Target struggles after end of DEI program and boycott, with foot traffic down 8 weeks in a row.

[u/Healthy_Block3036]

https://fortune.com/2025/04/01/target-dei-demise-boycott-foot-traffic-down-eighth-consecutive-week/?itm_source=parsely-api

[u/findingmike]

And their stock is dying thanks to tariffs.

[u/alex3omg → u/findingmike]

Yeah you think i got target money rn?? 

[u/Electronic_Will_5418 → u/alex3omg]

This 100%

It seriously blows my mind how many people are coming out of the woodwork saying they used to go to Target for everything and they are now boycotting it. I make close to six figures before taxes and I could never justify the huge increase in cost at Target for groceries, clothes, household items, etc compared to other local grocery chains, thrift stores, and buying local on the used market.

[u/Low-Research-6866 → u/Electronic_Will_5418]

They used to sell decent trendy clothing at a good price, now it's so ugly and poorly made with a $39 price tag. I don't see anyone wearing 80% of their clothing out and about.

[u/Cold-Nefariousness25 → u/Low-Research-6866]

I stopped buy shoes for my kids there when I realized that they were the same price and fell apart twice as fast. When shoes fall apart before a toddler grows out of them, you know that's bad quality.

I still used to go for kids clothes (still a good deal and they are recycled fabrics) but I've avoided going since the boycott and don't miss it at all and realized I was buying more because I'd go 2-4x a month.

[u/MRoad → u/Low-Research-6866]

They've been obsessively creating a variety of new store-owned brands to sell and killing contracts with their prior brands. C9 was great athleticwear that was cheap and lasted forever, but they replaced it with a store brand called All In Motion that just doesn't fit right and has lower quality fabric.

[u/theWanderingShrew → u/MRoad]

I miss c9! I'm a dog walker and my winter coat is a 10yr old c9 ski style jacket it's SO warm, water resistant, has great cuffs and hood and has held up to being jumped on by dogs and hiking in the woods all this time, better than any North face or Columbia stuff I own.

[u/boxerboy96 → u/Low-Research-6866]

Mossimo was great. Decent quality, comfy, looked good, and was pretty affordable. The only thing I like from their new Goodfellow line is the jeans.

I miss Mossimo hoodies and boxer shorts. The Mossimo ones were way better.

[u/8675309-jennie → u/boxerboy96]

I miss Merona! I don’t know how long it’s been since the brand disappeared.

I STILL have tees, casual skirts and dresses, a few lightweight coats in good condition. I wear them all the time.

[u/FollyForTwo → u/8675309-jennie]

I still have a Merona jacket from over 10 years ago and I may have a pair of Mossimo jeans too. Their stuff used to be quality.

[u/twelvethirtyfourpm → u/Low-Research-6866]

literally they used to be a go-to for basics like underwear, camisoles, leggings, etc. Like even if you didn't like their style you could at least replace your necessities. Now its like everything is dropship quality tweeny garbage or mishapen rags for adults. Easiest boycott ever, lol.

[u/theWanderingShrew → u/twelvethirtyfourpm]

It used to be easy to find cotton there, too. Now it ALL poly. RIP mossimo long&lean tank tops, the staple of my millennial wardrobe for a decade.

[u/OffbeatChaos → u/theWanderingShrew]

While we're on this topic, does anyone know where to get quality clothes that aren't absurdly expensive? I try going to thrift stores and goodwill and it's all the same shit quality, all old used clothes from target and walmart. I feel like I haven't found any clothes that are good quality in years and years. Now that I think about it, this one pair of jeans my mom got for me as a gift, were $80 and the quality was STILL bad. It goes holes worn into it within a few months of use, actually faster than my other walmart jeans.

Maybe I should just say fuck it and make my own damn clothes at this point...

[u/snubdeity → u/Electronic_Will_5418]

Yeah we try to do most of our shopping at Costco and local grocers, but what we can't we've always filled at Target. And we don't do Amazon at all so 'everything else" is quite a lot. My partner is the model target demo, late 20s, doctor, woman who loves the little knick-knacks at the $5 aisle and the aesthetic of their home decor section, buys every Taylor Swift album's cute "collectors edition" w/e at Target, etc etc.

I thought the Target boycott would be a tough sell and she didn't even mind at all lmao, they are so cooked

[u/mk9e → u/Electronic_Will_5418]

Especially seeing how fucking trashed quality Target is. Literally bougie Walmart crap with crappy bougie Walmart people.

[u/tlc4eva22 → u/Electronic_Will_5418]

I went to Target for everything! I would go for Vaseline and toothpaste and come out with a bill of $400 consistently. Everything was cheaper than your average store, especially during COVID. I showed down before the election due to my own compulsive shopping addiction. Note, I literally haven’t shopped there in months!!!! Nothing. Last time I dropped was for NYE party. Saving a ton of $!!!

[u/BrownEyeBearBoy → u/findingmike]

It's all fun and games until Amazon is our only fucking option

[u/findingmike → u/BrownEyeBearBoy]

Amazon's stock is hurting too, but they make a lot of their money from server hosting. I hear that there is a resurgence of buy local and Costco is doing well.

