1d ago

If you make 6 figures and can't afford target, you are terrible with money and need a financial advisor. 

There are very few places that 100k salary is hard to live on.

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u/Electronic_Will_5418 1d ago

I have been choosing for a very long time not to pay the price increase for the Target experience. I could afford it but like I said, I can't justify it when there are plenty of other less expensive options in my area...this is an anticonsumption sub after all. Being "terrible with money" would mean choosing to shop at higher priced stores (like Target) and ignoring less expensive options.

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u/thebutchcaucus 1d ago

We got Target at home.

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u/Temporary-Panda8151 1d ago

No one with or without money has target money right now.

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u/haw35ome 1d ago

Lol you think I always had target money? Honey, target trips were a LUXURY that happened maybe a handful of times a year. And I would maybe spend at the most $60

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u/SnooWords3255 9h ago

No one has expected more and paid less in about 15 years

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u/BrownEyeBearBoy 1d ago

It's all fun and games until Amazon is our only fucking option

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u/findingmike 1d ago

Amazon's stock is hurting too, but they make a lot of their money from server hosting. I hear that there is a resurgence of buy local and Costco is doing well.

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u/GrandmaPoses 1d ago

Amazon fucking sucks too and they seem to be overly reliant on Chinese merchandise these day.

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u/BlazinAzn38 1d ago

It’s all Chinese knockoff crap now. I’ve started buying direct from manufacturers now because it’s the only way to get genuine merchandise

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u/OneGayPigeon 1d ago

This is the way! Use Amazon to find the things you want since practically every easily found result is from Amazon or Walmart, then search the actual manufacturer and buy direct.

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u/Brock_Lobstweiler 1d ago

Literally the opposite of how Amazon became popular. We used to joke how Best Buy was a demo store for Amazon purchases.

Now I look up options on Amazon and then find the products at other sellers.

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u/Crazed_rabbiting 22h ago

Same. Found better deals too

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u/AnotherRTFan 18h ago

Also a good way to get out of the house. Post Covid lockdown I like going out to the shops to get what I need way more

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u/HeatNoise 22h ago

me too

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u/Well_read_rose 1d ago

Even better? Put it in your amazon cart…leave it there….then go to the other retailer to purchase

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u/VulpesFennekin 11h ago

Amazon is now Pinterest for shopping lists.

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u/OneGayPigeon 23h ago

I’ve heard people say that! My instinct would have been not to interact at all, or as little as possible. What effect does this have?

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u/Pretend-Marsupial258 21h ago

It's like a shopping list and helps you remember what you're getting. Plus, it has reviews so you'll have some idea of how good it is and what issues you could run into.

(Side note: I check reviews on Fakespot)

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u/Well_read_rose 18h ago

I think if many ppl abandon shopping carts like in the boycott week last month, Amazon takes note. It’s a data point at the very least that you didnt buy, because you went elsewhere.

Sometimes amazon will tap you - hey you didnt check out ?

With super high tariffs on Chinese goods starting…Amazon is going to hike prices anyway! So might pay to shop local.

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u/McUberForDays 21h ago

Also a great way to shop "local" boutiques. I want to preface this by saying I enjoy buying local and will pay more for things I love from local suppliers. However, I will not pay 2-3x mark up prices on clothing and shoe brands that I can easily research online. I understand the boutiques probably have overhead they have to pay, but that's ridiculous. The shop local advocates seem to forget that their friends and neighbors can't afford to shell out 3x the manufacturers cost on things that may or may not be of good quality.

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u/DorianGre 22h ago

Don’t you want Watgag branded toothpaste? Boorap branded jeans? NVEESHOX, Fosman, or QINLIANF. It’s just a reseller that brands Chinese crap. Brand names mean nothing on Amazon any more. Try to search for Nike Air Jordans. The first result is ikuna sneakers.

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u/Direct_Wind4548 1d ago

For real, it's also often cheaper for pricier stuff. Expensive things like firearms optics get counterfeited constantly on there at several hundred dollars a pop with no support if it's a dud.

That's why I'll buy local or research for direct because I can't risk that kind of a loss of cash and time.

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u/dungerknot 1d ago

I canceled my membership at the start of the year. Good. Amazon and similar companies deserves to topple over after fucking their foundation for decades.

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u/Infamous-Goose363 1d ago

Delete all your payment methods. I’ve heard of them charging people for Prime even after they cancelled.