[u/GrandmaPoses → u/findingmike]

Amazon fucking sucks too and they seem to be overly reliant on Chinese merchandise these day.

[u/BlazinAzn38 → u/GrandmaPoses]

It’s all Chinese knockoff crap now. I’ve started buying direct from manufacturers now because it’s the only way to get genuine merchandise

[u/OneGayPigeon → u/BlazinAzn38]

This is the way! Use Amazon to find the things you want since practically every easily found result is from Amazon or Walmart, then search the actual manufacturer and buy direct.

[u/Brock_Lobstweiler → u/OneGayPigeon]

Literally the opposite of how Amazon became popular. We used to joke how Best Buy was a demo store for Amazon purchases.

Now I look up options on Amazon and then find the products at other sellers.

[u/Well_read_rose → u/OneGayPigeon]

Even better? Put it in your amazon cart…leave it there….then go to the other retailer to purchase

[u/Nuva_Ring → u/findingmike]

One of the only few stocks in the green today. Been undervalued for a while now and the selloff is starting to force more people to realize it.

[u/Dubtopia → u/Nuva_Ring]

Being down 30% in those 8 weeks isn’t a good look.

[u/coldliketherockies → u/Nuva_Ring]

Do you mean over valued or am I getting terms confused

[u/onacloverifalive]

Really underestimating grassroots disapproval I would imagine. My middle school and high school kids know that it’s uncool to shop at Target right now. And that’s going to absolutely crush them.

[u/ElodieNYC → u/onacloverifalive]

THIS. When my daughter was a teen, she and her friends loved Target. So much “cute” stuff. Now…she’s shopping thrift stores (not Goodwill or Salvation Army, we have ARC) for cute things.

[u/Starringkb → u/ElodieNYC]

The younger generations are all about thrifting and it’s giving me so much hope for us all 🙌🏻🥹💕✨🫶🏻

[u/angeltay → u/Starringkb]

It’s because new clothes are made of such crappy material and are way too expensive. Thrift stores are starting to raise prices and get filled with fast fashion crap, but there’s still enough older, nice quality clothes for a decent price. Plus, they’re often way more unique. Where else am I gonna get a shirt that says, “graphic design used to be my passion but now it’s realizing that all the people around me have their own complex lives”

[u/AdvancedTower401 → u/Starringkb]

We all just broke lol, but we also hate corporations for shit like that so silver linings

[u/Vanth_in_Furs → u/AdvancedTower401]

And broke or not, a $25 run to Target is now $60-$80 and shit is just RIDICULOUS.

[u/picklesandmatzo → u/onacloverifalive]

I think I shopped there maybe twice in the last two months. Found everything I need elsewhere. My 16 and 20 year old kids are totally on board. It’s saving me money too.

[u/7ddlysuns → u/picklesandmatzo]

I joined Costco. Not saving money with that one though. Will soon

[u/AnArisingAries → u/7ddlysuns]

Really wish the closest Costco to me wasn't almost an hour away. 😪

[u/ParkerRoyce]

Reputation is made in droplets and destroyed in spilled buckets. Way to alienate more than half your consumer base. Lesson in business don't capitulate to fascism in America you'll go belly up.

[u/Exciting-Delivery-96 → u/ParkerRoyce]

All of these out of touch C-suite idiots are so disconnected to the average shopper that they can’t make informed decisions anymore. They were terrified of Trump and bent to his will because they are closer to being him than they are being us. They thought he was the one with power when it has always been with the customer.

[u/meowmeow_now → u/Exciting-Delivery-96]

Myself and all my liberal friends shoped at target because were were avoiding Walmart. Not because target is special, but because Walmart is a terrible company.

Target forgot they weren’t a superior brand, they just weren’t hated.

[u/PartyPorpoise → u/meowmeow_now]

They actually did build a pretty good brand reputation for themselves, but they totally blew it.

[u/red286 → u/Exciting-Delivery-96]

They all watch Fox News just like any other Republican.

So they drink the Flavor-Aid right along with the yokels, rednecks, hicks, and inbreds.

They legit believe that the fascists won the culture war.

[u/obroz → u/ParkerRoyce]

They have alienated all their consumers now.  They pissed of their conservative customers with support for LGBT a while back during their hate campaign now they pissed off their liberal customers.   Greedy fucks got what they deserve 

[u/Pale-Competition-799]

Target is dead to me.

[u/okaydyke → u/Pale-Competition-799]

same. I’ll never shop there again.

[u/haleighen → u/okaydyke]

same. the hyper consumption that they really started pushing in the last 5 years was getting to me.. but also FUCK them. they really positioned themselves as our "better" alternative to walmart back then when kmart was dying - and then they turn around and tell their entire customer base JK that has been a lie the entire time?

[u/reddolfo → u/haleighen]

Exactly. Fools think they are teflon, but once you piss off your market based on principle it's exceedingly difficult to lure it back since basic trust in the organization has been destroyed. Lower prices are seen as a bribe, actually pissing people off more. Stupid managers are now in FO phase. Business may never come back in these scenarios since people do considerable work to change their buying patterns.

[u/Electrifying2017 → u/reddolfo]

Tariffs should mop the floor with them. Best I can do is hope the workers are able to land on their feet.

[u/Deeliciousness → u/Electrifying2017]

Don't kid yourself, workers everywhere are gonna feel the brunt of this madness. We're the ones who will feel the pinch when prices for everything we need go up by 50%

[u/IRefuseToGiveAName → u/Deeliciousness]

Yup. I was talking to someone and mentioned, mostly sarcastically, that it's crazy we keep having these once in a generation financial crises, but the same rich people not only stay rich, but seem to get richer.

[u/Akussa → u/IRefuseToGiveAName]

It's by design this time. They WANT the market to crash, farms to fail, home foreclosures, etc. It allows them to snap them up at bargain prices to make themselves richer and richer and richer. They have the money live off of and wait for things to recover enough to make more money. The robber barons are back and worse than ever. Only this time no one is willing to fight back. This political cartoon about robber barons from 1904 looks weirdly familiar in 2025.

[u/BrightNooblar → u/reddolfo]

I can't wait for the shareholder lawsuit that sues them for dropping DEI standards without doing due diligence on how that would impact them.

Edit; oh, it already started.

[u/OkDistribution990 → u/BrightNooblar]

Good. I hope their exec boards careers are ruined. I hope they are made an example of so everyone knows that you if you lie with Fascist you get ruined.

[u/allprolucario → u/reddolfo]

Posturing yourself to be amicable to the educated liberal base really hurts when they find out you don’t actually represent their values. Tesla can tell you all about it

[u/Lanky_Particular_149 → u/haleighen]

My mom worked for corporate target for years and I currently work in an industry where Target is my main client...

They're trash to their employees, they're trash to their contractors. Everyone I know that works for/with them hates it. They treat business contracts like an opportunity to fuck you over.

[u/etherdesign → u/Lanky_Particular_149]

They've always been staunchly anti union, I had to watch anti union videos when I worked at the store and at the distribution center.

[u/whosthatguy123 → u/etherdesign]

Which is ironic because that’s completely illegal. A company cant be anti union and promote anti union practices. Prime example is Amazon getting caught promoting anti union information to new hires

[u/etherdesign → u/whosthatguy123]

This was 15 and 20 years ago so I'm not sure if they are still doing it but it wouldn't surprise me. I only got a small peek into the corporate culture via the all hands meetings with the general manager at the regional distribution center, all the videos felt like propaganda films.

[u/ridetherhombus → u/haleighen]

Just the last 5?

[u/haleighen → u/ridetherhombus]

Lol I wrote 7 years and then couldn't remember. Anything precovid is hazy. But specifically thinking of post covid they really started pushing those holiday birds and all the special edition stanleys, etc.

[u/SearchForAShade → u/haleighen]

It was always just ways to extract money from consumers. You can't expect a corporation to actually care. 

[u/haleighen → u/SearchForAShade]

no I've never trusted them. but harm reduction is generally the best we can do when we have so few options.

[u/zdmpage54 → u/okaydyke]

I got a letter from Target telling me they were going to cancel my red card if I didn't start using it again. Ha ! Go on then !

[u/Sarnewy → u/zdmpage54]

Me, too. While an employee for Target. That’s how little I liked their stuff.

[u/Wirklichx → u/okaydyke]

They pulled the pride merch. That was my line in the sand. They forget who actually shops there in cities. Fuckheads.

[u/accostedbyhippies → u/Wirklichx]

I have a friend who designed merch for that pride collection and she said it was a nightmare from the moment she signed the contract. They kept cutting the collection, changing the financials, made her remove her credit and then pulled the entire collection. Working with Target wound up costing her money.

[u/dignifiedstrut → u/Wirklichx]

Yeah, I live in texas and would regularly look forward to checking out the pride stuff in June. Surprised to see in 2023? my local target had absolutely nothing. Hell even the walmart next door had a mini pride stand with hats, socks, flags and pins.

Target sent me a shopper survey afterward and I let them know I was disappointed in seeing them cave to manufactured outrage from conservatives and haven't been back since.

[u/ineverywaypossible → u/okaydyke]

Yep. Same. In January 2024 I spent over a $1000 there in just one day buying tons of supplies for a life change and an event I was having. I’ve discovered alternative places to get all of those same items and won’t be setting foot in Target ever again. Due to their decision on DEI and their choice of bowing to Trump.

[u/jyssrocks → u/okaydyke]

Same and I find that I don't miss it. Their capitulation of removing dei after years and years of performative activism just shoved all liberal folks with disposable income away. And I'm staying away.

That said, I'm privileged to live in NYC where I have a million other options. No shame to those who literally don't have options other than big chains.