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u/senorita_season 1d ago

I cancelled mine too when it expired. Best decision I’ve made this year so far. It turns out that doing some research on what I buy and spreading my money around both online and in person, especially to smaller businesses, saves me money and I get better products than what Amazon offered. Of course if I can’t find a super niche product I’ll search for it on Amazon, but most of the time I can find the same item at a different online retailer and choose that instead. I don’t mind waiting for shipping either.

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u/TaterTappin 1d ago

That’s about when I did it too. And it’s not as bad as I thought it was going to be. I found it’s patience that Amazon really takes away from you. It was a good decision and I would love to see them fall too.

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u/No_Accountant3232 1d ago

Plus side tariffs will kill off half the sellers on Amazon and eBay easily. There just won't be the money to import the cheap copycat crap anymore for drop shippers.

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u/ElvenOmega 1d ago

Products have became insanely homogenized and it makes Amazon inconvenient to use now.

You used to be able to find whatever you were looking for, even something ultra specific, like a bath towel with limes on it. The search shows you lemon hand towels and lime colored bath towels. Well, I can find both those at any home store near me, so why the hell would I use Amazon anymore??

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u/caligirllovewesterns 1d ago

Amazon’s quality has gone down in so many ways. Twice now in about 2 months they have screwed up my order. Claimed they lost or damaged a shipment and 10 days later just sends me a refund minus the shipping cost I had to pay. This was with a Prime Discount that I had and I needed the order ASAP, not a refund 10 days later! Some of the stuff I actually needed like a certain kind of eyedrops that I use.
Ironically enough after that I just went to nearest store to me that carried those particular eyedrops AND were on sale for a cheaper price than Amazon, AND this WAS at Target or all places! That was a surprise. Target can usually cost a bit more in some areas I’ve noticed so I was very surprised and bought two packs to hold me over.

After all that, I’m so fed up now with Amazon at this point that I didn’t even renew my Prime membership and don’t shop through Amazon anymore. It’s becoming a ripoff sadly. Amazon has two very large shipping hubs that very close to where I live, I live in town and an easy address to find, and I don’t buy hard to find items that Amazon would have trouble having in stock. When I first bought stuff through Amazon they usually stuff that they have had in stock and was quick order and receive within a couple days and bit cheaper to buy; especially in bulk. For some reason that all went downhill recently so Amazon pretty much lost me as a customer.

Time to find a new place to shop. I now buy what I need off of EBAY more often then not for that exact same “discounted” price at Amazon and receive my order a lot sooner than I ever did with Amazon in the recent days. For other items I’ve gone to thrift stores and shop locally for now.

Amazon needs to stop outsourcing their products to China, especially products that are especially easy to get here in the United States in bulk. Amazon was way more convenient to use when they first started out and were not outsourcing their products overseas.

Lately though, their quality has gone way down hill.

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u/Thestrongestzero 1d ago

it’s slowly just turning into aliexpress. even the design of the site

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u/TheMimicMouth 1d ago

Amazon is really more of a marketplace than anything else. Almost everything sold on there is dropshipped by independent sellers; so yes it’s basically temu with a more appealing wrapper.

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u/Secret_Ad1215 1d ago

Well you can buy through the actual company’s site instead of Amazon.

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u/mpyne 1d ago

Costco is doing well but a they weren't a secret, a lot of their locations are persistently full of shoppers already, not sure how they'll squeeze more in there.

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u/Molotov_Glocktail 1d ago

I can't remember where I just heard this, but people are going to start transitioning their purchasing. I'm not going to trust a fucking thing unless a real life person that I'm standing in front of recommends the actual real thing they're holding in their own hands.

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u/StoicallyGay 1d ago

I heard AWS is their biggest profit center. Amazon the online store is way smaller. Never confirmed it myself but seeing how much my company spends on AWS…I’d believe it.

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u/Unabated_Blade 1d ago

It's 100% accurate.

Although AWS sales ($28.8 billion) accounted for just 15% of Amazon’s total sales ($187.8), the cloud unit’s operating profits ($10.6 billion) continued to make a huge difference in the company’s profitability — representing more than 50% of Amazon’s overall operating profits of $21.2 billion for the quarter.

https://www.geekwire.com/2025/amazons-quarterly-profits-soar-to-a-record-20-billion-but-cloud-growth-comes-up-short/

Amazon Web Services, which hosts such heavyweights as Reddit itself and the US Government, is the real secret sauce for Amazon. They could lose all their ecommerce/prime memberships and still make utterly insane amounts of money.