[u/gwar37 → u/Pale-Competition-799]

I just quit Target yesterday - so thankfully, it's finally dead to me too. I needed a job, any job, after layoffs and my career as a Copywriter in Marketing kind of hit a dead end and there was an opportunity, I needed steady income, so I took it. I can say that it was one of the worst jobs I've ever had. They work you like a dog and expect you to thank them for the privilege. Myself and three other team leaders quit the store this week. Fuck Target. The amount of waste they produce is astounding. They throw away so much shit that could still be used. Fuck that place. I'll never set foot in a Target ever again. They were cutting everyone's hours like crazy when I left, and still expect you to get the same amount of shit done with like 1/2 the people. My last shift, they changed my schedule the night before, so I showed up, and they had changed my start time by three hours without even telling me.

[u/Spiritual-Map1510 → u/gwar37]

Are you currently looking for a job in marketing/copywriting? I might be able to help you network with therapists who need help marketing themselves. 

[u/gwar37 → u/Spiritual-Map1510]

Funny you should mention it, im currently getting my masters in clinical mental health counseling - im about a year and a half in to my program. I’ve also helped several therapists write their websites - so yes, hit me up.

[u/Spiritual-Map1510 → u/gwar37]

No way! How do you like your program? 

[u/gwar37 → u/Spiritual-Map1510]

It's an online program and it has it's pros and cons, but for the most part I really enjoy it. We're finally getting into the part of the program where we are practicing real world skills and learning about aspects of the job that we'll use daily, so I'm really enjoying that. I'm fairly excited to do something that helps people and looking forward to leaving the tech world behind for good.

[u/Spiritual-Map1510 → u/gwar37]

Oh nice! I’ve heard mixed things about online counseling programs. I’m glad you’re finding joy in this work.  Are you doing an internship now? 

Also, I saw that you accepted my chat request but don’t know if you replied. Gonna check later.

[u/gwar37 → u/Spiritual-Map1510]

I’m not in my internships or practicum yet - I’m in an individual counseling class where you take theory, and role play with other students, then build our assessments, treatment plans, etc. ill check the DMs.

[u/specAcct → u/gwar37]

i witnessed something wonderful here

[u/Spiritual-Map1510 → u/gwar37]

Just DM’ed you

[u/beefsquints → u/gwar37]

If you live in North Carolina I've got you covered when you graduate. Really, pm me.

[u/fajadada → u/gwar37]

Looks like the dark dingy, dirty Target is going to make a comeback

[u/YouKnowHowChoicesBe → u/fajadada]

Target is in it's K-Mart era.

[u/Fragrant_Peanut_9661 → u/YouKnowHowChoicesBe]

Hey I loved K-Mart as a kid!

[u/ImaBiLittlePony → u/Fragrant_Peanut_9661]

Me too, it was like the wild west of shitty retailers

[u/Perryn → u/ImaBiLittlePony]

You ever been to a Rose's? Great place to pick up a bunch of stuff you thought had been discontinued in the 80s, as long as you can avoid the packs of feral morlocks that make it their home.

[u/extralyfe → u/Perryn]

I've driven by our local Rose's a bunch of times and have never had the slightest urge to ever go in there, but, your comment makes me curious.

[u/YouKnowHowChoicesBe → u/Fragrant_Peanut_9661]

Oh I did too - especially the K Cafe. But it is definitely a whole different vibe compared to a modern Target.

[u/More_Craft5114 → u/YouKnowHowChoicesBe]

I miss shitty cafes in department stores.

[u/YouKnowHowChoicesBe → u/More_Craft5114]

I KNOW! Gimme an ICEE and a bag of popcorn. I'll stay awhile.

[u/More_Craft5114 → u/YouKnowHowChoicesBe]

And I don't mean like shitty pizza hut or shitty whatever else... I mean the god damned store's cafe.

Let me eat that popcorn flavored salt and wash it down with a cherry cola.

[u/RoguePlanet2 → u/fajadada]

Maybe it can go into the great bed bath and beyond finally.

[u/conditerite → u/Pale-Competition-799]

dead to me. Target might as well be a paintball store or a MAGA merch / vape juice outlet on RTE 35 in Toms River. I will never set foot in a Target again.

[u/ButtChuggin00long → u/conditerite]

I never expected to see a location I'm so intimately familiar with on a big subreddit like this

[u/MurkyClerk → u/conditerite]

Favorite comment 

[u/mjacobs62 → u/Pale-Competition-799]

Used to go there twice a week, haven’t been in months. They will have a lot of work to win people like me back.

[u/mjohnben → u/mjacobs62]

Any and all future attempts by them to take a stance on any sort of social justice issue will be met with extreme skepticism. They’ve shown us that their social justice alignments over the last decade or so were not genuine, especially the rainbow capitalism of it all. They will never win me over again.

[u/Hagridsbuttcrack66 → u/[deleted]]

Don't let perfect be the enemy of good.

If everyone was conscientious about 50% of their spend, we would be in a great place.

[u/OrindaSarnia → u/Hagridsbuttcrack66]

Exactly this!

I live in a small city in Montana.  JCPenny and Macys both closed 5 years ago...  they tore down the small mall in town and it's now 2 banks, a taco bell and an outpatient surgery center.

Buying clothes is limited to 1 local boutique, 1 consignment store, Walmart, Target, Costco and 3 thrift stores...  oh, wait, we have a TJMaxx too!

There are some things I can just not buy locally in this town (rechargeable batteries)...  so 2-3 times a year I place an Amazon order of about $40-50. Enough to meet the free shipping minimum, but just stuff I can't get anywhere else.

If everyone utilized Amazon like that, they wouldn't be the company they are today.  There wouldn't be drivers peeing in water bottles...

I can't be perfect without spending a LOT more money, that I just don't have.  But I can be BETTER!

My sister in law lives in a city on the east coast (but one where everyone still drives a lot, not like Manhattan).  She has Prime and will order a tube of toothpaste, or any other random thing, on her phone the second she thinks about it... instead of creating a list and going to the store.  It is completely a convenience thing for her, and she has no thought for the impact of placing 4 Amazon orders a week.

People don't need to be perfect, just better!

[u/Jaxcat_21 → u/[deleted]]

I dunno...I've bought eye drops, toothpaste, shampoo/body wash, vitamins, etc...at Costco. Buying things like that in bulk that don't really expire is the bee's knees. Shop once and were good for a couple months with those type of items.

[u/DadJokeBadJoke → u/Jaxcat_21]

Yep, I've got 3 toothpaste tubes from a five-pack left. Shampoo is a single large bottle that lasts me for months. One bottle of mouthwash in each bathroom with the third as a spare. Not only is the purchase price lower, it saves me trips to the store.

[u/summertimemagic → u/[deleted]]

Do what you can, I think most people understand that much of the US is a grocery desert, where the bigger corps pushed out the regional chains.

For Costco, my family will do a big shop, then divide the spoils, and venmo the person who went. So if you have family in the area, see if they would like to do that. Especially for things like alcohol, paper good, shelf stable broth and soups. You can get like a crate of Kirkland wine for a really good price, then divide among 4 households. When my mom and I didn’t live near family, we organized something similar with her mom group.

Edit: Dividing the spoils was usually at family sunday brunch or dinner. So the one person could shop on a Saturday and didn’t have to become a warehouse for more than a day.

[u/Pale-Competition-799 → u/[deleted]]

I totally get that. In some ways I am not *as* pissed at Walmart, because we always knew they were evil, you know? The Target thing feels more like a betrayal. But I truly think with all these boycotts, what matters is doing your best. I will sometimes have to still use walmart/Amazon/etc. against my will, but I use them as rarely as possible. I go to small local ethnic markets a lot more, I buy soap from a friend that makes it themselves, etc, but sometimes you have to do what you have to do. I think sustainability is more important that complete purity, but that's my outlook.

[u/girlscoutcookiess → u/Pale-Competition-799]

Walmart sent their CEO to Trump's inauguration, Target didn't do that. The Walton family also gave over 30 million to politics at 5:1 Rep:Dem.

So Target still seems like the lesser evil to me.

Farmers markets and local craft fairs for the win, too bad we can't get all our stuff locally. 

[u/Pale-Competition-799 → u/girlscoutcookiess]

That's totally fair. As I said in a previous comment, the difference for me was that we always knew the politics of Walmart. They have always been shitty. The Target thing was a complete and destabilizing betrayal. But the point should always be to move towards less consumption, more intentional financial choices, more community focused sharing, etc. We all have our parts to play.

[u/teaky → u/Pale-Competition-799]

Yea that’s where I’m at. It sucks how few options we actually have now for everyday items. We cancelled Prime and still order some things but have cut down significantly. Going inside Walmart gives me hives, so it’s mostly Target for some things and Aldi for groceries. To add, I think the boycotts are making a small impact, but I honestly think families are just cutting down on non essentials.

[u/RawBean7 → u/[deleted]]

Do you have a local independent pharmacy? They're getting pretty hard to find these days but if you do, that could be an option.

[u/antmansl → u/[deleted]]

Do you have any local mom and pop pharmacies? I switched a lot of my simple medical stuff to one not too far from me.

[u/lego_wan_kenobi → u/Pale-Competition-799]

^ This, any company that is quick to throw away programs that only help people is sickening. There are other companies and local places I would much rather give my money to.

[u/pinkorchids45 → u/Pale-Competition-799]

Don’t they remember Covid when all the anti vaxxers were ripping down their mask and pride displays? Who do they think kept coming in? Someone high up made a really bad miscalculation. Cause I don’t see conservatives rushing to save Target the way they’re trying to help ole Musky.

[u/piperonyl → u/Pale-Competition-799]

I needed something this morning and i considered stopping there because it was so much closer.

I drove the extra 10 minutes.

[u/OkAcanthocephala2449 → u/Pale-Competition-799]

I don't shop at Walmart anymore because they jumped started this DEI BS

[u/whorl- → u/[deleted]]

The sizes of shit at Costco is such a turn off. I get their target market is families of 5 or people who can afford way more space than they need, but switching Target for Costco is just not practical for smaller families and individuals.