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u/TrineonX 1d ago

The cost of buying all those servers for US hosting just went up 50%.

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u/MyMajesticness 1d ago

Hard to boycott Amazon fully on Reddit when Reddit itself runs on AWS.

And even if I avoided all AWS sites during personal time, the system I'm an admin of just converted over to AWS.

(If we had Teddy Roosevelt or someone else willing to bust up monopolies/trusts, AWS would be divested from Amazon.com.)

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u/Classic-Progress-397 1d ago

Use THIS method with Amazon. Find the thing you want to buy... look at the name of the company selling it through Amazon. Leave Amazon site and Duck Duck Go the name. Buy direct from the website. I find it will always be cheaper, and it punches Amazon in the gut. I have religiously used this method ever since Bezos graced the inauguration. I have saved lots, supported small businesses, and given the finger to Bezos with every purchase.

PS watch for fake companies that Amazon has created to get around this issue.

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u/brontosaurusguy 1d ago

Yeah except shipping is the biggest cost on many household items

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u/Classic-Progress-397 1d ago

Hasn't bothered me yet. I still save money, even with shipping.

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u/Equal_Audience_3415 1d ago

We are boycotting them, too.

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u/thewayisunknown 1d ago

A lot of people stopped using them too

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u/Nuva_Ring 1d ago

One of the only few stocks in the green today. Been undervalued for a while now and the selloff is starting to force more people to realize it.

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u/Dubtopia 1d ago

Being down 30% in those 8 weeks isn’t a good look.

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u/Puzzleheaded_Fix594 1d ago

They'll probably have a good week this week. People are going to stock up on non-perishables.

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u/coldliketherockies 1d ago

Do you mean over valued or am I getting terms confused

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u/ndage 1d ago

I know you can be overvalued and you can be undervalued. But can you ever just be valued?

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u/jdschmi1 1d ago

This comment has left me whelmed

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u/Nuva_Ring 1d ago

Nope, I meant undervalued. It’s been oversold for a good while now, imo. Now that the entire market is selling off, people are looking for smarter/safer plays to stash their money and TGT is looking like an appealing option at its current price point and dividend yield which is why, again imo, it’s stock price is actually up today while almost everything else is down big.

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u/Actual__Wizard 1d ago edited 1d ago

their money and TGT is looking like an appealing option at its current price point

The chain of stores that's losing their butts to both boycotts and tariffs?

It's legitimately one of the worst possible options to invest in right now. Massive shrinkage/restructuring is almost guaranteed.

What is appealing about losing money?

It's certainly got a ways to fall down and there's gotta be some good news about their restructuring plan before there's any hope for that company at all.

I would just assume that there's none and it's over.

There's going to be a giant chain of bankruptcies here very shortly. The tarrifs are greater than the margins, so obviously there will be massive corporate failure in the coming years. Marginalized businesses like grocery stores are the absolute most exposed to risk here.

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u/ka-ka-ka-katie1123 1d ago

The true value in the company is their real estate holdings. Target owns a metric shitton of property.

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u/Global_Permission749 1d ago

The chain of stores that's losing their butts to both boycotts and tariffs?

Don't expect boycotts to last very long. Americans have short memories with flexible principles.

IMO the biggest problem with Target is it's basically little more than a giant Dollar General. I'm not a Walmart or Target kind of shopper, but every single time I go into a Target, it looks like the Great Depression incarnate. Entire sections out of stock, unwanted scraps on the bottom shelf or in the aisle. Hooks half attached to the display. Missing price tags everywhere.

And it's not just one Target. It's literally several different Targets that I've been into over the last couple of years.

I worked in retail for years. It's one thing if someone is doing a planogram refresh, but this is a constant thing with Target.

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u/Ouaouaron 1d ago

Seems like a regional thing. Targets around me are nothing like that, though it does seem like every week they've locked another aisle behind behind plexiglass for theft prevention. Though I am in Target's home state, so the stores near me might be less representative of the national trend than the ones near you.

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u/One-Temporary8223 1d ago

do you live in a high crime area or what?

almost nothing is locked behind plexi at mine

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u/iamrlywhite 1d ago

I saw dish soap behind plexiglass in Bellevue of all places which isn’t even usual Seattle level of shoplifting crime

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u/Groovychick1978 1d ago

I can't get socks or underwear at the one I went to in Denver.  Not a bad area or anything. 