[u/ChristinasWorldWyeth → u/whorl-]

You may want to reach out to friends, family, neighbors or co-workers to see if anyone has an interest in forming a Costco shopping group that splits costs/purchases?

My elderly aunt does this & they have several single ladies who share Costco bulk buys between themselves. For example, each person gets 4 cans from a 12 pack of tomato sauce, or whatever.

[u/adversecurrent → u/ChristinasWorldWyeth]

This is exactly how I do it. I split purchases with both family and friends.

[u/randomly-what → u/whorl-]

I’m a family of 2 and do most shopping at Costco. It’s absolutely feasible as a smaller family.

[u/Maleficent_Gas3278]

Drove by one in NYC after work yesterday. All glass so you could seen in. Saw two people.

[u/theteagees → u/Maleficent_Gas3278]

Which is saying something in NYC!

[u/al-hamal → u/theteagees]

I live in another city and the big issue is also staffing. Half the time I go there, there is one or two items I need locked behind glass doors, and I need to press a buzzer and wait for an employee to come get it for you.

At one point I just became frustrated, placed my items on the ground near it, and left. Haven't gone back. I'm not going to be inconvenienced because a store isn't taking care of shoplifters. They're a huge corporation, they can't lobby for better policing and response times to such events? It's like they want to punish their shoppers.

[u/sum1sedate-me]

Womp womp

[u/Bloblablawb → u/sum1sedate-me]

No woke, go broke

[u/Korbitr → u/Bloblablawb]

Go fash, lose cash

[u/_toodamnparanoid_ → u/Korbitr]

Choose hate, embrace fate

[u/SeoulSista11 → u/Korbitr]

No spine, decline ✋🏼

[u/GarbageMan6T9 → u/SeoulSista11]

No balls, your stock falls

[u/4PurpleRain]

Target used to cater to Liberals . A few years back they started pandering to Conservatives. Liberals slowly started leaving and the DEI issue was the icing on the already baked cake. They are done.

[u/DeepHerting → u/4PurpleRain]

Target got a lot of mileage out of being Blue Walmart and expanding into cities in the 2010s. There’s three within walking distance of my apartment. They really should have seen this coming.

[u/ResetReptiles → u/DeepHerting]

Target was K-Mart all along?

[u/Dickrickulous_IV → u/ResetReptiles]

Target is the K-Mart we met along the way.

[u/ahuramazdobbs19 → u/ResetReptiles]

On a long enough timeline, every retailer is K-Mart.

[u/Dear_Document_5461 → u/DeepHerting]

That always kinda confused me. When stores bunch up together and then there won’t be another one for a good while, sometimes even counties away. 

[u/Heavy_Weapons_Guy_ → u/Dear_Document_5461]

I think it's called agglomeration. Basically it works out to be economically superior for things to be bunched up, even if you would think being spread out would make more sense.

[u/Illustrious-Sun1117 → u/Dear_Document_5461]

There's a mathematical reason for this I read it in my textbook a long time ago.

Suppose there's a 10 mile beach and Hot Dog stand A is at mile 0 and Hot Dog Stand B is at mile 10.

The people from miles 0-5 go to Hot Dog Stand A and people at miles 5.1-10 go to Hot Dog Stand B.

But if Hot Dog Stand A moves to mile 1, the folks from miles 0-5 will continue to go to Hot Dog Stand A, while the people from miles 5.1-6 will switch from B to A.

So Hot Dog Stand B reacts by moving to mile 9, thereby regaining the customers from miles 5.1-6.

Eventually Hot Dog Stand A moves to mile 4.99 and Hot Dog Stand B moves to mile 5.01.

[u/realityseekr → u/4PurpleRain]

I feel like target did the Bud Light route where they tried to appeal to both sides and then ended up pissing both off. Like target was really big into the pride stuff a few years ago, to the point it had like chest binders and stuff like that appealing to the non binary/trans community. Then they seemed to do a total 180 removing any mention of pride and now removing DEI. It's like hmm you probably alienated both sides with those positions. Also very obvious they just try to pander to whatever is the popular position at the time so they stand for nothing. I live within 5 minutes and used to go multiple times a month. I'd actually even buy some of my groceries there just out of convenience even though they generally cost more. I just totally stopped going. The store near me still seems busy, but even just a small percent of consumers like me stopping would hit their bottom line.

[u/teebraze → u/realityseekr]

Here’s the thing. They never cared about the liberal issues to begin with. They went with what ever way the winds were blowing. It’s shifted, and now they’re going the conservative route. Corporations are not on our side no matter who they are. They are all about money regardless who is in power. 

[u/GingerIsTheBestSpice → u/teebraze]

I mean, yes, but also I'm going to make it profitable to cater to the liberals. The more it's in popular culture, shopping, stores, life, the more it becomes the standard. Shift that Overton Window my way.

[u/HippyDM → u/teebraze]

Listen, coorporations aren't people, no matter how much our justice system wants it otherwise. They're interested in profit, and have to be, by law (shareholders can and will sue a company that's lost that focus). That's simply the nature of the beast, no use pretending otherwise.

But, when companies promote human rights to sell their crap, I take that as a win. It's cold, and calculated, but at least it means we've moved the needle socially so that pretending to espouse those beliefs increases trust in the company. Here's to hoping we can someday get back to soda companies promoting racial equality, no matter how little they actually care about humanity.

[u/Informal_Natural8128 → u/4PurpleRain]

Pandering to conservatives is a profoundly stupid idea. Liberals are generally more wealthy.

[u/TheCheesePhilosopher → u/Informal_Natural8128]

Look at the stock market and tell me conservatives are fiscally more responsible lol.

It’s no wonder liberals are usually better off, they don’t make dumb decisions with $$$

[u/WISCOrear → u/4PurpleRain]

Seriously I feel like a sucker, I was all about target pre-covid. Just a lesson I guess that literally every single publicly traded corporation is evil, and will sell you and other customers out if it means they can make a quick buck.

[u/wolfeyes555 → u/4PurpleRain]

What's stupid is conservatives already have their store: Walmart.

[u/Jaeger-the-great → u/4PurpleRain]

And it seems the conservatives aren't jumping to shop at Target despite them switching sides lmao

[u/ParamedicSpecific130 → u/Jaeger-the-great]

Almost like branding and marketing electric vehicles for liberals and then going full fascist...and being shocked Pikachu when your company craters.

[u/joshul]

I wonder how they are going to do with tariffs in place.

[u/ICUP1985 → u/joshul]

Not well, but they contributed to him so FAFO!

[u/Coracoda → u/joshul]

They already raised prices because of “supply chain issues” and then kept them high. They made it easy to not be loyal

[u/RioRancher]

It’s ok, no one has any spending money now anyway.

Lots of empty stores and restaurants coming.

[u/MorgBorg26]

Goodbye Target!! Won’t miss you 😘 👋🏼

[u/drinkingthesky → u/MorgBorg26]

the thing is i actually do miss target 😭 but that won’t stop me from boycotting

[u/Mxfish1313 → u/drinkingthesky]

Same lol. But my resolve was strengthened when I got a Target app pop up letting me know Morgan Wallen’s new album was out! They really did completely give up on pretending to not be shitty. Remove DEI, promote a racist right after said racist threw a racist tantrum on SNL. Cool cool cool… (gotta remember to delete the app now lol).

[u/Common_Kiwi9442 → u/Mxfish1313]

I deleted my Target app now but before I did it had app appearance options of it literally being a rainbow.

[u/bicycle_mice → u/drinkingthesky]

I miss it so much. It’s literally across the street from me. I have a baby and used to go multiple times a week to grab diapers, formula, groceries, etc. It’s really hard to not have an easy shop. My kid throws up in the car and I prefer to just walk and grab.

[u/drinkingthesky → u/bicycle_mice]

it’s the closest grocery store to me (10 min walk) and has some of the cheapest prices on groceries. as someone who’s been unemployed for months the hardest part is seeing cheap fruits and vegetables and being unable to buy them.

[u/DadJokeBadJoke → u/drinkingthesky]

In your situation, it sounds like it's hurting you more than it will hurt them. I wouldn't judge you for doing what's best for your survival.

[u/drinkingthesky → u/DadJokeBadJoke]

I appreciate that and I wouldn't judge someone for doing what they need to do either! Luckily there's also a Trader Joe's nearby and the prices are comparable.

[u/cheese_plant]

oh no.

anyway.

[u/Ok_Performance_9479]

I used to be a regular for convenience, but this election really pushed me to become even more anticonsumption and antibillionaire. I haven't been at all this year. I just got further to small businesses if I really need something.

[u/GardenRafters]

Turns out Americans are a-ok with DEI and wokeness and don't like companies that bend the knee.

[u/Deathmaskdev]

Who?

[u/Archenic]

every time i see an update on this i feel So Powerful

[u/Amana-1234 → u/Archenic]

There were so many naysayers claiming that boycotting doesn’t make a difference. Love seeing them proven wrong.

[u/0n-the-mend]

I live so close to one it was my store when I needed anything. Its just a 10 minute walk. I nkw drive half an hour to a different store because fk target

[u/OkProgress3241]

Thoughts and prayers

[u/doctorfortoys]

Even if the trash in the aisles, empty shelves, poor selection, surly staff and locked up toiletries didn’t exist, I’d still boycott due to choosing uniformity, inequity, and exclusion.

[u/Imoutofchips]

My son used to work at a Target. We liked shopping there. But I'm trans. So now, my two adult kids and their SO's don't shop there, and my wife and I don't shop there. It's pretty easy to just go someplace else.

[u/brokegaysonic → u/Imoutofchips]

I remember when Target was pro-trans and stood by our ability to use the bathrooms there. I'd take my trans ass to target just so I could shit in peace and buy some crap. I remember feeling so good about it, too.

Now they can rot. I was too gullible IG. Feels like a lot of things with us. When it was popular to like trans people, we were so brave and so great and so worth protecting. Now that it's not popular, the best we get is "can you all be quieter, perhaps?"

[u/Ulven525]

I haven’t set foot in Target since they decided to kiss trump’s fat diapered ass.