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u/cslack30 1d ago

Really the only reason to shop at Target is so you don’t have to shop with the peasants at Walmart

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u/ManzanitaSuperHero 1d ago

Nope. They grossly miscalculated their best customers. I was one. I specifically chose Target bc it was progressive. I’m gay and knew the company had good protections for LGBT employees. That’s important to me for obvious reasons. They platform artists from different backgrounds and celebrated diversity. I don’t go to Wal-Mart bc they don’t do any of these things. I know I’m not alone in this.

They misread the boycotts by the MAGA crowd. Those aren’t their main customers anyway. So losing them wasn’t really losing much. But this nonsense? They’re pulling one of the things their core demographic appreciated about them. Now they’ve pissed off both the left & right.

And there’s not much you NEED at Target that you can’t get elsewhere. Once people get out of the habit of shopping somewhere, they kind of forget.

They’ve made a big mistake here.

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u/Nilfsama 1d ago

Lmao “don’t expect boycotts to last very long.” Buddy it’s been 8 weeks, what is your definition of long?

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u/Global_Permission749 1d ago

LOL 8 weeks is NOTHING. Let's see a real boycott last until the midterms and let's see that influence Target to help democrats get elected and unseat republicans.

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u/CattleIndependent805 1d ago

Here the thing, the boycotts are happening because they pissed off their core demographic and destroyed their trust by removing the one thing that was why customers were willing to put up with their higher prices… Their DEI policies and support for human rights were their only competitive advantage left, considering the fact that their prices continue to go up while their quality continues to go down.

Now their customers see them as no better than Wal-Mart, so if they can't support another company that still upholds their values, they are just going to go to Walmart instead and take advantage of the lower prices.

This isn't a temporary problem, people are changing their shopping habits over this, and it's going to take a LONG time for them to rebuild that brand loyalty…

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u/eryoshi 12h ago

Your comment sounds like you copied /u/ManzanitaSuperHero ‘s comment and just put it through an AI program to re-word. /r/SameCommentButAI 😂

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u/Viracochina 1d ago

Now, if only we could depend on the market to be rational lol

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u/WhoJustShat 1d ago

lmao its not "undervalued" the entire market is insanely overvalued across the board...

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u/UnpluggedUnfettered 1d ago

Haha the guy saw it pinging up 2% today and is like "Yeah, recession proof."

LMAO it went up 4% on the 24th, from which it is down 11% compared to today. TGT was overvalued and is less so now, but gets hit much harder with discretionary spending than it's competitors. I mean by all means catch a bounce if you think it's near one, but i wouldn't expect massive returns over the course of a year.

Like, it isn't going bankrupt but lol at the idea of being excited to own it.

I mean hey, dividends though, I guess.

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u/SlideJunior5150 1d ago

It reached march 2020 lows to the penny and it got bought up, probably bots and algos. I don't trust it.

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u/Ok-Prompt-59 1d ago

Add that to the list of massive layoffs incoming

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u/FourWordComment 1d ago

I’m sure they will turn to made in America products for their inventory any day now.

Right?

Oh wait… literally every item in the store in an import? Oops.

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u/Material_Suspect9189 1d ago

Good, fuck em.

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u/[deleted] 1d ago

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u/Sweethomebflo 1d ago

They’ll be one of the first to petition for relief and get it in return for fealty to the fuhrer.

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u/Danjour 1d ago

Praise be 

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u/Wakomata 1d ago

As a Canadian, who is trying to boycott all things American, I’m thrilled to see you take a strong position on the reversal of many decades of progress on DEI💕

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u/MikeFromTheVineyard 1d ago

With their stock dying, and the terrible quarter results, it’s time to contact investor relations and demand they bring back DEI and similar programs.

Anyone who owns an index fund in a 401k or similar is an investor. You can contact them and tell them how you feel about they destroying your investment with policies that cause boycotts. Those emails and phone lines are way more staffed (and unused) compared to customer service lines.

https://corporate.target.com/investors/corporate-overview

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u/HighFiveYourFace 1d ago

I think it is too late for them for DEI. It is performative at this point. Even if it was performative the whole entire time bringing it back because your stock is tanking is not going to bring the shoppers back. The people who are not longer shopping at Target used to shop there because it wasn't Walmart and Target gave the illusion of being progressive and inclusive. Now that they have shown who they really are what is the point.

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u/Guilty_Desk_4935 1d ago

It’s not dying at all it’s up today

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u/Aaronsknee 1d ago

Tariffs are bad because every other country has 0% Tariffs on US goods.

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u/clem82 1d ago

And I’m okay with that because that’s a discount for a stock that should be 120!

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