[u/thatsnotamotto]

Good. Fuck em.

We've gone out of our way to do the majority of our shopping in the past few years at Target. Their inclusive policies were one of the big motivators for this.

I've been in the store once since they announced they're ending their diversity, equity, and inclusion policies and I'm not planning on going back.

[u/ICUP1985]

Good-let’s aim for 10, then 15, then 20! Large corporations don’t care about you, only their bottom line. Keep hurting the only thing they care about!

[u/725Cali]

I shopped at Target a lot because of the convenience - it's close and I love their curbside pickup. I thought it was going to be difficult to make this change, but I've forgotten about them and will continue to look elsewhere.

[u/LilyBitLumpy → u/725Cali]

I thought it would be harder too, Target has been my favorite and go-to for a lot of things. I had bought something as a birthday gift about a month ago that I absolutely could have kept for my own kids to use this summer but we didn’t NEED it and certainly can’t even use it now so I took it back yesterday. I got an email later in the day asking for my feedback on the return process but it was asking things like how likely would I be to recommend Target to a friend, how often I shop there, etc so I told the truth and didn’t hold back 🤷🏻‍♀️ Im sure they don’t actually care and will be quick to blame the economy and not take any blame for people not shopping there specifically, but I made it clear that wasn’t the case for me. I still have to buy things, just not there.

[u/Hour-Watercress-3865]

They were already dropping on my "places to shop" list as they slowly morphed from "Walmart but nicer" to "Walmart but red".

Ending DEI sealed the deal

[u/UpstairsPreference45]

Oops. Some dim bulbs over there at ol targeť. Perhaps the CEO should be put on a PIP?

[u/mrBisMe]

They spent so much time and money trying to appeal to younger crowds. These younger crowds want DEI measures. As soon as you took all of that away, you lost the appeal to younger people. So go figure your traffic is down. We don’t want to shop someplace that says we’re not welcome and that doesn’t align with our values.

[u/Gennaro_Svastano]

I’ve stayed away from Target, WalMart, and Amazon for years.

[u/clubhouse-666]

And I don't plan on going back when they inevitably change their App icon to pride colors this June lololol

[u/CoconutOilz4]

Hahahahahahahahahahahahahahqhahahahaha Hahahahahahahahahahahaa

Bitch

[u/SeaRelationship9790]

Go MAGA, go Broke

[u/666_ihateyouall_666]

I’m so ready for them to die off ♥️

[u/Nyingjepekar]

I’ve been avoiding target for weeks now. I’ll go back if they change their policies to include everyone. So disgusted with corporations, schools, this country just rolling over and saying to trump, ‘kick me again.”

[u/charleogib]

Good there is one super close to me but i started boycotting and realized how easy it is to avoid. Will continue until they change

[u/Acrobatic-Owl-9246]

I’m doing my part.  Fuck them and their leadership.  

[u/Expert_Expert1339]

Target no longer exists. I assume it’s an empty building when I pass.

[u/Specific-Sea7648]

Well, at least I get more exercise now going shopping instead of just ordering from Target, so there’s that!

[u/Goofytrick513]

Target caved to a bunch of white dudes screaming about DEI while the majority of their shoppers are women. I never went to target but my wife went a ton before the boycott.

Genius move…

[u/Glassesguy904]

Target has spent a decade trying to capture the queer market. They pissed off the customer base they've been courting, and now they're suffering the consequences.

Canceling DEI won't somehow get conservatives to come in. They'll just stick to Walmart because Wally World never pretended to give a damn about the queers.

[u/Abracadaver2000]

Get woke, or go broke.

[u/thereminheart → u/Abracadaver2000]

I also like "go fash, lose cash"

[u/Spiritual-Bee-2319]

Just foot traffic? I hope even the online is down 

[u/TheWolfAndRaven]

It's about to get worse for them with the massive retaliatory tariffs.

[u/DadJokeBadJoke]

Pretty much stopped going once they started pandering to the right. I even switched pharmacies away from them now. I know it was CVS-branded, but this keeps me from having to go there at all.

[u/nonlinear_nyc]

They flushed gay and black products SO FAST, they had a plan, and they were just salivating for the signal.

I was never into target, just plastic fuckeries, but they sold themselves as a liberal, community conscious Walmart. Without it, what are they?

Their brand is broken, and branding was all they had. Sometimes hatred is bigger than the desire to profit. And that’s the case with Target.

Good riddance.

[u/branjames117]

Keep it going folks. Fuck Target.

[u/daytonavol]

Regular customer at the one 2 miles from my work, haven’t been in there since middle of January, screw em

[u/Medusa_7898]

Yesterday I needed something I typically would have grabbed at Target. I was able to find what I needed at a local gift shop for close to the same price. I had to drive an extra 2 miles but I gave Target the finger as I drove past.

[u/BentoMan]

If I was a Target shareholder, I’d be calling for the CEO to step down. Fight the Florida lawsuit and be more like Costco. Conservatives shop at Walmart anyway — your expensive analysts didn’t tell you that!?